Sprout Social

OCTOBER 19, 2023

This feedback can identify customer sentiment (positive or negative), trends and more. This is where something like social media sentiment analysis can really save the day. This applies to both positive and negative sentiments alike. On the flip side, you can boost messaging and marketing based on positive sentiment.

Reputation 95

Reputation Sentiment Analysis Notification 95

Oktopost

JUNE 4, 2020

Use of company social accounts. A living and breathing document that changes with the times, the social media policy is created and maintained through cooperation and collaboration of numerous teams in the organization. Having the collaboration of HR, legal and marketing is not enough. Policy enforcement.

Policies 146

Policies Social Media Guidelines Sentiment 146

Sherrilynne Starkie

FEBRUARY 13, 2018

Companies often call a consultant in because social media is not working. Most consultants spend time getting an understanding of the organization’s digital footprint and online audiences. All this information is drawn together to develop a picture of how well an organization is doing online and where it needs to go.

Consultant 265

Consultant Social Media Drupal Content management systems 265

Sprout Social

MAY 31, 2023

With AI, communications teams can gain a deeper understanding of the customer’s mind through social media sentiment analysis. Sentiment analysis tools use machine learning to gather information about consumer attitudes and assess their emotional state. Now, we’re changing our processes to accommodate state law.

Sentiment 121

Sentiment Press Release Analysis Team 121

Hootsuite

OCTOBER 21, 2020

For many organizations, it’s not even a question: Marketers own social strategy. Hootsuite partnered with the analyst and research firm Altimeter Group to conduct a study of the quantitative value that social offers modern organizations. Always have, always will. Our new research reveals it’s time to rethink this assumption.

Social Media 137

Social Media Committee Organization Survey 137

Sprout Social

JANUARY 24, 2024

Achieve a 15% growth in online sales attributed to influencer collaborations in the upcoming quarter. They also enable you to effectively showcase the impact of influencer collaborations on the bottom line and secure buy-in for future campaigns. You can view metrics like positive sentiment and total engagement.

Metrics 98

Metrics Influencer Marketing Survey 98

Keyhole.co

DECEMBER 15, 2023

Sentiment analysis and reputation management: Brand management features help you understand audience sentiments about your brand and uncover ways to boost your reputation. It helps with collaboration and integrates seamlessly with other applications. Monitoring and sentiment analysis are some of the features Brand24 offers.

Sentiment 52

Sentiment Price Analysis HootSuite 52

Sprout Social

AUGUST 28, 2023

Companies are investing in these tools to get more out of their efforts. According to our 2023 State of Social Media Report , 97% of business leaders agree that AI and machine learning (ML) will enable companies to analyze social media data and insights more effectively and use it to improve their overall marketing efforts.

Team 87

Team Tools Marketing Hubspot 87

Sprout Social

MAY 3, 2023

A CMO’s charge is to show up as a clear mirror for the organization in terms of where we are succeeding, where we are failing and what our customers want. We are the lens into how we can better position ourselves, our company and our product for future growth—a viewpoint that depends on social media. Are you going to acquire a company?

ROI 94

ROI Cost B2B Organization 94

Sprout Social

SEPTEMBER 18, 2023

Company goals are the anchoring points of your marketing budget. Getting teams to collaborate and find synergies between different channels can save money. A holistic paid and organic keyword strategy like this can reduce your ad spend significantly. So, you must set aside a budget to outsource this task to a backlinks expert.

Marketing 129

Marketing How To Sample Samples 129

Sprout Social

JANUARY 21, 2021

Consider how younger consumers are increasingly interested in companies that market around activism and social justice. Heck, look no further than how hard some companies had to pivot during COVID-19. On the flip side, companies that ignored it were rightfully criticized for being tone-deaf.

Sentiment 133

Sentiment How To Marketing Analysis 133

Keyhole.co

DECEMBER 13, 2023

Their website lists tools and services categorized by department, industry, and company type. Multi-platform collaboration: Sprout Social allows you to work in teams across different platforms by using shared content calendars. Larger companies can choose a custom Enterprise plan. The Business package starts at $739/month.

HootSuite 52

HootSuite Price Sentiment Social Media Management 52

Social Media Strategies Summit

FEBRUARY 13, 2020

For B2B brands, social media is growing in importance: 66% of B2B marketers report that LinkedIn is effective, 66% say they plan to boost their organic usage of Instagram, and 56% rate YouTube as important to overall brands success ( Articulate ). Companies are frequently trying to reach multiple audiences on their social channels.

B2B 150

B2B Social Media Brands Hubspot 150

Sprout Social

JULY 12, 2022

Well, because the odds of something similar happening to your company are pretty high. Responding to a survey conducted by Edelman, 80% of executives said they felt it has never been more important to build resilience in their organizations. Yet, fewer than half said their companies were prepared to respond quickly to a crisis.

Examples 110

Examples Brands Sentiment Reputation 110

Hootsuite

SEPTEMBER 28, 2020

As organizations look to rebuild in a post-pandemic world, it’s essential to tap into social media’s growing economic and cultural power. Download the full Social Transformation Report to find out how 2,162 marketers are using social media in their organizations in the wake of COVID-19. Make social listening part of your strategy.

Marketing 144

Marketing Committee Health Care Organization 144

Sprout Social

JUNE 7, 2023

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience?

Brands 112

Brands Sentiment How To Analysis 112

Sprout Social

NOVEMBER 3, 2022

It’s an extension of our world with opportunities for communication, discovery, collaboration and connection. Your employees might repost brand content or direct message external stakeholders from their personal accounts on behalf of your company. Most companies have a good handle on their brand accounts. Insightful.

Marketing 111

Marketing Team Social Media Skills 111

Oktopost

DECEMBER 21, 2023

Social Media Listening : Monitor social media platforms to gauge customer sentiments, opinions, and discussions related to your brand and industry. Internal Collaboration: Work closely with other departments within the organization, such as sales, customer support, and product development, to gather insights.

Marketing 62

Marketing Survey Skills How To 62

Oktopost

AUGUST 10, 2023

Jump to Section Get to Know Your Audience Social Listening Sentiment Analysis Community Management Social Analytics Proven Strategies. Sentiment Analysis At the end of the day, your company’s mission is to provide something valuable to your audience. This is a great method to make your social media strategy feel more organic.

Social Media 62

Social Media B2B Sentiment How To 62

Sprout Social

AUGUST 22, 2023

Sophisticated social listening tools, powered by ML and AI technologies like sentiment analysis and NLP, scan millions of data points in customer chatter to understand consumers’ needs, wants and brand experience. Plus, set alerts for spikes in brand mentions and use the insights to guide your online review management strategy.

Analytics 85

Analytics Conversation Brands Sentiment 85

Sprout Social

MARCH 30, 2023

Rather, it’s indicative of a tectonic shift in how companies design software, how businesses invest in technology and how individual users devote their time and energy. In this time, software companies developed tools in-house to automate the process of gleaning insights from massive datasets or to better personalize experiences.

Software 117

Software Training Energy Team 117

Oktopost

JULY 4, 2022

You’ll need a social media management tool that can do everything that Social Studio did, however, why not take the opportunity to re-evaluating all of your organic social media needs? Note: Be sure to look for a social media platform that includes sentiment analysis. But B2B companies need to go deeper.

B2B 131

B2B Social Media Management Metrics Social Media 131

Hootsuite

MAY 1, 2023

Social media managers have a tough gig, often juggling multiple accounts , managing complex campaigns, and collaborating with stakeholders. It also helps to keep your team stay organized and on task. This helps promote collaboration while reducing redundancy and duplication of effort.

Template 134

Template Templates Social Media Tips 134

Sprout Social

DECEMBER 7, 2021

Now, people across organizations are realizing that the role isn’t just drafting and scheduling—it’s creating internet culture. This has given many the leverage needed to break out of marketing silos and join conversations throughout their greater organizations. One-person social teams will become a thing of the past.

Social Media 145

Social Media Marketing Social Media Management Trends 145

Keyhole.co

JULY 20, 2023

Some alternatives, like Keyhole, have the ability to track real-time mentions of your brand and sentiment analysis. Moreover, Keyhole comes with sentiment analysis and competitor monitoring features. Keyhole makes it easy to stay organized and monitor your presence effectively. So you can track keywords beyond English alphabets.

Industry 52

Industry News Google Brands 52

Sprout Social

FEBRUARY 5, 2020

Social listening isn’t just for marketers and social media managers—it’s a valuable source of business intelligence that your whole organization can leverage. Once you start collaborating and finding out the goals and challenges of other departments, you can create a listening strategy that yields long term ROI.

Tools 91

Tools Sentiment How To Team 91

agora pulse

NOVEMBER 10, 2020

With the right social media analytics tools, you can collect and evaluate meaningful data and help your company or clients make smarter decisions. When your company or clients use social analytics effectively, they can improve campaign performance, connect more deeply with customers, and stay ahead of the competition.

Analytics 179

Analytics Social Media Tools Price 179

Keyhole.co

JANUARY 9, 2024

A company with users totaling more than 900 million professionals around the world, LinkedIn provides special opportunities to reach a specific demographic and increase interaction. As one of a company’s content marketing managers, it can be easy to let such tasks fall through the cracks. Why track LinkedIn analytics?

Metrics 52

Metrics LinkedIn Analytics Sentiment 52

Hootsuite

MAY 15, 2023

Bonus: Get a free, customizable social media guidelines template to quickly and easily create recommendations for your company and employees. In a centralized corporation, the company owns all locations (or branches) and there is one chain of command. In contrast, an individual or another company owns each franchise company location.

Social Media 92

Social Media HootSuite Guidelines Marketing 92

Sprout Social

AUGUST 10, 2022

Analyze consumer sentiment and brand health. Analyze consumer sentiment and brand perception. Influencity is an all-in-one influencer management software that helps you find, analyze and organize influencers. Organize influencers into lists and share with your team. Send and collaborate on campaign briefs and drafts.

Influencer 111

Influencer Tools Marketing Software 111

Unmetric

AUGUST 28, 2019

Social media monitoring is the process of gathering information on your brand’s mentions, share of voice, sentiment, and more. On the other hand, social media listening is the process of analyzing the gathered information, looking for hidden patterns in the sentiment, comments, and so on. Pricing: Starting from $29 per month.

Social Media 101

Social Media Tools Sysomos Sentiment 101

Oktopost

JULY 22, 2021

With Social CRM, businesses get more detailed insights into customer sentiments and behavior. When customers bring up complaints or inquiries, Social CRMs can empower any team within the organization to respond in real-time on the customer’s preferred platform. Source: Cloudave ). How Does Social CRM Differ from Traditional CRM?

Social CRM 96

Social CRM B2B How To Patterns 96

Oktopost

DECEMBER 5, 2022

Only some links must be manually created by reaching out to bloggers and editors to collaborate on content. Some of the best links are earned organically. There’s a correlation between the number of Facebook shares of a piece of content and the backlinks it receives organically. Improve ranking on Google with local SEO.

SEO 115

SEO Social Media Reputation Real Estate 115

Sprout Social

APRIL 12, 2022

Traditionally, PR work consisted of damage control, crafting press releases, disseminating company news and pitching journalists. Gauge positive and negative sentiment from audiences. The blurring lines between marketing and public relations also call for higher collaboration and redefinement. versus 2.87 on a five-point scale).

Statistics 106

Statistics Skills Analytics Press Release 106

Hootsuite

JUNE 28, 2023

Common ones include: Source (Facebook, Instagram, email, etc) Medium (organic social, paid social, website, etc) Term (keyword used or differentiate between A/B tests) Content (the type of content, like a video, photo, etc) For a step-by-step tutorial, check our complete guide to creating links with UTM parameters. No easy feat.)

HootSuite 120

HootSuite URL Analytics Forums 120

Sprout Social

MARCH 7, 2022

If you’re only conducting biannual brand perception surveys, you could be missing meaningful shifts in audience sentiment. Think about it: Every day, people turn to social to rant and rave about the companies they love (and the ones they wish would do better). Most notably, ongoing sentiment tracking.

Survey 91

Survey Brands Sentiment Template 91

Sprout Social

MARCH 26, 2020

By all accounts, social media professionals have demanding roles that require critical, creative thinking, organization and collaboration across teams. a leading technology company that provides enterprise open source solutions. Is there a point we should slow down or even pause organic content? Lean into your community.

Social Media Management 143

Social Media Management Social Media Comparison Energy 143