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10 Best in Class Brands on LinkedIn

Social Media Strategies Summit

As a result, LinkedIn has become the go-to social media site for amplifying employee voices, developing thought leadership, sharing behind-the-scenes stories and starting conversations. To help you get the creative juices flowing, we’ve developed a list of best in class examples from 10 enterprise brands. #1

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6 Things to Know About Building Your Brand Voice as a Government Agency

Social Media Strategies Summit

To understand the scale of this impact, check out research from Sprout Social into what makes a brand’s social accounts “best in class”: Image source: Sprout Social. Jennifer Davies explains that the City of Las Vegas’ brand voice is mainly about building a feeling of community. Now, you want to get that two-way communication going.

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Using Social Media in Education: 8 Can’t-Miss Tips

Hootsuite

Users share complex ideas and the Reddit community breaks them down. In the example below, a “full class of 11th graders” got a simplified lesson in biology. It can also help promote your class, your institution, and yourself. Improve community engagement. Build a community. Source: Reddit.

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4 Steps to Crank Up Your Facebook Ad Creative

Jon Loomer

There have been plenty of conversations recently related to the topic of ad creative and how it’s THE most critical differentiator for Facebook/Instagram account performance. We’ll be covering these questions and much more in our upcoming course: Ad Creative Mastery. Join our upcoming course!]. Questions abound!

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Lawyers, In Addition To Being Smart, You Need These 4 Characteristics

Myrland Marketing

Many of you were recruited from law school because of your grades, because of where you ranked in your class, and because you demonstrated your knowledge and demonstrated that you were smart and would be an asset to have in a firm. I have the good fortune to work with many very smart lawyers. Well, sometimes being smart is just not enough.

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10 Black Leaders You Should Follow on Social Media

Likeable

In several months, her social media community raised a quarter of a million dollars—and The Loveland Foundation was born. I am changing the things I cannot accept.” • I’ll be giving a Public Address on Revolution this upcoming Saturday evening. I’m looking forward to being in conversation and community with you all.

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How to create, manage and report on social media campaigns in Sprout

Sprout Social

Managing your community and monitoring social for all campaign mentions and engagement opportunities. In addition to message tagging, Sprout users can add URL tracking to links to easily identify social referral traffic and conversions from social campaign posts in Google Analytics. Soliciting and curating user-generated content.