Convince & Convert

MARCH 28, 2024

Process data Once you’ve got the data, it’s time to organize and analyze it to spot patterns and trends. You will need to create an ongoing process to monitor your customers’ sentiments and needs regularly, and stay on top of trends and specific changes that appear.

Data 142

Data Repository Team Process 142

Sprout Social

JANUARY 9, 2024

For example, Sprout’s Listening capability will inform you of what topics are trending in social conversations about your brand, what related terms customers are using and the sentiment around those topics. These tools can seamlessly analyze all incoming messages and assign them sentiment so team members can quickly triage responses.

Analytics 114

Analytics Sentiment Analysis Patterns 114

Keyhole.co

DECEMBER 15, 2023

Sentiment analysis and reputation management: Brand management features help you understand audience sentiments about your brand and uncover ways to boost your reputation. It helps with collaboration and integrates seamlessly with other applications. Monitoring and sentiment analysis are some of the features Brand24 offers.

Sentiment 52

Sentiment Price Analysis HootSuite 52

Hootsuite

APRIL 25, 2024

You’ll be able to understand brand sentiment, collect feedback, and intervene before situations escalate. Pay attention to the Smart Sort feature, which organizes content efficiently. The dashboard and collaboration features are a breeze to use. Reputation management. Spot potential brand crises early by tracking brand mentions.

Curation 75

Curation Social Media Management Tools Social Media 75

Hootsuite

OCTOBER 21, 2020

For many organizations, it’s not even a question: Marketers own social strategy. Hootsuite partnered with the analyst and research firm Altimeter Group to conduct a study of the quantitative value that social offers modern organizations. Always have, always will. Our new research reveals it’s time to rethink this assumption.

Social Media 137

Social Media Committee Organization Survey 137

Sprout Social

MAY 31, 2023

With AI, communications teams can gain a deeper understanding of the customer’s mind through social media sentiment analysis. Sentiment analysis tools use machine learning to gather information about consumer attitudes and assess their emotional state. Now, we’re changing our processes to accommodate state law.

Sentiment 123

Sentiment Press Release Analysis Team 123

Sprout Social

JANUARY 24, 2024

Achieve a 15% growth in online sales attributed to influencer collaborations in the upcoming quarter. They also enable you to effectively showcase the impact of influencer collaborations on the bottom line and secure buy-in for future campaigns. You can view metrics like positive sentiment and total engagement.

Metrics 100

Metrics Influencer Marketing Survey 100

Sherrilynne Starkie

FEBRUARY 13, 2018

Most consultants spend time getting an understanding of the organization’s digital footprint and online audiences. All this information is drawn together to develop a picture of how well an organization is doing online and where it needs to go. The consultant always listens to gauge audience sentiment to inform all activity.

Consultant 265

Consultant Social Media Drupal Content management systems 265

Oktopost

JUNE 4, 2020

A living and breathing document that changes with the times, the social media policy is created and maintained through cooperation and collaboration of numerous teams in the organization. Yes, you need to involve multiple departments in the organization and tread carefully around legal and social issues. Yes, it’s worth it. .

Policies 146

Policies Social Media Guidelines Sentiment 146

Sprout Social

JANUARY 19, 2021

And in these “unprecedented times,” these customer insights are critical not only for marketing, but for business strategy across the organization. Measuring brand health on social has therefore become an increasingly important task for social media marketers—one with implications and opportunities across the marketing organization.

Data 97

Data Sentiment API Analysis 97

Sprout Social

JUNE 7, 2023

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience?

Brands 114

Brands Sentiment How To Analysis 114

Sprout Social

AUGUST 28, 2023

Marketers are using AI in several ways, such as sentiment analysis to understand and respond to customer feedback and crises, competitive analysis to stay ahead of the market and content recommendation engines to improve engagement. Some 44% of business leaders are using sentiment analysis to understand consumer behavior.

Team 88

Team Tools Marketing Hubspot 88

Sprout Social

MAY 3, 2023

A CMO’s charge is to show up as a clear mirror for the organization in terms of where we are succeeding, where we are failing and what our customers want. Here are five ways to build a collaborative, trusting partnership. As long as the trust is built, we can be up front that we don’t know but it’s a bet we stand behind.

ROI 97

ROI Cost B2B Organization 97

Sprout Social

SEPTEMBER 18, 2023

Getting teams to collaborate and find synergies between different channels can save money. For example, when the teams focus on paid campaigns and SEO collaboration, they may discover that the website is already ranking organically for an expensive target keyword and there’s no need to bid for it.

Marketing 132

Marketing How To Sample Samples 132

Keyhole.co

DECEMBER 13, 2023

Multi-platform collaboration: Sprout Social allows you to work in teams across different platforms by using shared content calendars. Manage social advertising: A main reason Hootsuite makes a good alternative to Mention is the ease with which you can manage organic content and paid ads in one place.

HootSuite 52

HootSuite Price Sentiment Social Media Management 52

Oktopost

DECEMBER 21, 2023

Social Media Listening : Monitor social media platforms to gauge customer sentiments, opinions, and discussions related to your brand and industry. Internal Collaboration: Work closely with other departments within the organization, such as sales, customer support, and product development, to gather insights.

Marketing 62

Marketing Survey Skills How To 62

Sprout Social

JANUARY 21, 2021

Because listening data is: Specific and organic (straight from the mouths of your customers and competitors alike). Start with sentiment analysis to assess your current brand health. This is where conducting sentiment analysis comes in handy. And you won’t know until you look at your data. Did they land?

Sentiment 135

Sentiment How To Marketing Analysis 135

Sprout Social

AUGUST 22, 2023

Sophisticated social listening tools, powered by ML and AI technologies like sentiment analysis and NLP, scan millions of data points in customer chatter to understand consumers’ needs, wants and brand experience. Plus, set alerts for spikes in brand mentions and use the insights to guide your online review management strategy.

Analytics 85

Analytics Conversation Brands Sentiment 85

Keyhole.co

JULY 20, 2023

Some alternatives, like Keyhole, have the ability to track real-time mentions of your brand and sentiment analysis. Moreover, Keyhole comes with sentiment analysis and competitor monitoring features. Keyhole makes it easy to stay organized and monitor your presence effectively. So you can track keywords beyond English alphabets.

Industry 52

Industry News Google Brands 52

Social Media Strategies Summit

FEBRUARY 13, 2020

For B2B brands, social media is growing in importance: 66% of B2B marketers report that LinkedIn is effective, 66% say they plan to boost their organic usage of Instagram, and 56% rate YouTube as important to overall brands success ( Articulate ). PRIORITY PLATFORM: Instagram (Paid and Organic) and Instagram Stories.

B2B 150

B2B Social Media Brands Hubspot 150

Hootsuite

SEPTEMBER 28, 2020

As organizations look to rebuild in a post-pandemic world, it’s essential to tap into social media’s growing economic and cultural power. Download the full Social Transformation Report to find out how 2,162 marketers are using social media in their organizations in the wake of COVID-19. Make social listening part of your strategy.

Marketing 144

Marketing Committee Health Care Organization 144

Sprout Social

AUGUST 17, 2022

With a collaborative inbox, you and your team can reply to mentions and call-outs without leaving the platform. The platform also makes it a cinch to label and organize notable customer conversations and competitor activity. Recent features include the ability to also see when a competitor boosts an organic post as an ad.

Campaign 125

Campaign Social Media Tools Hubspot 125

Hootsuite

MAY 1, 2023

Social media managers have a tough gig, often juggling multiple accounts , managing complex campaigns, and collaborating with stakeholders. It also helps to keep your team stay organized and on task. This helps promote collaboration while reducing redundancy and duplication of effort. Try for free for 30 days 4.

Template 134

Template Templates Social Media Tips 134

Sprout Social

FEBRUARY 20, 2020

While your brand’s social media team will most likely drive your organization’s listening efforts in a tool like Sprout Social, building a listening strategy that works org-wide requires collaboration. Improve sentiment around customer service. Did the same sentiment come up often? — G2 (@G2dotcom) February 3, 2020.

Strategy 119

Strategy Sentiment Social Media Management Analysis 119

Oktopost

AUGUST 10, 2023

Jump to Section Get to Know Your Audience Social Listening Sentiment Analysis Community Management Social Analytics Proven Strategies. Sentiment Analysis At the end of the day, your company’s mission is to provide something valuable to your audience. This is a great method to make your social media strategy feel more organic.

Social Media 62

Social Media B2B Sentiment How To 62

agora pulse

NOVEMBER 10, 2020

With Analisa analytics, you can report on campaigns, followers, competitors, influencers, and hashtags to improve your paid and organic efforts. Awario is a web and social monitoring tool that tracks your brand’s reach, gauges the sentiment of your mentions, finds new audiences, and identifies influencers in your niche.

Analytics 179

Analytics Social Media Tools Price 179

Sprout Social

JULY 12, 2022

Responding to a survey conducted by Edelman, 80% of executives said they felt it has never been more important to build resilience in their organizations. As is true in most cases, social media should be used to amplify key information, monitor brand sentiment and increase customer access to the company during times of crisis.

Examples 112

Examples Brands Sentiment Reputation 112

Sprout Social

MAY 24, 2022

Earned media is any external promotion that your brand earns organically. Collaborating with someone who shares your brand values can get your business in front of new eyes through a friendly face. The goal of earned media is to ensure sentiment around your brand is positive. Sentiment data. Owned media examples.

Sentiment 98

Sentiment Metrics Hashtag Review 98

Waxing UnLyrical

MAY 15, 2018

What surprised me was the degree – I could feel the frustration stemming from the sentiment expressed in the open-ended comments.”. Regardless of the organization or industry you serve, corporate communications and PR can be a time-consuming, workday-busting affair with little or no set schedule. Send Help … Please.

Survey 185

Survey Industry Newsletter Press Release 185

Oktopost

JULY 4, 2022

You’ll need a social media management tool that can do everything that Social Studio did, however, why not take the opportunity to re-evaluating all of your organic social media needs? Note: Be sure to look for a social media platform that includes sentiment analysis. Native integration with Salesforce.

B2B 131

B2B Social Media Management Metrics Social Media 131

Sprout Social

DECEMBER 7, 2021

Now, people across organizations are realizing that the role isn’t just drafting and scheduling—it’s creating internet culture. This has given many the leverage needed to break out of marketing silos and join conversations throughout their greater organizations. One-person social teams will become a thing of the past.

Social Media 145

Social Media Marketing Social Media Management Trends 145

Keyhole.co

MAY 3, 2023

Identify Brand Advocates & Influencers When identifying possible influencers for your brand, your best bet is to choose people who most organically mesh with your product or service. Sentiment Analysis Beyond pure quantity, it’s important to know how people feel about a topic.

Hashtag 52

Hashtag Social Media Sentiment How To 52

Oktopost

JULY 22, 2021

With Social CRM, businesses get more detailed insights into customer sentiments and behavior. When customers bring up complaints or inquiries, Social CRMs can empower any team within the organization to respond in real-time on the customer’s preferred platform. Source: Cloudave ). How Does Social CRM Differ from Traditional CRM?

Social CRM 96

Social CRM B2B How To Patterns 96

Sprout Social

NOVEMBER 3, 2022

It’s an extension of our world with opportunities for communication, discovery, collaboration and connection. If you work in research and development, you can gauge sentiment on your existing products–or products your customers wish existed–within minutes. Social is more than just posts, likes and comments.

Marketing 113

Marketing Team Social Media Skills 113

Sprout Social

MARCH 7, 2022

If you’re only conducting biannual brand perception surveys, you could be missing meaningful shifts in audience sentiment. Most notably, ongoing sentiment tracking. Sprout’s social media sentiment analysis tool monitors the positive, negative and neutral mentions of your brand within a particular time period.

Survey 93

Survey Brands Sentiment Template 93

Oktopost

DECEMBER 5, 2022

Only some links must be manually created by reaching out to bloggers and editors to collaborate on content. Some of the best links are earned organically. There’s a correlation between the number of Facebook shares of a piece of content and the backlinks it receives organically. Improve ranking on Google with local SEO.

SEO 115

SEO Social Media Reputation Real Estate 115

Unmetric

AUGUST 28, 2019

Social media monitoring is the process of gathering information on your brand’s mentions, share of voice, sentiment, and more. On the other hand, social media listening is the process of analyzing the gathered information, looking for hidden patterns in the sentiment, comments, and so on. Pricing: Starting from $29 per month.

Social Media 101

Social Media Tools Sysomos Sentiment 101