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Collaboration supports successful campaigns

Akamai Marketing

My PR friends will strive to find ways to connect or create community and journalism friends are going to remind me about the need for great content and the digital design camp is going to say it won’t mean anything if it isn’t attractive to the eye. In fact, social media in itself IS collaboration. What do you think?

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How to Embrace Collaborative Content

Convince & Convert

Finding customers, employees, associates, and collaborators will become more and more important for content marketers to produce content that is valuable. I was a super, super journalism nerd in high school, and did a lot of what you could consider to be content marketing, really content creation, at a young age.

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The Future of Journalism and PR

Proactive Report

Two events held recently focused on the future of journalism and the education of journalists: The second World Journalism Education Congress (WJEC2) in South Africa and Journalism as News Providers: Challenges and Opportunities held in Denver. Teach students the open, collaborative approach to media and news.

Journal 91
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Journalism And The New Media With Jay Rosen

Twist Image

My professional career started off in Journalism (this was prior to becoming both a Publisher and Marketer), so yes, I have a soft spot for all things Journalism. There's also an important link between Journalism and Marketing. There are few who are looking at Journalism and the New Media with a sharper eye than Jay Rosen.

Journal 89
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Why real social media experts are also great writers

Sherrilynne Starkie

Great writers often keep a journal. They might write down descriptive phrases or metaphors as they come to mind, and then use the journal for reference when getting down to the writing task later. Keeping a writing journal will help you when it comes to ideation and brainstorming too. What tools and resources does a writer use?

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10 Inspiring Examples of Amazing Brand Communities

Social Media Strategies Summit

Herbal tea company Traditional Medicinals has built a brand community around its online publication, Plant Power Journal. The journal is a treasure trove of content on all things herbal tea-related, from product news to recipes ( green tea match ice cream , anyone?). Why We Love It. However, Trailhead is much more than a network space.

Examples 227
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Digital Journalism and PR

Proactive Report

It’s hard, but we have to figure it out and learn how to produce better journalism.”. Just as they need to learn to produce excellent digital content and use open, collaborative tools and methods, so must we. The world is changing, how people consume media is changing – by the day. If this is their future, it must also be ours.

Journal 70