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Advantage+ Audience Best Practices Guide

Jon Loomer

Additionally, you should reconsider campaign construction strategies due to how it works. That audience may be based on : Past conversions Pixel data Interactions with previous ads These are many of the sources you’d provide for an audience suggestion anyway. That said, it also shouldn’t be used in all situations.

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Facebook Commenting Platform: Pros and Cons For Businesses

Dave Fleet

Facebook has announced a new version of its Comments Box plugin – its social plugin that enables Facebook-connected commenting on a website. Facebook’s Comment Box plugin. Comments from people in your social graph, highly-liked comments and active threads rise to the top; those flagged as spam fall to the bottom.

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6 Priorities When Picking a Meta Ads Client

Jon Loomer

While their feedback is necessary for background and establishing what is important, you should determine how those goals are achieved — how your campaigns are constructed, targeted, and optimized. Well-Built Website Do not ignore the construction of a potential client’s website. Let me know in the comments below!

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How Meta Automation Rewrites the Rules for Advertisers

Jon Loomer

They constructed super sophisticated strategies for top, middle, and bottom of the funnel. If you optimize for conversions, your audience is always expanded — which deemphasizes the importance of your targeting inputs. These things are central to conversions optimization. Let me know in the comments below!

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The Problem with Unranked Event Custom Facebook Ads Reporting

Jon Loomer

You may be seeing that reported conversions are down since iOS 14+ changes of 2021. You don’t rely only on the default construction of columns that Facebook provides. My custom report consists of about 30 metrics in all, from standard Facebook ads metrics to standard events and custom conversions. You aren’t alone.

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6 Targeting Mistakes Advertisers Make

Jon Loomer

But, you’re also optimizing for conversions, link clicks, or landing page views. It doesn’t matter whether you’re optimizing for conversions, link clicks, or landing page views. Too Narrow When Optimizing for Conversions Many advertisers treat targeting like it’s 2017. Advantage+ Audience.

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Are Blog Comments Dead? | Justin Levy

Justin Levy

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Are Blog Comments Dead? Written on July 30, 2010 by Justin Levy in blog , community , facebook , interactions , social media , twitter 23 Comments - Leave a comment! Sometimes the comments are even better than the post.

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