Sprout Social

OCTOBER 10, 2023

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States.

Examples 127

Examples Influencer Campaign Marketing 127

Hootsuite

JANUARY 18, 2024

It’s time to take your first steps into social media marketing. billion people are social media users. Worldwide, social users spend almost two and a half hours on social platforms each day. Find more eye-popping stats about social media here !) Your mind is ready. Your body is ready.

Social Media 121

Social Media Tips HootSuite Marketing 121

Ignite Social Media

APRIL 23, 2020

The presidential election in November will impact traditional and digital media buying even if you’re not running political ads this year. million, nearly triple the last presidential election , political ads may impact paid campaigns on social (source: eMarketer, January 2020). With an expected U.S. digital ad spend of $951.8

Campaign 101

Campaign CPA CPM Cost 101

Ignite Social Media

MARCH 11, 2019

In this day and age, advertising on social media is practically a must if you want your target audience to see your brand message. However, it’s critical for marketers to explore new social media advertising opportunities to reach new audiences and diversify their paid media mix.

Advertising 112

Advertising Social Media Real Estate Facebook 112

Ignite Social Media

MARCH 16, 2021

As one of the world’s top 5 most popular social networks, Twitter has long been an important platform for brands to include in their marketing plans. Almost since the beginning of the social network’s life, Twitter competitor Facebook has allowed for what they call Groups. In 24 hours, they are erased from the site.

Features 171

Features Twitter Strategy Newsletter 171

Hootsuite

NOVEMBER 10, 2021

Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. Here, you can add a profile picture and bio, plus links to other social accounts. Now, pick the category that best describes your brand and tap Next. How to use TikTok for business.

How To 143

How To Hashtag Trends Analytics 143

Ignite Social Media

APRIL 2, 2019

We are excited to announce that we have been selected as Shorty Awards Finalist in two categories: Retail & E-Commerce and Large Media Buying Strategy. We partnered with our client, Altar’d State, for the Retail & E-commerce category. 88% year-over-year increase in last-touch sales attribution from social media.

Social Media 129

Social Media Case Study Retail Study 129

Sprout Social

NOVEMBER 29, 2021

Social commerce , on the other hand, is the next frontier. We surveyed 1,000 US consumers to better understand what’s driving perceptions and behaviors around social commerce (i.e., According to our data, 65% of participants have already made purchases directly through social media. did TikTok really make me buy it?).

Buy 143

Buy Brands Survey Apparel 143

Sprout Social

OCTOBER 31, 2023

Building brand reputation and loyalty is the top business priority for leaders in the current economic climate, according to the 2023 State of Social Media report. Even though the majority of marketers say influencer marketing is vital to their social strategy, only 34% have a dedicated budget for influencer marketing.

ROI 107

ROI Influencer Marketing Survey 107

agora pulse

NOVEMBER 5, 2020

Partnering with social media influencers can help you grow your brand and build a community of engaged fans. Let’s look at effective ways to connect with Instagram influencers and strategies for forging successful partnerships on social media. Use social listening to find Instagram influencers.

Influencer 142

Influencer Instagram Brands How To 142

Hootsuite

MARCH 8, 2022

This post covers everything you need to know about Pinterest shopping, including the free and paid tools you should be using in 2022. Social commerce is exploding. In 2020, shoppers spent $560 billion USD directly on social media platforms. 48% of Americans purchased something on a social network in 2021.

Features 114

Features Price Buy Campaign 114

Ignite Social Media

JULY 27, 2020

Most social platforms offer a snippet of code advertisers can place on their websites that offer benefits such as enhanced targeting, tracking, and insights. Now without further ado, the LinkedIn Insight Tag ultimately provides several benefits to advertisers. And it’s uniquely business. Deep, Relevant B2B Audience Insights.

LinkedIn 177

LinkedIn Advertising URL Campaign 177

Ignite Social Media

JULY 27, 2017

Leveraging social media is often presented as a way to increase brand awareness and engagement for free. Marketers seeking strong results understand the importance of paid media. Social media allows you to have an immense reach at a low cost.

How To 100

How To Sports Fashion Instagram 100

Sprout Social

APRIL 25, 2023

Just because emerging platforms are coming onto the scene doesn’t mean you should count Facebook out of your social media strategy. billion active users , Facebook is still the third most visited website in the world and boasts a long-time reign as the most used social media platform.

Facebook 115

Facebook How To Aggregator Metrics 115

Pixlee

MAY 21, 2020

2020 has presented some unique changes to the way brands engage both organically and through paid social. And while many budgets have been shifted online, paid social has remained an interesting indicator of the state of marketing. Social Ad Spending is Increasing Overall – but has Taken a Hit.

Sentiment 95

Sentiment B2B HootSuite Retail 95

Buffer Social

AUGUST 16, 2023

Check out our Transparent Pricing Dashboard How our finances have evolved while staying true to our mission Looking at our finances over the last nine years, you’ll notice fluctuations within the different categories. Several categories of expenses help support Buffer’s overall operations.

Price 70

Price Buy Insurance Cost 70

Hootsuite

FEBRUARY 16, 2022

This monetization tool brings brands and social media creators together to create and share branded content that builds trust and expands reach. Bonus: Get the influencer marketing strategy template to easily plan your next campaign and choose the best social media influencer to work with. Get the free template now!

Brands 95

Brands HootSuite Project Metrics 95

Ignite Social Media

APRIL 17, 2020

As politicians, health experts and business leaders begin to debate how and when to loosen social distancing restrictions, our social media agency has begun to discuss how social media usage and, therefore, social media marketing is likely to look post-COVID-19 when our collective national lockdowns lift.

Social Media 106

Social Media Marketing Retail Energy 106

Sprout Social

JULY 25, 2023

Brands need the context social media metrics provide to meet today’s dynamic consumer space and take their business to the next level. That’s why leaders from more than 700 companies surveyed in the 2023 State of Social Media Report revealed that 85% of their business decisions were strongly informed by social data and insights.

Analytics 140

Analytics Report Social Media Google 140

Hootsuite

MAY 3, 2021

If you’re sending any traffic at all to your web properties from your social accounts, UTM codes should be a critical part of your marketing toolkit. UTM tags provide three key benefits: They help you track the value of social marketing programs and campaigns and measure ROI. Use this UTM tag to track paid keywords or key phrases.

Sample Code 145

Sample Code Social Media HootSuite URL 145

Hootsuite

APRIL 20, 2020

Bonus: Get the step-by-step social media strategy guide with pro tips on how to grow your social media presence. But the strength of the Nextdoor social network relies on the power of proximity. Select a business category. Think spot is similar to the bio or about me section on other social networks.

How To 145

How To Metrics Reputation HootSuite 145

Hootsuite

MAY 2, 2023

Enter your name and choose a category Next, you’ll be required to enter your Page name and Category. Next, select the Category your Page falls under. Hootsuite Composer allows you to create and schedule posts for Facebook, Instagram, Twitter, and other social media sites.

Real Estate 102

Real Estate Facebook HootSuite How To 102

SocMed Sean

JANUARY 27, 2022

Using your blog to earn money through advertising revenue is where advertisers pay you to place ads on your blog site. Instead, you can manage it through an ad partner like Google AdSense or Media Vine. The downside is that the commissions paid by big company affiliate programs can be relatively small. Affiliate sales.

Blogger 130

Blogger Adsense Insurance SEO 130

Hootsuite

NOVEMBER 14, 2023

If your video has a million views but no advertising on it, you won’t be making any money. YouTube makes money off the advertising space, so they will pay based on how much exposure your video generates for that advertising space. Make sense? How do you become eligible for ad revenue on YouTube? Available ad formats.

YouTube 94

YouTube CPM Module Adsense 94

Sprout Social

JULY 15, 2020

Besides those marketing tactics, you could also invest in paid advertising on TikTok to further boost your brand’s impact on the app’s audience. With the app’s immense popularity, TikTok ads could be a great addition to your social media advertising strategy. 4 examples of TikTok advertising done right.

Advertising 140

Advertising How To Campaign Hashtag 140

SocMed Sean

AUGUST 23, 2019

They see ads for eCourses, hear about them from friends or family, see them in emails and maybe even on social media sites like Facebook or Pinterest. Informational queries: When the user is looking to learn about certain topics or categories, like how does the internet work? This means typing in “Facebook” or “ESPN”.

Course 178

Course SEO Engineering URL 178

Pixlee

AUGUST 10, 2020

Even if you’re a little late to the social media party and just learning how to use TikTok for marketing, understanding this channel isn’t difficult. . Your customers are likely already using TikTok and other social apps to create content that features your brand. TikTok Marketing (paid): Brand Takeover vs. Native Ads.

Video 98

Video Marketing UGC Hashtag 98

Ignite Social Media

APRIL 2, 2020

TikTok is a bite-sized social video platform that allows users to create, share, and edit videos with built-in tools the make it easy for anyone to add music, implement special effects, and join in on the latest trends. As of May 2019, eMarketer found that only 4% of US social media marketers are currently involved with the platform.

Marketing 217

Marketing Authentication Trends Feed 217

Hootsuite

MAY 16, 2022

The biggest thing you can do to lower your Facebook advertising cost is within your control: Measuring your performance and tweaking your campaigns with data-driven decisions. Bonus: Get the Facebook advertising cheat sheet for 2022. Some industries are more competitive than others for ad space, which affects the cost of advertising.

Cost 94

Cost CPC Facebook HootSuite 94

Sprout Social

SEPTEMBER 30, 2020

A lot of social marketers ask, does our brand really need to be on LinkedIn? Your LinkedIn social media strategy will be a bit different than your strategies for other platforms. However, the key to getting the most from LinkedIn is marrying your organic and paid strategies. Boost organic reach and engagement via paid.

Organization 104

Organization LinkedIn Strategy Social Media 104

agora pulse

OCTOBER 8, 2020

Social proof. Yes, using Instagram to help your customers remember who you are as a social media agency and why they love you (and your clients) is a critical part of your Instagram marketing. Another alternative is to use a paid service like Soldsie or CommentSold. Use social proof whenever possible. Overt sales.

Instagram 179

Instagram How To Hashtag Guidelines 179

Keyhole.co

MARCH 9, 2023

There are tons of social listening tools out there and it’s hard to choose the one that’s right for your company. If you’re looking for a social media listening tool in particular—one that can track what people are saying about your brand—then you’ve come to the right place. And as a bonus, it’s extremely user-friendly.”

Tools 84

Tools Sentiment Hubspot Price 84

Social Media Strategies Summit

SEPTEMBER 21, 2020

Brendan Gahan is Partner & Chief Social Officer at independent creative agency Mekanism, leading the agency’s social division. Gahan has been at the forefront of the social & influencer marketing space since 2006, creating disruptive campaigns for brands such as Mountain Dew, Unilever, MillerCoors, and The Olympics.

Influencer 131

Influencer Newsletter Upcoming Campaign 131

Postcron

NOVEMBER 21, 2019

Instagram has the highest engagement rates of any social media network. In other words, your audience doesn’t just see your ads, they interact with them and are more likely to remember them than on any other social media channel. Even then, Instagram still has higher engagement rates than all other social media networks.

Instagram 130

Instagram Social Media Tools Metrics 130

Convince & Convert

JULY 17, 2017

Our just-released 2017 State of Social Marketing Report shares survey results from 2,738 social media marketing professionals from 111 countries. Here are the three biggest challenges social marketers are facing right now, according to social marketers themselves. Tying Social to Business Goals.

Marketing 158

Marketing Software ROI Comparison 158

agora pulse

APRIL 1, 2020

Need a new job in social media? If you are a social media manager who has just lost her job, I’d like to help you get back on your tweeting feet. Start by saying this to yourself: Even in turbulent times, social media jobs are out there. Where to Immediately Look for Social Media Jobs.

Social Media 129

Social Media Social Media Management How To Course 129

Webbiquity SMM

OCTOBER 6, 2015

digital advertising revenues rose 16% last year, and the trend indicates another double-digit percentage rise this year as well. Marketers last year spent $19 billion on search advertising, $7 billion on social media ads, and almost $4 billion on display (primarily banner ads). According to recent research , U.S.

Advertising 100

Advertising Price Research Software 100