Convince & Convert

NOVEMBER 8, 2013

Paul Haskell , Social Media and Content Marketer at Omaha Steaks , joins the Social Pros Podcast this week to discuss curation versus creation on different platforms, success in visually focused social media platforms, and the culture at a family-owned company. The Art of Curation. Paul Haskell, Omaha Steaks @phaskell.

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Curation Web 2.0 Case Study Social Media 139

Webbiquity SMM

DECEMBER 10, 2013

Content marketing has become ubiquitous, with 93% of B2B marketers now using it. And it continues to expand: 82% of marketers plan to increase their budgets for content marketing in 2014. In addition, nearly half of marketers say they are unable to measure the value of their content marketing efforts. Image Credit: Robert Rose.

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Statistics B2B Content Marketing 207

Webbiquity SMM

DECEMBER 16, 2013

Content marketing is more than just text of course, and infographics have become one of the most popular non-text formats. How do infographics fit with other content marketing tactics? How do infographics fit with other content marketing tactics? Infographics About Content Marketing.

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Content Marketing B2B Journal 201

Sprout Social

MARCH 19, 2020

Social media is just one of the strategic communication channels that afford agencies the ability to publish content, build relationships and have meaningful engagement with prospective clients, their communities. Maybe yours is design, maybe it’s content creation, digital advertising or social media management.

Social Media 109

Social Media Strategy Case Study RFP 109

Dave Fleet

FEBRUARY 2, 2011

See what they post; see who they engage. Generate ideas – Whether it’s through case studies other people post, ideas sparked from conversations or reactions to your posts, let your connections help you to generate new ideas. Re-purpose content – Have something interesting on one of your other online properties?

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Twitter How To Reputation Curation 419

Talkwalker SM

SEPTEMBER 6, 2016

The “coffee community” on social is vibrant and engaged with great potential for brands – the challenge was to tap into the tastes and preferences of this group to understand how to present their new brand identity. Facebook and Instagram engagement quadrupled. Leveraging User-generated Content.

Engagement 60

Engagement Case Study UGC Analysis 60

Ignite Social Media

OCTOBER 6, 2022

Khoros takes pride in focusing on its digital-first approach toward customer engagement, and the product seems very comparable to other social media management tools. Unfortunately, they did not have any social media management case studies available, which is what we would have liked to see from some of these notable brands. .

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Social Media Management Review Social Media Tools 122

Social Media Strategies Summit

DECEMBER 7, 2023

Dr. Phillips recommends focusing on four key areas: Admissions: “They need great messaging, they need great email content, they need great pictures and video. That could involve building a content team comprising people from admissions, advancement, athletics, and some of your academic units. Guess what we have?

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Social Media Management Social Media Education Collaboration 147

Buffer Social

JULY 5, 2023

My content and keyword research was limited to what I saw on search engine results pages (SERPs) for a long time, especially at the beginning of my content writing journey. For instance, I would look at the content ranking for a specific keyword and try to emulate it in my content.

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Research Google Newsletter Curation 77

Convince & Convert

JUNE 19, 2014

With global attention and excitement around The FIFA World Cup, Google is leveraging real-time search data to curate sharable facts and visuals to help fuel online conversations around the matches. Under each visual, users have the option of sharing the content across Facebook, Twitter, and Google+.

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Trends Google Data Curation 149

Oktopost

JUNE 14, 2021

It’s geared towards increasing brand familiarity and brand storytelling , curating brand introductions to new potential customers, as well as highlighting why your service or product is essential and unique. . This includes looking for keywords to target when publishing content and monitoring the conversation on social media.

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Comparison SEO Curation Domain Name 145

Writtent Blog

FEBRUARY 12, 2014

Content marketing moves incredibly fast. We’ve curated 59 of the most powerful content marketing stats from the latest, high-quality research reports. Topics covered range from content marketing usage to consumer preferences, and far beyond. 93% of B2B marketers use content marketing, a 2% increase over 2012.

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Content B2B Hubspot Marketing 110

Social Media Strategies Summit

FEBRUARY 27, 2020

1 Ephemeral content disrupts social video. At the same time, social media users have begun to shun overly curated and filtered views of life in favor of more authentic, in-the-moment content, often in the form of quick and easily digestible video clips. Source: TikTok. Platforms to watch: Instagram Stories, TikTok.

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Trends Social Media Instagram Platform 182

Writtent Blog

APRIL 5, 2013

Content curation is a lot about being useful and serving as an inspiration to you all! Transform Your Team into Epic Content Creators: 6 Steps. You might have heard a lot about the need to involve your employees in content creation but most likely you still feel puzzled. Stuck on content creation?

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News Team Content Marketing 80

ProBlogger

SEPTEMBER 17, 2014

Facebook seems to like what we do, as they seem to reward links to useful content. they link out to other sites regularly – while at dPS we only really publish links to our own site, these other bloggers see increased reach and engagement with mixing up where they link to other people’s sites.

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Case Study Study Facebook Conference 53

Ignite Social Media

OCTOBER 6, 2022

Khoros takes pride in focusing on its digital-first approach toward customer engagement, and the product seems very comparable to other social media management tools. Unfortunately, they did not have any social media management case studies available, which is what we would have liked to see from some of these notable brands. .

Social Media Management 78

Social Media Management Review Social Media Tools 78

Writtent Blog

MAY 12, 2014

We’ve curated some impressive stats, facts, and case studies that demonstrate just why this method has a place in your content strategy. The ability to tune out content is something of a defense mechanism in today’s world. Case Study: Telling Tales for Brand Awareness and Sales. . Image source.

Data 109

Data Case Study Study Delicious 109

ProBlogger

SEPTEMBER 11, 2012

Within a week, we had launched, and Darren explained his take on the process in this case study. In this case study, I’ll be talking about how we went against common advice for bloggers when it comes to setting up a Pinterest account. I then set about finding content for those boards. How we did this.

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Case Study Study Strategy Blogger 43

Convince & Convert

APRIL 10, 2014

The campaign is housed on a dedicated microsite , with content being shared across H&R Block’s social media channels, such as Facebook , Twitter and YouTube. Centered around the theme of the Hipster Tax Crisis, H&R Block curated a series of “Hipster Tax Facts” from campaign spokesperson Kenny Mayne. Social Media Case Studies'

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Case Study Campaign Cause marketing YouTube 160

Proactive Report

NOVEMBER 21, 2023

Whether through podcasts, live streams, or curated social media feeds, the options are vast—and so are the considerations when evaluating their credibility. While this customization enhances user engagement and satisfaction, it also raises questions about the potential for algorithmic bias and the erosion of serendipitous discovery.

News 52

News Platform Flipboard Journal 52

Buffer Social

JANUARY 10, 2022

In my experience, posts inspired by real-life questions and pain points get the most comments, engagement, and shares. Figure out what sets you apart, then make sure that the content you share honors your overall brand and your unique perspective. You can still build thought leadership, as a curator. They invite us to weigh in.

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LinkedIn How To Authentication Curation 86

Buffer Social

JULY 17, 2023

💡 Schedule your YouTube Shorts in Buffer → YouTubers can monetize their content in several ways, from brand sponsorships to selling merchandise. This can be a struggle, especially for creators who want to pursue content full-time but don’t want to give up their style.

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YouTube Affiliate marketing How To Template 72

Writtent Blog

JUNE 5, 2013

Building a small business content marketing strategy is hard work, but it’s probably about to get much harder. Many subject matter experts believe that our current state of content overload is just the calm before the storm. Don’t Be Like Your Competition. Image Credit: Climation/Kuno Creative. With a sports theme, of course.

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Small Business B2B Strategy Content 100

Convince & Convert

MAY 1, 2014

The company regularly features fan photos and curates content across its social media sties related to the lifestyle and personality of its community. Videos serve as engaging Q&A story vignettes. The content is fan centric vs. sales centric. MINI is maximizing audience reach with cross-platform content distribution.

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Campaign Features Video Case Study 142

Later

SEPTEMBER 12, 2019

User-generated content (UGC) is a killer asset for brands and businesses looking to grow online. . UGC is an affordable way to share high-quality content that generates sales for your brand — it’s the social media equivalent of a word-of-mouth recommendation! . 7 Best Practices for Marketing with User-Generated Content.

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UGC Content Instagram Hashtag 60

Convince & Convert

FEBRUARY 1, 2016

However, the standout feature of Gen Z is that they get the majority of their content online. Banner ads, SEO, sponsored ads, influencer marketing, and content marketing—they’ve seen it. Here are four tried-and-true ways your brand can organically use content to reach the expanding cohort of post-millennials. Journey Mapping.

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Content Tips Analysis Curation 60

Pam Moore

MARCH 19, 2020

Explore how video, podcasting, interactive content and emerging technologies can help you achieve your goals. 76% of people say they are more likely to trust content shared by “normal” people than content shared by brands. Brands will continue to turn up the volume, engagement and results with influencer marketing.

Trends 78

Trends Video Marketing Influencer 78

Unmetric

AUGUST 19, 2019

Insights on your brand’s performance on social will help understand your audience better, create more robust content, and make informed business decisions. We’ve curated a list of some of the best social media monitoring tools in the market to help you fine-tune your marketing strategy and perform better on social.

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Social Media Tools Price Hashtag 91

Keyhole.co

OCTOBER 16, 2023

In short, there is ample opportunity for anyone looking to engage the crossroads of social media and marketing. Coca-Cola’s marketing strategy is a masterclass in timeless appeal, effortlessly bridging generations with lively content and simple messaging. The question is, where to start? What is a social media marketing agency?

Social Media 52

Social Media Marketing How To Cost 52

Buffer Social

MARCH 5, 2021

The best marketers today are building loyal fans by engaging with their audience in the comments and in messages. Both assist in my process for developing strategies that appeal to consumers, content creation, and building authentic connections with our audience. Why does customer experience on social media matter?

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Company Social Media Instagram Social Media Management 89

Keyhole.co

JUNE 27, 2023

It will highlight its importance for companies and creators and its many advantages in: Analytics Content optimization Growth tactics Let’s explore the Instagram Professional Dashboard’s potential! The dashboard can help businesses, public figures, people who make content, and people with much influence.

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Instagram Analytics Hashtag Metrics 52

Hootsuite

MAY 11, 2023

Are you struggling to come up with new, engaging, and creative YouTube video ideas? Being a content creator has a lot of perks, but it can be hard to come up with new ideas on a regular basis. Especially ones that your audience will love and engage with. A DIY project tutorial DIY content is all the rage on YouTube.

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YouTube Video Film Sports 103

Socialmedia.biz

SEPTEMBER 12, 2016

Engagement on Instagram is astounding, making it a visual marketer’s dream. In addition, innovative third-party tools have developed solutions that leverage Instagram’s advertising API to allow people to create engaging promoted posts that convert more effectively than conventional ads. Leverage UGC as Ad Content. Contact Us.

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Instagram Tips UGC Case Study 60

Twist Image

APRIL 23, 2013

It becomes a strange form of content churning as they continually post content to get as many of these likes per post as possible. The lesson is obvious, hitting a like button does not have the same impact and engagement as when a consumer proactively shares the content. It''s not just Facebook.

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Social Media Tumblr Social Graph Apple 108

ProBlogger

MARCH 14, 2016

There is an incredible opportunity for bloggers that will help improve the quality of their content, serve their readers better, and potentially help their blog rank higher in search engines – and not everybody is making use of it! Making your content more appealing to different learning styles and personalities.

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Embedding Content How To Case Study 34

Convince & Convert

MAY 10, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. News needs fact-checkers and curators.

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Activities Social Media Mobile Geotagging 141

Buffer Social

JULY 26, 2018

Scaling trust and engagement through social media. So, how do you scale such personal service and engagement (like a bush dance)? To find out, we asked Kate about the role social media plays in their marketing strategy: Social media serves the dual purposes of creating social proof and ongoing engagement with our audience.

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Social Media Case Study Small Business Team 59