Snapchat: An Emerging Platform for Teamwork and Collaboration
FEBRUARY 24, 2016
While Snapchat has been used for brands and other public relations campaigns, it can be used for collaborative and teamwork efforts as well. In fact, I used Snapchat for the first time this semester to not only showcase what I am doing in my classes, but also to document, share, and collaborate with my students and fellow PR professors on projects and assignments. Visual Chat session.
Monday Roundup: Collaboration
FEBRUARY 22, 2016
So this week’s roundup focuses on how collaboration can play a major role in successful campaigns and projects. 1. Collaboration Tools for Social Media Teams: You Don’t Have to Do It All Alone. Why: Slack is just one of the tools I personally use for collaboration. Collaboration Tools to Improve Your Content. ” 3. ” 4.
Connecting Your Enterprise: Collaboration at Scale
Buzz Marketing for Technology
JUNE 1, 2015
Last week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Connecting Your Enterprise: Collaboration at Scale. We discussed how to setup an environment that cultivates growth and scale in social media. Social Media Collaboration Employee Advocacy Enterprise Social Media Social Media At Scale
Teem’d: The New Collaboration Tool
AUGUST 25, 2014
————— Social Media: The Bottom Line. Social media grows audiences by allowing friends and colleagues to build on their relationships to spread messages that are important to them. The goal of the social media team is to find ways to keep the company’s message meaningful and relevant for the community- making them want to stick around.
Cartoon: Speaking Social Media
NOVEMBER 22, 2011
Working in social media in my day job and my night job, I spend a LOT of time around social media geeks. The other day, I overheard an entire conversation that was so full of social media lingo and jargon that it was like a whole new language. Use business terms and explain how social media works using stories and case studies. Frighten me?
Why Marketers Must Collaborate to Succeed
Convince & Convert
AUGUST 6, 2015
There are reasons that we should be collaborating with other like-minded people in our industry—namely, because it helps you both. In order to build relationships with people, and possibly collaborative projects in the future, always be useful in their business. Can Building a Collaboration Strategy. This is where collaboration is born. This One Marketer’s Journey.
Sharing and Collaboration
JUNE 10, 2013
This collaborative shift is caused by technology in the form of social and mobile, and a new “we” ethos brought on by millennials. Last week, my friend Jeremiah Owyang and the Altimeter Group team released a major study called The Collaborative Economy that drove this point home. My Shared Collaborative Experience. Better yet, it’s battle tested.
The Importance of Localized Branded Content on Social Media
DECEMBER 12, 2014
And do you take local context into consideration when creating Social Media content for your global brand? The popular social media platforms support this fact with a range of functions. Twitter lets brands geo-target organic tweets to specific countries through an application created in collaboration with Sprout Social. Facebook.
Defining Social Business: a Call for Clarity and Collaboration
JUNE 9, 2012
Yes, you are right: social business is a buzzword. It is omnipresent and it is trendy to proclaim “it’s not about social media anymore but about social business.” ” However, social business is not a hype, on the contrary. Dada on MarketingProfs, titled “ What Exactly Is a ‘Social Business ‘?” Social is social.
Collaboration supports successful campaigns
SEPTEMBER 22, 2011
Social media professionals are a fascinating bunch. Why are there so many distinct backgrounds in social media? Because social media is new (Twitter is only 5 years old!), But it isn’t just that – social media combination of skills (marketing, PR, web, technical) and philosophies which merge together to create the social media field.
Civic Crowdfunding vs Tax – Collaborative Government #Gov2
MAY 13, 2014
Social Media and Government: With the Australian Budget being handed down yesterday, I got to thinking again about civic crowdfunding and how it probably will be the future whether the Government allows it or not. compare it to social media funding, civic crowdsourcing and peer to peer industries. Slactivism & social distribution. Collaborative projects eg.
From Social Sharing to Creative Collaboration
Social Media Marketing
JUNE 5, 2012
Sharing Economy The early part of the 21st century might be called the age of social media --though perhaps the era of sharing might be an even more appropriate description. The Power of Collaborative Consumption The personal arena is by no means exempt from this modern paradigm shift, however. Move toward Collaborative Production? guest post email collaboration
Can Marketing and IT Collaborate?
FEBRUARY 26, 2015
Inability on both sides /either side to see the strategic value in collaborating? Socially driven collaboration infographic from Vanessa DiMauro. Featured Industry Insider Potluck Risk and Social Media What’s the problem here? Turf wars? General disdain for each other? Or… is it time to dump both, hire a CDO and build a new team?
Robust Collaboration Tools to Empower the Modern Social Media Marketing Team
AUGUST 19, 2014
Social media is the perfect medium for treating clients well and your team needs to be working in unison to achieve this. With access to a bountiful supply of new and tested collaboration tools and services, there certainly are no excuses for fouling up on managing your online marketing campaigns. setting typically found in large organization and media agencies. Nimble.
Social Media Tools and Resources for Social Learning
MAY 30, 2016
This past week I, together with my friend Shari Rager from American Medical Writers Association, did a session at Tagoras’s Learning*Technology*Design conference on designing for social learning. This was the session description: While social learning and social media are different things, the two go hand in hand. Defining and Designing Social Learning.
The Ugly Side of Social Media Sharing
APRIL 30, 2013
Guest post by Jenelle Conner. I am a social media advocate. love the collaborative energy, thoughts and community. But I hate the ugly side of social media sharing; especially when kids are involved. This is the nature of digital media. Social media by definition is a space where people share ideas and information. It’s where I work.
Cupcakes And Controversy: A Lesson In Business Social Media Etiquette
FEBRUARY 6, 2013
This week we welcome guest blogger Amy Stewart, Senior Manager of Social Media Strategy for Intouch Solutions & author of great Kansas City-focused blog at beyondtheplazalights.com. Celebrate: They could have shared news about the new partnership in an exciting way through their social media channels without mentioning the old one. Share it in a comment!
Social Business: the Essence of Collaboration and Purpose
JUNE 20, 2012
The wisdom of the crowd, participation, co-creation, engagement, empowerment, collaboration,… The literature and ‘collective wisdom’ regarding social business is filled with statements on how important all these expensive words are today. What drives collaboration? strongly believe in the power of people, transformational factors and the potential of social business.
Is Your Social Media Strategy Truly Agile?
JULY 24, 2012
Let’s figure out how to be more collaborative ! How does one measure the level of “collaboration” in your organization? Social media isn’t without these nebulous phrases or buzzwords either. ” I do believe, however, that the 12 core principles of Agile software development methodology can be easily applied to social media activities.
Why Most Social Media Departments Fail
Techipedia: Tamar Weinberg
OCTOBER 25, 2011
A few years ago, a colleague of mine was given a tremendous responsibility to oversee the social media department at a prestigious well known NYC-based public relations firm. Less than a year later, she was sent packing up her desk, a casualty of a company that jumped into that shiny toy syndrome that people call social media. Goal Setting. Do you truly want to succeed?
Social Media Case Study: Collaborate with Traditional Media
Bare Feet Studios
FEBRUARY 26, 2014
have been working with them for the past few months as a Social Media Artist-in-Residence. The post Social Media Case Study: Collaborate with Traditional Media appeared first on Bare Feet Studios. News Portfolio business case study Honolulu Social Media traditional media training
The Social Media Lifecycle [Infographic]
FEBRUARY 11, 2012
When implemented correctly, social media campaigns on Facebook, Twitter, and other social networks enable brands of all sizes to track sentiment, spot trends, filter and analyze data, collaborate with fans, and improve ROI. If you really want to get results from social media, it begins with creating a process.
Association Social Media: ASAE
OCTOBER 8, 2014
——————— Let’s welcome Lauren Precker, Social Media Manager for ASAE to the SocialFish stage! 1 ) First things first – in what department in your organization does your role sit? ASAE is active on a variety of social media platforms both public and private. Who do you report to? Are they interlinked in specific ways?
[NEW!] Social Media Readiness Workshop
JANUARY 24, 2014
The social media revolution is here–are you ready? You may be dabbling in – or even expertly managing – social media tools, but have you thought about whether you have the right culture for social? . Fee: $3,000. Who should attend: Ideally 12-15 people from different departments, including all levels (executive, management, junior). This is how.
Open Letter to the CxO: Can You Survive the Age of Integration and Collaboration?
APRIL 24, 2013
In the social era we have started calling this the audiences of audiences of audiences, etc. The only way to make that success happen is integration and it requires a collaborative culture. customer culture is a collaborative integration culture It’s my role, your role and that of management to create engaging experiences for employees. Am I a social media strategist?
Orchestrating Viral Social Media? Claiming #AlexFromTarget
NOVEMBER 13, 2014
If you’re friends with any teenaged girls on social media, you may have heard about #AlexFromTarget. And we might have let it go at that, but it turns out, as has so often been the case lately, reports surfaced that this “organic,” “viral” social media fad may have had some engineering behind it. Claiming Credit for Viral Social Media? By Eleanor Pierce.
50 Top Tools for Social Media Monitoring, Analytics, and Management 2013
MAY 12, 2013
Use these platforms to manage, measure, and analyze your social media marketing initiatives. Over the last decade, social media monitoring has become a primary form of business intelligence, used to identify, predict, and respond to consumer behavior. Offers audits and reports plus daily social media alerts. Social Response ($) | Formerly Cotweet.
Thoughts on Collaborative Social Innovation
SEPTEMBER 11, 2013
could not help but wonder how can B Corps and nonprofits and general do-gooders leverage the power of new models like the collaborative economy to share and make great things happen? Social good is no longer the domain of big donors or causes anymore, but we haven’t gotten much further than crowdfunding, social sharing, and participatory access to campaigns.
Are Social Media Jobs About to Disappear
Convince & Convert
DECEMBER 28, 2014
Social media has had as much impact on companies and their customers as any technological advance ever, because social fundamentally changes the relationship between those parties from its historical norm – which is “master” and “servant” – to something closer to a relationship among peers. When Social Media Becomes Everyone’s Job.
How I Got My Job As Director Of Social Media – Step 1: Build Experience Then Blog, Tweet, Collaborate!
NOVEMBER 26, 2011
When people ask me what I do for a living and I tell them I’m a Director of Social Media for a digital agency, they usually respond with 1 of 2 questions: 1) Does that mean you get to play on Facebook all day? -or- 2) How did you get that job? Social media is about people and relationships. It isn’t about demographics or profiling or campaigns. Cool, eh?
50 Shortcuts to Create Visual Content for Social Media
MARCH 4, 2016
In this post I share 50 shortcuts to Visual Content Creation for Social Media including tools, strategies and apps that work to save you HOURS of time every month. . Let’s take a look at the tips and tools: 50 ShortCuts for You to Create Visual Content for Social Media Marketing. Here are 50 Shortcuts to Create Visual Content for Social Media. Ready? Let’s
Social Media Marketing Tips and Tricks for Facebook, Twitter, Google+, and More
JUNE 21, 2014
Want to get the most out of your social media marketing activities? The world of social media is ever-changing. Implement Twitter cards so that any tweets of your content include applicable visual media. Make an interactive resume by adding rich media and detailed descriptions, including photos, presentations, and demos. Social Media Twitter.
How SocialStudent Improves Engagement and Collaboration @KatyTroughton #IBMConnection #education
Blue Focus Marketing
FEBRUARY 11, 2016
What is IBM doing to help empower students to better engage, collaborate, and take a leading role in the social age? This is the question Katrina Troughton , General Manager, IBM Social and Smarter Workforce Solution, addressed during a panel at the 2016 IBM Connect Conference in Orlando, Florida. See what others are saying about The Social Employee and order your copy today!
Social Media Updates: July
AUGUST 9, 2015
July has been a bumper month in social media! All the major social media platforms came out with at least one update. New features include campaign search, better search and dynamic visual reporting, detailed breakdown on social actions related to your Sponsored Updates, audience insights, the ability to post rich media, and an account overview page.
10 Tips to Shave Hours Off Your Social Media Marketing
Convince & Convert
JULY 27, 2015
According to recent research by LinkedIn , 94% of all SMBs in the United States leverage social media for marketing themselves to their audiences. 60% of SMBs that embraced social media claimed that social media marketing got them new customers. With that kind of success, it follows that social media marketing involves some painstaking hours of work.
Why B2Bs Have It All Wrong About Social Media
Convince & Convert
JANUARY 13, 2016
2016 is here, and it’s safe to say that the hype around social media has well and truly settled. We have watched social charge through its wild, carefree teenage years and make billions of friends in the process. With social media platforms as a whole reaching a stage of maturity, it begs the question: Why are so many B2B companies still not making the most of social?
Why We Still Fight Over Social Media and Content Marketing
FEBRUARY 4, 2013
A few years ago I wrote a piece on the commoditization of content (marketing) in a social jungle. And the same goes for social media (marketing). If you follow a bit what’s going on, you’ll even find genuine fights over who’s right and who’s wrong about this or that in content marketing or social media marketing. It’s about PR, reputation and social capital.
Association Social Media: Philanthropy Ohio
SEPTEMBER 17, 2014
We are a small organization and all the communications/marketing activities fall within our department. 2) Describe your social/digital “ecosystem” – what social media sites do you (or the org as a whole) manage? Obviously there are different strategies for each social site, as well. Are they interlinked in specific ways? which is exclusive to Twitter.
In the Collaborative Economy, Are Local Classifieds in Trouble?
Stay N' Alive
SEPTEMBER 19, 2013
I''m a big fan of my friend Jeremiah Owyang''s principle of " The Collaborative Economy." The principle is thus (yet very hard to explain unless you actually experience it): the trend in social media, up to this point, has been the sharing of virtual content, goods, and services through close friends and family on social networks like Facebook, Google+, and Twitter.
3 Ways Social Media can Boost Sales Success
Buzz Marketing for Technology
MAY 7, 2013
Facebook Lead Generation Lead Nurturing People Sales Social Business Intelligence Social Media Social Networking Strategy Thought Leadership Twitter. Social media provides great way to connect with potential buyers. Social media provides the sales person a platform for sharing value, which builds reputation and affinity for the seller.
General Mills Embraces Collaborative Storytelling with “Hello, Cereal Lovers” Social Media Community
Convince & Convert
AUGUST 8, 2013
Inspired by the passion and enthusiasm people have for cereal, there’s a new, “Hello Cereal Lovers” co-branded social media community from General Mills that is generating buzz for its creative and collaborative visual storytelling approach. Love cereal? You’re not alone. The cereals are celebrated through a delicious array of mashups , recipes and bowl selfies.
23 (More) of the Best Social Media Guides, Tips and Resources of 2012
DECEMBER 4, 2012
As noted in 33 (of the) Best Social Media Guides, Tips and Resources of 2012 So Far , posted here a few months ago, social media marketing adoption is now so widespread there’s little further question of “if” or “when” in the minds of most marketers–but many “how” and “what” questions still remain. know—Reddit?
50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)
SEPTEMBER 12, 2011
Social media marketing has gone well beyond the hype stage and is now mainstream business practice. Still, questions remain: how do I use social media most effectively across the enterprise? Which social media monitoring tools should I use? What social media developments and trends should I be watching? Can social media ROI really be measured?