Sherrilynne Starkie

DECEMBER 31, 2014

Do you struggle to keep up with the demand for quality content? To cope, you need to create a ‘culture of content’, according to recent research from the Altimeter Group. This ‘best practices’ report makes the argument that only when an organization has ‘content’ hardwired, can it create, produce, publish content continually.

Content 282

Content Committee How To Curation 282

Sprout Social

MARCH 8, 2023

But first: Why you should get others involved in social video Content formats are ever-changing. In Sprout’s 2023 Content Benchmarks report , over half of marketers cite this as a challenge when planning and scheduling posts. Lean on your team for content creation. And that takes collaboration with the pretzel-making pros.

Video 94

Video Film Content How To 94

Keyhole.co

MARCH 26, 2024

Since then, the construction toy company has expanded into film and TV, board games, video games, education, science and technology, software, and theme parks. Sure, LEGO is a prime playground catering to the entertainment and education of children. LEGO Death Star? LEGO Minecraft? Instagram: 10.3

Construction 52

Construction Social Media Strategy Collaboration 52

Sprout Social

MARCH 5, 2024

The company has business lines including student loan servicing, private student loans, improving K-12 school management through service and technology, renewable energy, encouraging a more educated workforce, and telecommunications. In total, they have 64 social media accounts and hundreds of thousands of followers across platforms.

Resources 103

Resources Telecommunications Collaboration Project 103

Sprout Social

OCTOBER 10, 2023

But influencer marketing isn’t as simple as picking any creator, creating one-off content and reaping the benefits of their loyal following—our report found 81% of social marketers describe influencer marketing as an essential part of their social media strategy. Topicals Influencer trips are staples within the beauty industry.

Examples 127

Examples Influencer Campaign Marketing 127

Keyhole.co

OCTOBER 4, 2023

Like many developing relationships, content creators and brands embark on a journey that begins when they “fit” each other. There’s no doubt that the rise of content creators is disrupting classic marketing. For content creators, this means monetizing their subscribers is key. So how can these two be together?

Content 59

Content How To Influencer Reputation 59

Webbiquity SMM

JANUARY 24, 2023

Collaborating with microinfluencers Image credit: Malte Helmhold on Unsplash Influencer marketing has grown to play a major part in social media marketing initiatives. This approach not only saves time and money, but also helps brands pinpoint their most loyal customers while helping prospects make educated purchasing decisions.

Advertising 238

Advertising Social Media Strategy Authentication 238

Webbiquity SMM

NOVEMBER 15, 2022

Social media managers create innovative, high-quality content to engage followers and grow their company’s social media presence. For example, keeping your audience’s attention with short- and long-form video content has become a much larger priority in recent years. Guest post by Eva Chan.

Social Media Management 227

Social Media Management Skills Social Media Metrics 227

Convince & Convert

DECEMBER 15, 2023

If formal approval is needed before content can go out, leaders need to create an organizational culture that supports this need. Get creative with data-driven collaborations that resonate with your audience When most people think of Zillow, it’s typically thoughts of browsing for their dream home, or researching their next real estate move.

Brands 148

Brands Marketing Real Estate Collaboration 148

Ignite Social Media

JANUARY 17, 2018

In fact, a lot of thought, time, and work goes into building a plan long before any content is ever posted. Here are three tips to keep in mind when creating a social content strategy from scratch, or refreshing one that already exists, to make sure your hard work works for your brand. Build your brand’s content themes.

Strategy 137

Strategy Content Collaboration Social Media 137

Oktopost

APRIL 13, 2023

With a unique background in technology and storytelling, David even discloses what he has learned from past experiences working at Disney, what he has learned about how people process vision, and how the power of visual content can help take your content strategy to new heights.

Project 118

Project Resources Apple Collaboration 118

Convince & Convert

AUGUST 21, 2015

highlight to tweet) Whether it’s blog posts, white papers, special reports, or internal content activation kits, the sales department is a wealth of ideas and content. Develop new content to answer those questions and put the most frequent objections to rest. ” This is a perfect source of content ideas.

Collaboration 60

Collaboration Content Marketing Issues 60

Convince & Convert

AUGUST 6, 2015

There are reasons that we should be collaborating with other like-minded people in our industry—namely, because it helps you both. In order to build relationships with people, and possibly collaborative projects in the future, always be useful in their business. Building a Collaboration Strategy. Why We Should Help.

Collaboration 60

Collaboration Marketing Hotels Proposal 60

Convince & Convert

JULY 8, 2014

Brands are spending millions of dollars and countless hours producing content in an effort to vie for their customer’s attention. According to a study by Content Marketing Institute and MarketingProfs , B2C companies currently spend about a quarter of their budget on content marketing and 60% have plans to increase those budgets next year.

Brands 167

Brands Content Fashion Influencer 167

Writtent Blog

JANUARY 12, 2024

A professional writer is an individual who earns a living through the creation of written content. This encompasses a diverse range of roles and genres, including but not limited to novelists, journalists, content creators, copywriters, and technical writers. What is a professional writer?

How To 52

How To Skills Journal Education 52

Buffer Social

OCTOBER 23, 2023

It helps the YouTube search engine effectively to categorize your content and make it more discoverable. Consider using captions and transcripts to make your content accessible and to provide additional text that can be indexed by search engines. Use the Community tab to post updates, create polls, or share behind-the-scenes content.

YouTube 113

YouTube Tips Collaboration Trends 113

Social Media Strategies Summit

DECEMBER 16, 2022

User-generated content (UGC) is highly impactful in any industry. 93% of marketers agree that consumers trust content created by customers more than content created by brands. UGC is especially effective in higher education. Balancing Creative Freedom With Content Control. Kelly faces the opposite problem.

Social Media 130

Social Media UGC Project Collaboration 130

Sprout Social

FEBRUARY 12, 2024

But you don’t realize the benefits of influencer marketing by simply collaborating with someone with a high follower count. They collaborate with Productivity Consultant Paul Minors, whose expertise mirrors the needs and interests of Pipedrive’s core audience. It has to be strategic. Take Pipedrive, for example.

Influencer 107

Influencer Marketing Collaboration ROI 107

Sprout Social

JULY 5, 2022

Use these inspiring, educational and entertaining YouTube video ideas to supercharge your brand’s channel. Educational video. Give your followers a glimpse into the daily lives of your team (or creators you collaborate with). Educational video. Use your answer to brainstorm a unique educational video idea.

YouTube 131

YouTube Video Authentication Education 131

Later

JANUARY 28, 2021

This is the year of amplified voices, and Black creators are using their social platforms to inspire, innovate, and educate others. . From crafting engaging content, to building scalable businesses, and inspiring social reform, there are countless Black creatives changing the game in every industry. 1: Jayde I. 5: Erin Ashley Simon.

Social Media 114

Social Media Collaboration Instagram Influencer 114

Buffer Social

DECEMBER 14, 2023

LinkedIn carousels are a great content format for many reasons. First, the LinkedIn algorithm prioritizes this content format, probably thanks to the visual appeal and subsequent engagement. This can be useful for sharing how-to content, tutorials, or tips. Jay Clouse shares a guide to posting over the holiday season.

Examples 101

Examples LinkedIn Collaboration Case Study 101

Sprout Social

JUNE 1, 2022

But, behind the scenes, there is a lot that marketing teams can learn from their company’s social strategy and the number of eyes their external content can reach. One great example of a function closer to the bottom of the funnel that could be a force for great collaboration with social teams? Repurposing content.

Team 119

Team Marketing Collaboration Hubspot 119

Sprout Social

SEPTEMBER 6, 2023

Table of contents: What is a LinkedIn Business Page? You can choose either: Company Page : to build a new page for a small, medium, or large business that is non-educational. Educational Institution : to build a page for school, university, or any other type of educational institution.

LinkedIn 115

LinkedIn How To Collaboration URL 115

Social Media Strategies Summit

OCTOBER 13, 2023

And Duolingo, with its sassy brand voice and reputation for producing madcap content, was the ideal brand to capitalize on this moment. Why It Worked This post is a classic example of relatable content that takes a viral trend and twists it to appeal to a niche audience. That made Twitter’s rebranding a real open goal for marketers.

Examples 130

Examples Trends Social Media Brands 130

Social Media Strategies Summit

SEPTEMBER 18, 2023

Given we’re a government agency , we couldn’t pay to bring these influencers in and have collaborations like you see on social media — we don’t have that kind of budget,” Abbey explains. “So And as an airport, SEA also had an obvious opportunity to collaborate with travel influencers.

Influencer 130

Influencer Travel Retail UGC 130

SocialFish

SEPTEMBER 17, 2010

…What really prompted me to post though is a question I have about what exactly you (and others who have thoughts) are looking for in educational sessions. What I don’t hear are many specifics about what would resonate content-wise and what makes a session challenging enough.

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Conference Education Proposal Committee 173

The Realtime Report

FEBRUARY 2, 2023

How to Navigate Algorithms and Maximize Engagement on Social Media By Erica Yang, CEO and Founder of Real Hype THE HOOK: Creating quality, premium content is key. A crucial part of that is the hook, or the first two seconds of your content. Collaborations with other influencers and special guests. Cross promotion.

Engagement 91

Engagement Social Media How To Hashtag 91

Hootsuite

JANUARY 18, 2024

For instance, while we don’t know for sure what Lululemon is thinking behind the scenes, content like this 10K training tweet indicates that one of its goals is to be a source of fitness education and support for its audience. Create quality content Okay, we know that’s easier said than done. Level up your training—and your fun.

Social Media 121

Social Media Tips HootSuite Marketing 121

BeingOptimist

OCTOBER 18, 2023

Focusing on High-Quality Content High-quality content attracts natural, high-authority backlinks and prevents the need for bad ones. Invest in creating informative, engaging, and valuable content that naturally attracts links from reputable sources.

Google 40

Google Collaboration How To Reputation 40

Buzz Marketing for Technology

JUNE 27, 2008

The Innovative Educator. Sharing ideas about educating innovatively. I recommend Innovative Educators new to PLNs begin as a PLN consumer (1.0 for educators using Web 2.0 for educators using Web 2.0 I am also a member of Linked In but havent found much value in that as an educator.

Education 279

Education Ustream Microsoft Wiki 279

Sprout Social

MARCH 21, 2024

The platform, known for its fast-moving trends and authentic content, is often tough for brands to break into. Conduct competitor research Identify influencers your competitors are collaborating with and examine the engagement and response to their content. Looking to build buzz for your UK-based brand? Build your strategy.

Influencer 101

Influencer Brands Fashion Review 101

Sprout Social

JANUARY 6, 2022

But did you know that influencers and content creators are not the same? Let’s dive into the main differences between the two and walk you through how your business can collaborate with either an influencer, a digital creator or both. How brands can collaborate with digital creators or influencers. What do influencers do?

Influencer 127

Influencer Collaboration Project Meeting 127

OnlineRockersHub Marketing Blog

FEBRUARY 10, 2020

Are you looking for generating content for affiliate marketing? Both content marketing and affiliate marketing are effective ways of boosting your brand’s online visibility. What Is Content Marketing? As a whole, we consume more content than ever, whether in the form of blog posts, videos, or social media.

Affiliate marketing 81

Affiliate marketing Content Marketing Collaboration 81

Social Media Strategies Summit

JANUARY 5, 2022

The basics involve nailing down your goals, optimizing your profile, and creating content pillars. Many marketers make the mistake of jumping straight to the content creation process. If you nail this step, your followers will better associate your content with your brand. Create Content Pillars. How can you do that?

Small Business 202

Small Business Instagram Platform How To 202

Bill Hartzer

DECEMBER 18, 2023

This integration is designed to empower users, allowing them to promote their content to an engaged, audited user base while receiving remuneration for their contributions to the network effects. ABOUT ZENECA: Educator and Thought Leader in Web3 Roy Bhasin, popularly known as Zeneca, stands as an educational pillar in the realm of web3.

Twitter 95

Twitter Project Fashion Education 95

Sprout Social

NOVEMBER 17, 2022

And it’s the most engaging type of in-feed social content, so short-form is definitely a crowd favorite. MeUndies collaborated with creators like Lauren-Ashley Beck to promote their social media contest, #GetSpookywithMe. A post shared by Grove Collaborative (@grovecollaborative). more engaging than long-form videos.

Types 118

Types Instagram Brands Collaboration 118

Social Media Strategies Summit

FEBRUARY 13, 2020

The tactic of using social ads to promote their “gated content” and drive lead generation may seem commonplace now, but Hubspot leveraged this tactic early on – helping them position themselves as the go-to destination for marketing resources like content calendars, the latest trends, and free webinars. Source: Slack Twitter.

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B2B Social Media Brands Hubspot 150