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The Sales AI Takeover: 5 Use Cases To Test Today

Convince & Convert

As we watch AI eat the world, as a business it’s easy to get overwhelmed and feel stuck about which opportunities you should integrate first. AI has become a key ingredient to the modern sales strategy. AI has become a key ingredient to the modern sales strategy. This is not a call to hand everything over to the algorithms.

Hubspot 129
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Why AI Will NOT Take All Our Jobs

The Realtime Report

Why AI Will NOT Take All Our Jobs. AI is a type of technology automation. The question for this article is whether AI automation will be the first technology to result in a net loss of jobs that is bigger than the decline in the number of workers. AI Will Create Some Jobs. Investment in AI startups increased from $1.3

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How AI insights improve decision making

Sprout Social

Sprout’s 2023 State of Social Media report confirms these advantages, with 9 out of 10 business leaders acknowledging the indispensable role of AI in enhancing market competitiveness, understanding customer preferences and driving innovation. What are AI insights?

Sentiment 112
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Meta’s Removal of Detailed Targeting is a Reminder of What’s to Come

Jon Loomer

Meta developed new rules for special ad categories that were aimed at preventing discrimination in the areas of employment, credit, and real estate. Meta took an interest in machine learning, AI, and modeling to help repair lost data and fill in the gaps. In some cases, it’s an option that you can turn off.

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A marketer’s guide to natural language processing (NLP)

Sprout Social

Natural language processing (NLP) is an artificial intelligence (AI) technique that helps a computer understand and interpret naturally evolved languages (no, Klingon doesn’t count) as opposed to artificial computer languages like Java or Python. What are the types of NLP categories? What is natural language processing?

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What is Advantage+ Audience?

Jon Loomer

You won’t see this for: – Special Ad Categories – Advantage+ Shopping Campaigns – Advantage+ App Campaigns If you don’t make any adjustments, Meta will find your audience based on pixel and conversion history and ad engagement. Do you have Advantage+ Audience ? It’s super interesting, and there’s lots to talk about.

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How Advantage+ Audience Works

Jon Loomer

Meta first introduced Advantage+ Audience when it announced AI-powered ad tools in May of 2023. You have access to Advantage+ Audience if you see this in the ad set… Advantage+ Audience is a targeting setting that allows Meta to use AI to determine the audience that will see your ads. That inability to go as broad limits the AI.

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