Akamai Marketing

JANUARY 1, 2015

Case Study #2: Community Driven Product Launch. Listen: The City of Honolulu wanted to encourage adoption of the app and at the same time increase citizen engagement and conversation. 92 unique individuals created content on Twitter. Background: . Results: 958,399 Social Impressions. 425 Tweets. Sell-out event.

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Case Study Study Storify Products 100

SocialFish

MARCH 30, 2011

This post is part of our regular series of Open Community case studies, in which intrepid association blogger and freelance writer Deirdre Reid will be digging into associations (and other kinds of organizations when relevant) who are living and breathing their open communities in the ways we describe in the book. But a few haven’t.

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Case Study Library Communities Study 213

Ignite Social Media

APRIL 20, 2018

I’m going to highlight an aspect of this struggle from a user perspective as well as a personal case study on how I’ve been attempting to increase reach by beating the algorithm with an organic page I manage outside of my role here at Ignite Social Media. How to See More of the Content You Really Want.

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Case Study Study Communities Organization 79

Oktopost

DECEMBER 19, 2023

Oktopost’s X (Twitter) Threads enables you to seamlessly weave together a sequence of X Posts right from our Post Console, as well as schedule your Threads across the Publishing calendar, and measure their impact on your overall social engagement goals. How does X (Twitter) Threads work? How do you measure X (Twitter) Threads performance?

Engagement 71

Engagement Case Study Overview B2B 71

Devumi

NOVEMBER 29, 2017

See how the brand cultivated that image and created an engaged online fandom in this social media case study. The post Social Media Case Study: Taco Bell’s Flavorful Social Media appeared first on Devumi. Some of that popularity comes in part due to their lovable presence on social media.

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Case Study Study Social Media Engagement 60

Convince & Convert

NOVEMBER 15, 2011

” As Tom Webster eloquently put it in his recent Blogworld keynote , when research wears the cloak of content marketing, it’s a recipe for the incurious to pull a fast one on the masses, disguising pointless data as gospel. But in almost every case, you’re bringing a knife to a gunfight. Point Less. Of course not.

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Case Study Study Social Media Repository 141

Writtent Blog

DECEMBER 26, 2023

It’s no coincidence that the entrepreneurship and content marketing trends went up around the same time. All businesses can use content marketing, but startups need it the most. The only problem is, content marketing is a unique ballgame, especially for startups and small businesses. Doing that can actually hurt you.

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Startup Content Marketing ROI 97

SocialFish

MARCH 30, 2011

This post is part of our regular series of Open Community case studies, in which intrepid association blogger and freelance writer Deirdre Reid will be digging into associations (and other kinds of organizations when relevant) who are living and breathing their open communities in the ways we describe in the book. But a few haven’t.

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Case Study Communities Study Committee 168

Waxing UnLyrical

SEPTEMBER 12, 2019

Content marketing is all the rage, and for good reason: it works. With 70% of internet users saying they’d prefer to learn through content rather than ads , content marketing makes perfect sense. Still, there’s a lot more that goes into content marketing than simply writing a blog about a new product.

Content 150

Content Marketing Case Study Study 150

Sprout Social

SEPTEMBER 14, 2023

This can be done through re-sharing customer content, responding to reviews and going above and beyond with your social responses. And that makes social the perfect outlet to grow your customer marketing strategy through three of the big social media “C’s”: content, conversation and creators.

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Strategy Brands Content UGC 118

Writtent Blog

DECEMBER 21, 2023

Building a small business content strategy is hard work, but it’s probably about to get much harder. Many subject matter experts believe that our current state of content overload is just the calm before the storm. HubSpot is among the best at making B2B content marketing people love, and the phrase has even become their tagline.

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B2B Strategy Tips Content 93

Akamai Marketing

JANUARY 1, 2015

Case Study #4: Neighborhood Shopping Center. All content was custom developed to resonate with the target audience from a motivational and interest perspective. We also learned that the stores would not provide content, so we shared what we could and supported the stores through offering to create content for them.

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Case Study Retail Study Eventful 100

agora pulse

SEPTEMBER 30, 2020

But seasoned social media managers know how to stand out with different types of content. Table of Contents. The first step is creating an effective Twitter posting and content-sharing strategy. Create In-Depth Content Using Twitter Threads. Has your social media agency avoided Twitter? After all, it can be chaotic.

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Social Media Management Social Media Tips Content 187

Webbiquity SMM

NOVEMBER 8, 2022

Case Studies : These are the B2B equivalent of product reviews. Through produced by companies, case studies are built on verifiable customer experiences and direct quotes from business buyers. User Generated Content: UGC is one of the most sustainable and cost-effective ways to market products.

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comScore Marketing Case Study Review 299

Koka Sexton

FEBRUARY 16, 2023

But what goes into creating an engaging email nurturing campaign? Create a schedule: Determine how often you will send emails and what type of content you will include. Monthly educational content? Personalize the content: No one likes to receive generic, impersonal messages. Will you send weekly newsletters?

Campaign 78

Campaign Engagement Case Study Newsletter 78

Convince & Convert

DECEMBER 5, 2013

Movember may now be but a fond memory, but Mo’vangelists and content enthusiasts alike have a lot to learn from how the movement was driven online and through social media. The content on Buzzfeed alone was pretty amazing. With so much user-generated content throughout the month, Movember U.S. Movember Introduces The Moscars.

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Case Study Study Sysomos Crowdsourcing 139

Sprout Social

OCTOBER 11, 2022

Looking forward, building a sophisticated program requires strategic content planning and cross-functional collaboration. In this article, we offer prescriptive recommendations for how you can curate a pipeline of content and ensure the long-term success of your advocacy efforts in 2023—and beyond. Case studies.

Strategy 129

Strategy Content Curation Press Release 129

agora pulse

JUNE 9, 2020

Pinterest for Content Marketing. As a content marketer, I’m excited by Pinterest right now. Pinterest is supporting longer-form content, its pins are evergreen, and a ton of cool content tools are there, too. Content creators must write SEO optimized captions, including searchable keywords. Case Study: Nationwide.

Engagement 138

Engagement Retail Case Study How To 138

agora pulse

AUGUST 21, 2019

We recently had an engaging conversation about social media management with Cheryl K Ang , Iceland Music’s project manager, North America, and music supervisor. A: We were spending excessive and unproductive amounts of time trying to schedule different types of content on three social media profiles. The choice is yours.

Case Study 74

Case Study Study Social Media Management Newsletter 74

Ignite Social Media

MAY 22, 2019

LinkedIn has prioritized on-platform engagement over the last few months, developing a handful of new features that encourage dialogue and help facilitate interaction between members. With record levels of engagement – up 24% year over year – it seems those efforts are paying off. LinkedIn Live. Post Reactions.

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LinkedIn Engagement Case Study Sentiment 144

Sprout Social

FEBRUARY 3, 2022

This is especially true if your recent marketing push fell flat or your engagement rate is low. Campaigns involve promoting content and creatives (think: ads, videos, photos, blog posts, copywriting) across various marketing channels (think: social media, email). . Improve customer engagement and satisfaction. Engagement.

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Campaign Engagement Marketing Hashtag 134

Sprout Social

NOVEMBER 1, 2023

From memes to videos, behind-the-scenes (BTS) content gives a glance into the people behind our favorite products, services and social content. Behind-the-scenes content humanizes brands, strengthens their online presence and nurtures customer relationships. What is behind-the-scenes (BTS) content?

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Campaign Content Upcoming Authentication 86

Diva Marketing Blog

NOVEMBER 6, 2014

Through the following interview Christine Piester, VP Marketing and Christine Bon, Manager Digital Marketing and Communication graciously provided us with a case study of the program. Diva Marketing/Toby: The micro site is rich with content about breast healthcare. Content is critical. About Advocate Health Care.

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Health Care Case Study Study Campaign 108

agora pulse

AUGUST 17, 2016

The mission of the USL Digital department is to promote its league, teams and players and keep its fans engaged year-round through content on the USL website and social channels. “A major challenge was finding a tool that allowed us to collaborate and be able to easily schedule content and work off from each other.”

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Case Study Study Social Media Social Media Management 60

Audiense

MAY 31, 2018

To know in depth what the audience that engaged/participated in the campaign is like. Which influencers and what content had the greatest impact during the campaign. The insights allow these campaigns to be adapted to each group, shape the creative and content strategies, and can also define the media plan for these new actions.

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Case Study Campaign Activities Study 68

Convince & Convert

DECEMBER 15, 2023

You rank higher on search engine results, which drives more clicks to your profile and content. At the core of SEO is directing the audience towards the most relevant content, businesses, and individuals. Invites engagement, opinions, and reviews : It encourages comments and engagement on your content, boosting your SEO.

SEO 158

SEO Social Media Strategy Hashtag 158

Sprout Social

NOVEMBER 21, 2022

In this article, we’ll walk through case studies from top certified TikTok marketing agencies to show how they use TikTok to grow their clients’ brands, building a business case for more agencies to expand their services. 5 top TikTok marketing agencies (with case studies). Case study: ASO.

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Case Study Marketing Directory Retail 111

Rebekah Radice

JULY 15, 2019

Did you know that video content gets 20% more attention and reaches 3 times the amount of people than a standard blog post? Still, there are some types of video that are more engaging than others. The Most Engaging Types of Video Content You Need to Create. Source: Contently. Live Video. Source: Koeppel Direct.

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Types Video Content Case Study 119

Buffer Social

OCTOBER 24, 2023

Yet here I am, with a (small) content marketing agency, selling services to companies, including series A startups and tech enterprises, and making a six-figure dollar income each year.  But, during my day job, I noticed that quality content (blogs and web copy readers would actually engage with) was missing from most service offerings. 

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Content Tourism Price Construction 99

Buffer Social

JULY 23, 2018

However, we stumbled across a case study from Viper where they featured an eCommerce business that was able to generate more than 41,000 email signups and 10,000 social media followers in one campaign. Content marketing, email marketing, and social media marketing. Here are the exact steps they took to promote the content.

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Case Study Study Social Media Tools 69

Pam Moore

SEPTEMBER 20, 2020

SocialZoomFactor · LinkedIn Marketing Engagement Strategies to Increase Leads, Sales and Brand Awareness. Social networks such as LinkedIn are simply a medium for you to build meaningful relationships through conversation and content that inspires, connects and converts to business. Engagement is Key to Success on LinkedIn.

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LinkedIn Engagement Strategy Authentication 78

ProBlogger

FEBRUARY 5, 2014

What she shares with us today are valuable tips she’s learned through trial and error – tips we can all use to inspire us to create useful and entertaining content no matter what our blog niche is. My content continued to evolve as both I and social media matured. I like to have a diversified content mix.”.

Case Study 49

Case Study Study Content Fashion 49

Pam Moore

OCTOBER 18, 2017

Take a listen to 179th episode of the Social Zoom Factor podcast to learn 6 key foundational content elements that must be included in your brand story. 6 must have content elements of brand storytelling. The importance of testimonials and case studies. Content Editorial Calendar Template (worksheet / template).

Brands 167

Brands Content Template Templates 167

Sprout Social

APRIL 6, 2023

Content calendars are widely used in content teams, regardless of the industry. They work as mental models by helping us comprehend content strategies, laying out a roadmap of what needs to be done. What is a content calendar? A content calendar is a framework used to effectively manage your content marketing program.

Content 80

Content Collaboration Project Template 80

ProBlogger

JUNE 7, 2018

I’m a content strategist and writer by trade. And as content marketing became more and more of a must-have, I started getting a lot of inquiries from business owners and marketers who were frustrated with how to create great content. The post Case Study: How a Blogger Became a Startup Founder appeared first on ProBlogger.

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Case Study Startup Study Blogger 47

Waxing UnLyrical

AUGUST 28, 2018

For example, when writing a press release ensure your headline provides enough detail to engage readers while leveraging your sub-head to deliver the scene. Use facts – proof points – to substantiate the issue but don’t be afraid to use testimonials, quotes and anecdotal case studies to also make the problem relatable.

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Press Release Case Study Curation Consultant 262

Convince & Convert

AUGUST 12, 2014

In an earlier post, we discussed about the three types of contagious content – Practical Value, Trending Triggers, and Surprise. For many businesses, producing content the provides practical valueis one of the easiest ways for your target market to perceive your brand as a thought leader in your industry. But why is that?

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Case Study Content Study How To 132