Social Media Strategies Summit

APRIL 21, 2023

Whereas you may have brainstormed your “regular” content weeks (or months) in advance, a well-timed response to a viral post or topic can be a shortcut to tons of impressions and engagement. But tapping into buzzworthy conversions isn’t a silver bullet for social media success. Trends mean different things to different brands.

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Social Media Strategies Summit

AUGUST 15, 2023

Higher education marketers are busy, so finding the time to keep up with the latest industry developments can be challenging. Here are ten higher education marketers you should start following right now. Image source Of course, she also links to plenty of her content. Have you missed an important update to a key tool?

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Marketing Education Forums LinkedIn 240

Oktopost

MARCH 27, 2023

Kristina Thomas goes Behind the Post to share her strategy for creating compelling social content in the finance industry. She shares her secret to creating engaging content, which looks like sharing content that your audience is interested in while sparking conversations.

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Industry Content Apple YouTube 146

Sprout Social

MAY 9, 2022

May 1, National College Decision Day, is one of the biggest days in higher education admissions. Twitter has always been a great place to get the conversation started. Higher education social media managers used Twitter’s interactivity to bring prospective students into the conversation. Creative content 101.

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Education Marketing Class Reddit 84

Bill Hartzer

JANUARY 25, 2024

” The appeal lies in the easily digestible content disseminated across digital platforms, particularly on TikTok, YouTube, and Instagram, reshaping the very fabric of how this generation engages with financial concepts. Preece emphasizes the significant role finfluencers play in educating young minds about finance.

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Policies Proposal Influencer Guidelines 94

Sprout Social

SEPTEMBER 14, 2023

This can be done through re-sharing customer content, responding to reviews and going above and beyond with your social responses. And that makes social the perfect outlet to grow your customer marketing strategy through three of the big social media “C’s”: content, conversation and creators.

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Strategy Brands Content UGC 122

Social Media Strategies Summit

MARCH 6, 2024

You spend time planning and creating content for multiple social media platforms. When HubSpot asked social media marketers about their biggest challenges, “ reaching our target audience ” came in second place, only behind “ creating engaging content.” Knowing their interests will help you craft more engaging social media content.

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Social Media How To Survey Analytics 215

Sprout Social

AUGUST 29, 2023

With exciting new tools like conversational AI, it’s already here, and it’s changing the way we work for the better. At surface level, conversational AI operates through virtual agents that can alleviate customer care team load and streamline the user experience. Table of contents—feel free to skip ahead: What is conversational AI?

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Conversation FAQ Banking Sentiment 79

Sprout Social

NOVEMBER 1, 2023

From memes to videos, behind-the-scenes (BTS) content gives a glance into the people behind our favorite products, services and social content. Behind-the-scenes content humanizes brands, strengthens their online presence and nurtures customer relationships. What is behind-the-scenes (BTS) content?

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Campaign Content Upcoming Authentication 90

Sprout Social

OCTOBER 11, 2022

Looking forward, building a sophisticated program requires strategic content planning and cross-functional collaboration. In this article, we offer prescriptive recommendations for how you can curate a pipeline of content and ensure the long-term success of your advocacy efforts in 2023—and beyond. Recruitment content.

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Pam Moore

SEPTEMBER 9, 2020

SocialZoomFactor · Sales and Marketing Conversion Funnels – How to Get Started. One of the best ways to attract more of your dream customers and turn them into paying customers is to learn how to create and optimize sales and marketing conversion funnels. The Ultimate Guide to Sales and Marketing Conversion Funnels .

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Conversation Template Templates Marketing 78

Buffer Social

OCTOBER 16, 2023

What is realistic, is niching down – that is, pick a topic (or set of topics) and build your content around them. With content pillars. I’ve written about content pillars before and wanted to bring my systems and thoughts to the Buffer audience. What is a content pillar? What is a content pillar?

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Template Templates Social Media Content 102

Social Media Strategies Summit

DECEMBER 7, 2023

As a higher education marketer, you’ve probably heard about the so-called “enrollment cliff” and its potential impact on the higher ed landscape. For her dissertation, Dr. She shared her findings with an audience at our 2023 Social Media Strategies Summit Higher Education Virtual Conference. But what can you actually do about that ?

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Social Media Management Social Media Education Collaboration 147

Ignite Social Media

SEPTEMBER 18, 2023

But creating high-quality branded TikTok content can be a challenge or a mystery for many brands. So, we consulted members of our content production team to answer some of the most frequently asked questions about how to successfully create branded TikTok content. Who Can Brands Put in Their TikTok Videos?

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Brands Content UGC How To 110

Convince & Convert

APRIL 29, 2016

If it’s Friday, it must be my day to create some content. Marketers are busy planning, creating, optimizing, and analyzing, and for many of us, creating content is just one of many things on our to-do lists. Most of those people are not ready to have a sales conversation. The Truth About How Content Converts.

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B2B Education Content Marketing 60

The Realtime Report

FEBRUARY 15, 2024

A highlight was the exploration of the next stage in storytelling; the pivotal role of ‘edutainment’ in crafting content that captivates and engages, combating a marketer’s most formidable challenge – dwindling attention spans. But how does this translate into social media?

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SEO Trends Education Embedding 103

Sprout Social

OCTOBER 12, 2020

As social marketers, we spend a lot of time focused on content marketing conversion. It’s how leadership measures results, even as marketers we know that conversion is just the desired end result and not the whole journey. We need a complete content funnel optimized at each stage for conversion. Consistency.

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Content Metrics UGC Conversation 142

Sprout Social

APRIL 7, 2021

Likes, shares and follows tell us a lot about what kind of content lands with our audience. According to this rule, only 1% of social media users create content, 9% share, Like, and comment on that original content. There’s a difference between creating popular content and effective content. Conversion rates.

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Social Media Content Lurker Metrics 135

Rebekah Radice

MARCH 6, 2018

But given the fact that content marketing costs 62% less than outbound marketing and generates three times as many leads, it’s time to turn that effort into results. Tune in as I talk about the “why” behind your social media content, the real reason why it’s not converting, and how you can fix it. Source: Neil Patel.

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Conversation Social Media Marketing Education 135

agora pulse

NOVEMBER 30, 2020

BONUS MATERIALS: Free Content Calendar. Have you wanted to dig into content marketing but didn’t know where to begin? Check out our tips and tricks for social media managers to start their content marketing efforts. But this oversight is probably not because marketers don’t want to use content marketing.

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Content Marketing How To Social Media Management 182

Oktopost

OCTOBER 8, 2023

Social selling involves using your social media profiles to share diverse, high-quality content, including tips and insights that address your prospects’ interests, desires, and pain points. You should also engage in meaningful conversations by responding to comments, asking questions, and sharing your expertise.

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B2B Education Meeting Engagement 132

Likeable

JANUARY 10, 2022

Last week, TikTok announced a partnership with Atmosphere, a company that streams curated video content in commercial spaces like waiting rooms, gyms, and restaurants. So, what exactly is the key when it comes to transforming social media content into something that can exist (and make strategic sense!) We’d love to help.

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Social Media Content How To Hotels 109

Sprout Social

MARCH 5, 2024

The company has business lines including student loan servicing, private student loans, improving K-12 school management through service and technology, renewable energy, encouraging a more educated workforce, and telecommunications. Dan often pushes back in conversations with partners by asking, “What goal are you trying to accomplish?

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Resources Telecommunications Collaboration Project 101

Buffer Social

JUNE 21, 2023

But one thing that is often a mystery is discovery – how do people get the content they do? Why does certain content go viral seemingly overnight? Although this isn't an exhaustive list, the three main things to keep in mind when creating content are: Those feedback surveys.

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YouTube Content How To Survey 110

Keyhole.co

OCTOBER 4, 2023

Like many developing relationships, content creators and brands embark on a journey that begins when they “fit” each other. There’s no doubt that the rise of content creators is disrupting classic marketing. For content creators, this means monetizing their subscribers is key. So how can these two be together?

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Content How To Influencer Authentication 59

Rebekah Radice

JULY 15, 2019

Did you know that video content gets 20% more attention and reaches 3 times the amount of people than a standard blog post? The Most Engaging Types of Video Content You Need to Create. They’re meant to educate and inspire your audience. You can also find your most popular content and repurpose it into a video.

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Types Video Content Case Study 119

Pam Moore

JUNE 21, 2019

Content marketing is the new yet not new buzzword. The truth is content marketing has been around for decades, since conversations and business has existed. Content marketing is not a new shiny object invented via social media. Yet, content is at the core of everything brands and people do online.

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Content Marketing Loyalty Findability 113

Likeable

NOVEMBER 30, 2021

that quality, social-first content is crucial to success on social media. And, to be honest, crafting a piece of good social content is pretty easy. What’s not so easy is crafting good content at scale, week after week after week, without spending a fortune in time and resources. That’s where content pillars come in.

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Social Media Content How To Module 83

Twist Image

JANUARY 31, 2014

Is an education worth it? Is an education in art school worth it? There are many marketers that have (or are even thinking about) art education. With that, there is no real link between a formal education and a guaranteed job that will carry a family through the middle class (or beyond). formal education.

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Education Class Project News 85

Likeable

FEBRUARY 25, 2020

Depending on your strategy, you may have any number of layers, but every funnel has awareness at the top and conversion at the bottom. But there are a few nuances between awareness and conversion assets that can go a long way. As long as your content is engaging for the whole duration, these videos can reach up to a minute.

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Conversation Buy Education Products 61

Pam Moore

AUGUST 14, 2017

Tired of spinning your social content marketing wheels trying to keep up with every Tom, Dick, Harry, and Sally in creating content that inspires, engages, empowers, ignites, educates, entertains, motivates, persuades and helps your audience? 5 foundations for success to curate and create content even on a super tight budget!

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Curation Training Content Small Business 156

Oktopost

NOVEMBER 22, 2023

And it’s not just about engagement and branding – social media strategies can speed up lead generation and conversions, directly impacting your business ROI. X (formally Twitter): B2B marketers leverage X to join conversations with prospects and customers and stay on top of industry news and trends.

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B2B Trends Social Media UGC 117

Razor Social

SEPTEMBER 6, 2017

If you’ve built a well thought-out process but your conversion rates could be better, maybe there is something you’re not seeing, some part of the process that could be improved, or a common mistake that you could eliminate. Here are 7 mistakes to avoid making if you want to increase your email marketing conversion rate. Footer – 1%.

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Conversation Marketing Campaign Analytics 111

agora pulse

JULY 28, 2020

Discover how to glean the data you need from a social media report to produce remarkable content for your audience. Find out how to use the data from your social media reports to learn more about your audience and create content that your fans will love—while helping your brand grow. Speak to Your Audience Specifically.

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Report Data Social Media Content 121

Pam Moore

AUGUST 11, 2018

Creating content that inspires, connects and converts is not an easy task. Also, it could simply be your content is just not sexy and what some would call “boring.” ” However, those who need and want your services and content likely think it is exciting if you do it right! YOU can create amazing content!

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Industry Real Estate Insurance Content 132

Kikolani

JANUARY 26, 2016

Let me remind you that you should consider important elements so that people will actually respond and take action and not skip over your content. Brian Dean said, “SEO is not about content creation, it is about content promotion.” Captivate Your Audience and Get More Conversions. ” Here they are: 1.

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Conversation Content How To Buy 60

Oktopost

SEPTEMBER 28, 2023

B2B buyers have traded in conversations with sales reps for independently researching solutions, and they spend considerable time doing so on social media themselves. They may begin interacting with your social media content in small ways – perhaps a like on one post, and comment on the next. But why is this so important?

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Social Media How To B2B Team 137