Webbiquity SMM

NOVEMBER 15, 2022

Social media managers create innovative, high-quality content to engage followers and grow their company’s social media presence. For example, keeping your audience’s attention with short- and long-form video content has become a much larger priority in recent years. Guest post by Eva Chan.

Social Media Management 227

Social Media Management Skills Social Media Metrics 227

Webbiquity SMM

JANUARY 24, 2023

Collaborating with microinfluencers Image credit: Malte Helmhold on Unsplash Influencer marketing has grown to play a major part in social media marketing initiatives. This approach not only saves time and money, but also helps brands pinpoint their most loyal customers while helping prospects make educated purchasing decisions.

Advertising 238

Advertising Social Media Strategy Authentication 238

Convince & Convert

DECEMBER 15, 2023

If formal approval is needed before content can go out, leaders need to create an organizational culture that supports this need. Get creative with data-driven collaborations that resonate with your audience When most people think of Zillow, it’s typically thoughts of browsing for their dream home, or researching their next real estate move.

Brands 148

Brands Marketing Real Estate Collaboration 148

Sprout Social

FEBRUARY 12, 2024

But you don’t realize the benefits of influencer marketing by simply collaborating with someone with a high follower count. It’s also important to align influencer activities with platforms that drive high engagement and conversion rates. This is not surprising, given the amount of effort that goes into influencer collaborations.

Influencer 106

Influencer Marketing Collaboration ROI 106

Social Media Strategies Summit

OCTOBER 13, 2023

And Duolingo, with its sassy brand voice and reputation for producing madcap content, was the ideal brand to capitalize on this moment. Why It Worked This post is a classic example of relatable content that takes a viral trend and twists it to appeal to a niche audience.

Examples 130

Examples Trends Social Media Brands 130

Keyhole.co

OCTOBER 4, 2023

Like many developing relationships, content creators and brands embark on a journey that begins when they “fit” each other. There’s no doubt that the rise of content creators is disrupting classic marketing. For content creators, this means monetizing their subscribers is key. So how can these two be together?

Content 59

Content How To Influencer Reputation 59

Sprout Social

JUNE 1, 2022

But, behind the scenes, there is a lot that marketing teams can learn from their company’s social strategy and the number of eyes their external content can reach. One great example of a function closer to the bottom of the funnel that could be a force for great collaboration with social teams? Conversion Optimization 3??

Team 118

Team Marketing Collaboration Hubspot 118

Convince & Convert

JULY 8, 2014

Brands are spending millions of dollars and countless hours producing content in an effort to vie for their customer’s attention. According to a study by Content Marketing Institute and MarketingProfs , B2C companies currently spend about a quarter of their budget on content marketing and 60% have plans to increase those budgets next year.

Brands 167

Brands Content Fashion Influencer 167

Later

JANUARY 28, 2021

This is the year of amplified voices, and Black creators are using their social platforms to inspire, innovate, and educate others. . From crafting engaging content, to building scalable businesses, and inspiring social reform, there are countless Black creatives changing the game in every industry. 1: Jayde I. 4: Nana Agyemang.

Social Media 114

Social Media Collaboration Instagram Influencer 114

Hootsuite

JANUARY 18, 2024

For instance, while we don’t know for sure what Lululemon is thinking behind the scenes, content like this 10K training tweet indicates that one of its goals is to be a source of fitness education and support for its audience. Create quality content Okay, we know that’s easier said than done. Level up your training—and your fun.

Social Media 121

Social Media Tips HootSuite Marketing 121

Sprout Social

MARCH 21, 2024

The platform, known for its fast-moving trends and authentic content, is often tough for brands to break into. Review trending UK TikTok hashtags Trending hashtags highlight topics that resonate with UK audiences, giving you insight into which influencers are leading conversations that matter locally. Build your strategy.

Influencer 100

Influencer Brands Fashion Review 100

Social Media Strategies Summit

DECEMBER 16, 2022

User-generated content (UGC) is highly impactful in any industry. 93% of marketers agree that consumers trust content created by customers more than content created by brands. UGC is especially effective in higher education. Balancing Creative Freedom With Content Control. Kelly faces the opposite problem.

Social Media 130

Social Media UGC Project Collaboration 130

Writtent Blog

JANUARY 12, 2024

A professional writer is an individual who earns a living through the creation of written content. This encompasses a diverse range of roles and genres, including but not limited to novelists, journalists, content creators, copywriters, and technical writers. What is a professional writer?

How To 52

How To Skills Journal Education 52

Sprout Social

JULY 5, 2022

Use these inspiring, educational and entertaining YouTube video ideas to supercharge your brand’s channel. Educational video. Give your followers a glimpse into the daily lives of your team (or creators you collaborate with). Educational video. Use your answer to brainstorm a unique educational video idea.

YouTube 130

YouTube Video Authentication Education 130

Convince & Convert

AUGUST 6, 2015

There are reasons that we should be collaborating with other like-minded people in our industry—namely, because it helps you both. In order to build relationships with people, and possibly collaborative projects in the future, always be useful in their business. Building a Collaboration Strategy. Why We Should Help.

Collaboration 60

Collaboration Marketing Hotels Proposal 60

Webbiquity SMM

JUNE 7, 2018

Businesses are continuously seeking out new ways to generate more leads in a world of increasingly educated, tech-savvy, and digitally advanced consumers. Still, 61% of marketers want to increase the effectiveness of their SEO to get more visits and conversions this year. Content Marketing. Display Your Presence.

B2B 217

B2B Brands LinkedIn Influencer 217

Buzz Marketing for Technology

MAY 7, 2013

Posted in Blogging Business Intelligence Communities Content Marketing Conversational Marketing Enterprise 2.0 Social media provides the sales person with unprecedented ways to connect with potential buyers, build relationships and most importantly start conversations. Content is the new collateral.

Social Media 257

Social Media Radian6 HootSuite Team 257

Buffer Social

DECEMBER 14, 2023

LinkedIn carousels are a great content format for many reasons. First, the LinkedIn algorithm prioritizes this content format, probably thanks to the visual appeal and subsequent engagement. This can be useful for sharing how-to content, tutorials, or tips. Jay Clouse shares a guide to posting over the holiday season.

Examples 101

Examples LinkedIn Collaboration Case Study 101

Sprout Social

FEBRUARY 5, 2024

It’s also important from an inclusion standpoint because it’s a chance to educate people who are not part of those communities because they also play a role in the workplace experience,” Blackburn says. And Gen Z is more multicultural than ever,” says Jayde Powell , content creator, marketing strategist and host of #CreatorTeaTalk.

Social Media 111

Social Media Authentication Communities Campaign 111

Buzz Marketing for Technology

JUNE 27, 2008

The Innovative Educator. Sharing ideas about educating innovatively. I recommend Innovative Educators new to PLNs begin as a PLN consumer (1.0 for educators using Web 2.0 for educators using Web 2.0 I am also a member of Linked In but havent found much value in that as an educator.

Education 279

Education Ustream Microsoft Wiki 279

OnlineRockersHub Marketing Blog

FEBRUARY 10, 2020

Are you looking for generating content for affiliate marketing? Both content marketing and affiliate marketing are effective ways of boosting your brand’s online visibility. What Is Content Marketing? As a whole, we consume more content than ever, whether in the form of blog posts, videos, or social media.

Affiliate marketing 81

Affiliate marketing Content Marketing Collaboration 81

Hootsuite

APRIL 3, 2023

You don’t need to wait for the Facebook algorithm to notice you: You already have everything you need to get more eyeballs on your content. Improve your marketing and social media content strategies (beyond Facebook) based on what you learn. Prime your audience to buy later, since they’ll learn to trust you from your free content.

Engagement 110

Engagement UGC Facebook HootSuite 110

Sprout Social

MARCH 21, 2022

Guides can help you provide new valuable content and gain more likes, comments and shares long after you initially create your post. In 2020, Instagram introduced Guides as “…a way to more easily discover recommendations, tips and other content from your favorite creators, public figures, organizations and publishers on Instagram.”.

Examples 102

Examples Instagram How To Curation 102

Keyhole.co

NOVEMBER 13, 2023

In this ever-scrolling world, optimizing content on this platform is more important than ever for maximum reach. But how do you ensure your content stands out in viral videos? Unlike paid promotion using TikTok, TikTok SEO ( Search Engine Optimization ) is optimizing your TikTok account, videos, and content.

SEO 52

SEO Content Hashtag Trends 52

Buzz Marketing for Technology

JUNE 27, 2008

First Steps Toward Becoming a 21st Century Educator. The 21st Century Educator: Embracing Web 2.0 technologies to help me communicate, collaborate and connect with like-minded educators amazes and inspires me. The Global Education Collaborative. world in education, you may want to add your voice to the mix.

Education 154

Education Web 2.0 RSS Wiki 154

Later

JANUARY 26, 2021

Instead, it’s the perfect opportunity to educate your audience, uplift Black creators and businesses, and advocate for change. The origin of Black History Month can be traced even further back to 1915, when an organization called the ASALH , led by Harvard-educated historian Carter G. Woodson was formed.

Social Media 80

Social Media How To Instagram Education 80

Keyhole.co

DECEMBER 22, 2022

They have a powerful presence on Instagram, Facebook, and Twitter, amongst other platforms, with highly engaging content that appeals to their followers’ interests. Experimenting with content formats . One of the key elements of Nike’s social media strategy is its willingness to experiment with different content formats.

Social Media 59

Social Media Strategy Collaboration Analysis 59

Sprout Social

MARCH 19, 2020

Social media is just one of the strategic communication channels that afford agencies the ability to publish content, build relationships and have meaningful engagement with prospective clients, their communities. Maybe yours is design, maybe it’s content creation, digital advertising or social media management.

Social Media 110

Social Media Strategy Case Study RFP 110

Sprout Social

OCTOBER 25, 2022

If you use Sprout’s social listening tool , here are just a few of the metrics you can pull to understand how conversations are trending around your brand: Total message volume tracks the total amount of messages shared around your brand. Followers want to see more than promos and links: they want personal, human-centric content.

Strategy 131

Strategy Brands Hubspot Survey 131

Oktopost

SEPTEMBER 13, 2022

Whether it’s paid ads or simply organically sharing your content, you can reach a large audience quickly and easily on social media. So how do you walk the line of staying compliant across industry norms while creating content that engages your audience? Be helpful: Share content that is helpful and informative.

Platform 84

Platform Social Media Insurance Education 84

Sprout Social

FEBRUARY 25, 2021

Removing words like “magic” from your vocabulary also creates space for productive conversations around how social media can support your broader marketing efforts. Magic,” for example, doesn’t indicate how much money is needed for paid campaigns or how many creative assets are needed for a month’s worth of content.

Social Media Management 119

Social Media Management Marketing Collaboration Skills 119

Buffer Social

AUGUST 17, 2023

From the start of her journey as a creator in 2020, she applied her experience to her content creation and was one of the first to tap into her niche – “business strategy from the lens of women-led brands.” What powers the positive reception to Dulma’s content?

Strategy 77

Strategy Authentication Collaboration Newsletter 77

Keyhole.co

NOVEMBER 21, 2023

While Apple’s marketing strategy varies from platform to platform, they focus on giving consumers gripping and visually striking quality content. Posting intriguing content and narratives Apple’s social media strategy matches their ‘real’ world marketing campaigns regarding style and content.

Social Media 59

Social Media Strategy Apple iPhone 59

Sprout Social

JULY 22, 2021

Expect culturally relevant and inclusive content that entertains, educates and inspires while keeping up with pop culture. Observe trends and often share, participate in and consume viral content. From active brand conversations to personalised shopping experiences, Gen Z shoppers know what they want.

Social Media 140

Social Media Survey Influencer Buy 140

Sprout Social

MAY 31, 2023

Rachelle Bedell, Communications and Engagement Manager for the City of Gilroy, CA, has been experimenting with generative AI as she develops content to build connections between Gilroy’s local government and its 60,000 residents. However, knowing where to begin in assessing the risks and benefits can be challenging.

Sentiment 122

Sentiment Press Release Analysis Team 122

Sprout Social

JULY 15, 2021

Your output is consistent and you’re maintaining content quality, yet you’ve still stopped seeing growth toward your goal metrics. No time for collaboration. Social media is a collaborative profession by nature. Making the case to expand your social media department will not be a one-and-done conversation.

Social Media 117

Social Media How To Collaboration Team 117

Convince & Convert

MARCH 4, 2015

You’ll need a number of skills to master content marketing. Content Marketing Institute’s Joe Pulizzi hit the concept squarely with his post “Why Education is a Powerful Content Marketing Strategy: 17 Examples.” The article details five lessons for earning an A in education. Does your content manage to do this?

Skills 60

Skills Content Marketing How To 60