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Sprout Social named leader in G2’s 2022 Summer Reports across six award categories

Sprout Social

Sprout Social , an industry-leading provider of cloud-based social media management software, has been recognized by G2 ’s 2022 Summer Reports as a leader across six award categories: Social Media Monitoring, Social Media Management, Social Media Suites, Social Media Analytics, Social Customer Service and Hashtag Monitoring.

Report 98
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Ignite Social Media Selected as Shorty Awards Finalist in Two Categories

Ignite Social Media

We are excited to announce that we have been selected as Shorty Awards Finalist in two categories: Retail & E-Commerce and Large Media Buying Strategy. We partnered with our client, Altar’d State, for the Retail & E-commerce category. 88% year-over-year increase in last-touch sales attribution from social media.

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Clearing Clouds of Confusion – the 5 Categories of Social Media Software

Convince & Convert

The social media software industry offers some amazing functionality, but it suffers mightily from murky messaging and customer confusion. There are five specific categories of social media software, and lumping them all under “social media management” does us all a disservice.

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Special Ad Categories: A Guide for Meta Ads

Jon Loomer

Meta first announced Special Ad Categories in 2019. When you create a campaign, you are required to specify if you are running an ad to promote a Special Ad Category. Categories include: Credit Employment Housing Social Issues, Elections, or Politics Most ads will not qualify. This protects both you and Meta.

Insurance 136
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Special Ad Audiences Going Away for Facebook Targeting

Jon Loomer

If you run Facebook ads under a Special Ad Category, you should know that Facebook Special Ad Audiences are going away. Special Ad Audiences are only relevant to those running ads promoting a Special Ad Category. Special Ad Categories are sensitive topics that require adjusted rules. Let’s go… What Are They?

API 214
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Nine Benefits of Using Social Proof in Marketing

Webbiquity SMM

Social proof is a powerful tool for marketers who know how to use it effectively. This psychological phenomenon has further expanded thanks to the growth of social media. With social proof, prospective customers get an in-depth look at a product or service without wading through direct marketing or sales-focused copy.

comScore 299
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Chinatown Market And WeBuyGold Are Designing A New Category Of Social Commerce

Forbes Social Media

I spoke with Dan Altmann and Mike Cherman about the vision behind their partnership, building reactionary enterprises and their plans to rewrite the rules of social commerce.