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5 Ways to Make Your Influencer Collaboration Successful – From a Former Micro-influencer

Pixlee

We now live in a world where FOMO (fear of missing out) has taken over retail. But some of the most important criteria when working with influencers – whether they are macro or micro – are making sure those influencers will not only align with the brand’s core values, but that they are also relevant to your brand, industry, and audience.

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20 Instagram Reel ideas for all types of brands

Sprout Social

Here are 20 broken down by industry to help you get inspired and improve your video strategy. Instagram Reel ideas for fashion and retail brands. Since retail and fashion brands are innately about showcasing products in an attractive way, using Reels for marketing feels natural. Use video to carry out a social media contest.

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Influencer Engagement: Finding a Fit

Waxing UnLyrical

In 2017, my organization, Goodwill Industries International, then a 115-year-old social enterprise; one of the oldest 501 (c)(3) nonprofit brands; the leading workforce provider in North America; and the #1 brand doing the most good by enso and featured in Fast Company Magazine – faced a pretty significant challenge.

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Everything You Need to Know About Ecommerce Chatbots in 2022

Hootsuite

This is thanks to increasing online purchases and the growth of omnichannel retail. Chatbots save retailers time and money by allowing them to customers at any time. That means retailers can offer omnichannel shopping experiences for their customers. This is a major time and money-saver for online retailers.

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How to reach younger consumers: 9 legacy brands adapting for new audiences

Sprout Social

What younger consumers want from brands Depending on your company and industry, appealing to younger consumers doesn’t always mean marketing to Gen Z or Gen Alpha. Consider how to reverse engineer their content strategy or take advantage of gaps present within your industry or niche. The nonprofit engages with 20-50+ year olds.

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Co-creation: Why creators should be part of your product development team

Sprout Social

Today’s marketing collaborator could easily become tomorrow’s competition. We’ve seen successful collaborations across industries that bring value to both the company and the creator. Scrutinize the data on those collaborations and look for patterns. Start with data As they say, it’s not what you know, but who you know.

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Breaking down BookTok: What brands can learn from this social-literary phenomenon

Sprout Social

Keep reading to learn more about how TikTok is shaping the literary industry and what brands can take away from this trending subculture. BookTok has revitalized the publishing and bookselling industries by allowing a new generation of readers to share recommendations without the backing of a media outlet or column. Maas , don’t worry.

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