It’s interesting to think about why enterprise collaboration is starting to gain momentum and traction (which it is). It’s rare to come across someone nowadays that isn’t using some form of social media yet inside of many companies employees are still being subjected to static intranets and legacy systems that just aren’t that efficient and useful anymore. When I talk to organizations who are interested in collaboration I ask them, “Why now? As individuals we have become quite used to and accustomed to what these tools allow us to do. MORE >>

A few years ago, a colleague of mine was given a tremendous responsibility to oversee the social media department at a prestigious well known NYC-based public relations firm. Less than a year later, she was sent packing up her desk, a casualty of a company that jumped into that shiny toy syndrome that people call social media. As more companies jump into social media, they, too, hear that “social media departments don’t execute” which results in the failure of a social media department that was never meant to be. MORE >>

Yes, you are right: social business is a buzzword. It is omnipresent and it is trendy to proclaim “it’s not about social media anymore but about social business.” ” However, social business is not a hype, on the contrary. Dada on MarketingProfs, titled “ What Exactly Is a ‘Social Business ‘?” feel it’s time to discuss what we mean by social business and see five reasons to do so: The term social business is often used too much in a restricted wa y, depending upon the background of those using it. MORE >>

Two-thirds of business managers agree that it is “important” or “very important” for their business to “analyze and glean insight from large data sets from social interactions happening in real time.” And, as we’ve seen too often before, only a small percentage (17%) currently measure social media ROI. Social Media is Good!  … But We’re Not Doing It Right. 36% say that social media is an integral component of their business, while 48% use it on a case-by-case basis. What do you think? MORE >>

In a previous blog post , Jonas made a summary of a report called “The State of Social Media Marketing” from January 2012 in which he outlined the key points and conclusions drawn from the report. The findings are based on a survey, conducted among 469 marketers from wide varieties of industries, company sizes and levels of social marketing expertise. Interesting is that for next year, 66% of survey respondents are planning to invest in increasing presence across all social media platforms. Why Your CEO Should Be Active On Social Media [Study]. MORE >>