Writtent Blog

AUGUST 23, 2013

Interviewing experts in your industry is a fabulous way to add variety to your content marketing and get the powerful information and captivating stories your customers really want. Case studies and success stories from satisfied customers are some of the best interviews for late-funnel content. Finding the Right Experts.

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Content Press Release Marketing Applications 99

ProBlogger

MAY 3, 2023

Another avenue for monetization is affiliate marketing. Webinars, live Q&A sessions, or virtual workshops provide valuable interaction and foster a sense of belonging among your audience. Offline events, such as conferences or workshops, can further strengthen the bond with your readers and provide networking opportunities.

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Waxing UnLyrical

OCTOBER 1, 2010

Priya will share her case study on a campaign for the Council for Responsible Nutrition, when they decided to take their “Life… supplemented&# initiative directly to their consumers via online networks. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL?

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Postrank Tourism Blogroll WordPress 146

Buffer Social

SEPTEMBER 28, 2016

There are so many of these voices in the marketing space that have been influential for me and the team! Here’s a list of 16 top marketing podcasts, covering 3 areas of social media marketing , with some top episodes from each podcast to check out! 3 Paid Social Media Marketing podcasts. Which podcasts should I try?

Skills 40

Skills Social Media Hosting Marketing 40

Myrland Marketing

AUGUST 8, 2017

We can’t stop talking about content marketing and for good reason. Case Study: Ary Rosenbaum, New York Lawyer, Producer of Content. Adrian Lurssen , Co-founder of JD Supra , recently hosted a webinar titled “How One Attorney Grew His Practice & Gained New Clients With Content.” What Is Content?

Publishing 40

Publishing Content Syndication LinkedIn 40

Convince & Convert

AUGUST 2, 2010

The Facebook Success Summit Answers That Question, And A Lot More For one ridiculously low price of $297 (for now) , you get access to 22 Webinars about every facet of Facebook success. Just go to [link] The Webinars run from October 5 – October 26. Check out all the details and save 50% (only $297 for a limited time).

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Waxing UnLyrical

OCTOBER 22, 2010

But because as we’ve been getting deeper and deeper into the chat, participants – you – started asking for case studies. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Theory is all very well, they (you) said. What about real-life examples?

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Postrank Campaign Tourism Social Media 151

OnlineRockersHub Marketing Blog

OCTOBER 26, 2019

Companies with big budgets have senior-level executives flying to conferences discussing ways of adding more people to their clientele. Others hire professional internet marketers who claim that they can generate numerous leads through e-mails and pop-ups. A smart marketer knows that customers have become shrewd.

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Convince & Convert

MAY 12, 2010

I feel like the other guy in the story- will you try social media if I give you some great case studies? link] #SMM [link] Doktor Marketing Would You Try It With a Fox? Holding a semi-annual niche affiliate marketing conference, it is quite common for me to find folks who want nothing to do with social media.

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Consultant Social CRM MySpace Social Media 121

Pam Moore

SEPTEMBER 20, 2020

SocialZoomFactor · LinkedIn Marketing Engagement Strategies to Increase Leads, Sales and Brand Awareness. Audience Marketing Prioritization Worksheet. Take Action: Download free Guide: Sales & Marketing Conversion Funnels – The ULTIMATE Getting Started Guide! Content Calendar Template. SoundCloud.

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LinkedIn Engagement Strategy Authentication 78

Convince & Convert

AUGUST 19, 2010

All of these tactics can work together seamlessly to create a robust, optimized content marketing engine that pays real dividends in increased website traffic, and conversions. More Work Upfront, Less Ongoing What I love about this program (in addition to the eye-popping results): It’s rooted in helpfulness, not marketing.

Social Media 140

Social Media Strategy Tourism Social CRM 140

Convince & Convert

SEPTEMBER 21, 2010

I presented today at Social Media AZ , a new conference for Arizonans interested in, and practicing social media. This presentation: “Why Before How: The Keys to Developing a Social Media Strategy in 7 Steps&# also formed the basis for my recent MarketingProfs Webinar. Sessions start October 5. See the slide deck for details.

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Social Media Strategy Consultant Conference 167

Convince & Convert

SEPTEMBER 7, 2010

UNderstandable One of the most commendable aspects of this book is Stratten’s gift for boiling down a marketing principle to its simplest form. The examples and mini case studies he presents provide insights that leave you nodding your head and thinking you could adopt the same approaches.

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Review Social Media Social CRM Consultant 115

Waxing UnLyrical

JANUARY 13, 2011

Mark as read Approve comment Wow, this is a really great case study, Shanan. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)" Id love to see the QR code posters. Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

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Project How To Class Posterous 170

Convince & Convert

MARCH 4, 2010

In the well-documented Marriott case study, they tracked $500 mm in bookings from links on the corporate blog. In the well-documented Marriott case study, they tracked $500 mm in bookings from links on the corporate blog. Very helpful post, Jay. Very helpful post, Jay. Jury's still out.

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Metrics Strategy How To Tourism 130

Writtent Blog

NOVEMBER 26, 2023

So you’ve decided to pursue content marketing and started a blog for your business. If you provide content services for your clients in addition to your own content marketing objectives, it’s even worse. What are your content marketing goals? Download the Microsoft Word versions to customize them.

How To 98

How To Press Release Template Templates 98

Ari Herzog

SEPTEMBER 30, 2010

Summary : Co-founder and partner at Bonsai Interactive, offering smart marketing and social media business solutions, as well as mobile applications and social education. Spoken at TEDx and regularly quoted in publications and news media, including Marketing Magazine, Canadian Marketing Association and City News Toronto.

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LinkedIn Radian6 Education Fashion 89

Sprout Social

JUNE 20, 2023

Figuring out how to build a brand is a must-do for modern marketers. This applies to marketing campaigns, how you talk to customers and so much more. Meanwhile, the “building” happens through your marketing efforts. Your website, content marketing and social media presence all communicate your brand.

Brands 93

Brands How To Sentiment Social Media Management 93

Convince & Convert

APRIL 1, 2010

Doing so reveals finely honed, groan-inducing marketing copy that clumsily tries to build a bond via forced humor and shared humiliation. And That’s Where the Story Ends But, the genius of this approach begins and ends with the sign. The ad asks us to visit timberwolves.com/manifesto. But then it gets even worse.

Social Media 120

Social Media Content Analysis Sports 120

Convince & Convert

MARCH 3, 2010

Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners. An Enormous Opportunity The huge (and expanding) reach of social media, and its relatively low cost (at least from a production fees perspective) makes it an incredibly attractive proposition for marketers.

Social Media 121

Social Media Strategy CoTweet CoTweet 121

Convince & Convert

JULY 6, 2010

She leads the agency’s social media group, and has more than 20 years experience in consumer, technology, B2B and social media marketing. link] [link] WebPro360 And, it's not just about businesses 'tooting' their own horn. Great thoughts, Laura!

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CSR Social Media Strategy Consultant 137

Writtent Blog

DECEMBER 13, 2023

There are a lot of tactics and methods you can explore, but experts like Marketing Sherpa and HubSpot agree that content marketing gives you the most bang for your buck. Note about SEO : One of the great things about marketing with content is the inherent SEO value of all that content. Quality visual content is attractive.

Content 98

Content Hubspot Curation Case Study 98

Bare Feet Studios

APRIL 29, 2009

Please check out a video case study presented at our first meeting of the Social Media Club (you are all invited! What a wonderful conference! Still, I wish people didn’t abandon things before they had a decent understanding of how they actually work. Especially business people. So you went to #HISMS yesterday too.

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Loyalty Twitter Upcoming Conference 57

Oktopost

JULY 29, 2021

Lead generation is one of the most significant challenges faced by B2B marketers – and 61% of marketers agree. It is also one of the most critical activities marketers engage in. Lead nurturing is the process through which marketers build relationships with newly acquired leads throughout the consumer journey.

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B2B ROI Campaign Buy 165

Oktopost

JANUARY 17, 2024

Even today, 43% of content marketers need help to develop consistency with measurements. Yet, marketers need these numbers to show the value of their activities and understand the strengths and weaknesses of their campaigns. Invite them to sign up for your mailing list or webinar or become a social media follower.

Metrics 62

Metrics Cost Hubspot Analytics 62

Convince & Convert

SEPTEMBER 20, 2010

Turning your customers into advocates and marketers on behalf of your brand pays off a lot more when you’re selling $10,000 pieces of manufacturing equipment, than it does when you’re selling $3 cans of Pringles. What this means is that in reality, B2C and B2B marketers are largely using the same social tactics.

Social Media 147

Social Media B2B Strategy Consultant 147

Convince & Convert

FEBRUARY 22, 2016

Every marketer, and especially those in software marketing, understands the power of “filling the funnel” with prospects that are interested in what your companies has to offer, whether products or services. How is your marketing team innovating and experimenting with new channels that your prospects aren’t being inundated with?

Marketing 60

Marketing Conference Education Case Study 60

agora pulse

APRIL 28, 2020

Or perhaps you want to build your own social media marketing agency but aren’t sure where to begin? With that spirit of collaboration and cooperating in mind, I asked some of the brightest social media marketing minds I know what they thought you should know about how to become a social media manager. About Jay Baer. About Ian Cleary.

Social Media Management 161

Social Media Management Social Media How To Consultant 161

Oktopost

JULY 23, 2020

When someone mentions “Content Marketing,” what are the first words that come to mind? Yes, but content marketing is much more than the sum of its parts. As many as 70% of B2B marketers use content marketing to generate leads. So what is content marketing , really? What is Content Marketing?

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Content B2B How To Types 169

Convince & Convert

SEPTEMBER 21, 2010

Social Media is “Viral Marketing&# False, in the same way that a square is also a rectangle, but a rectangle isn’t a square. You’re engaged in an advertising and marketing campaign that uses the Web as its distribution platform. You have to create content, be part of many communities, and proceed incrementally.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Waxing UnLyrical

NOVEMBER 20, 2010

In this joint post, Sean Williams and I sat atop the ivory tower after Day 1 of the IABC Research & Measurement Conference – and issued what my husband would call “grand pronouncements.” She said, “[Your conference] sounds so much more interesting. On being asked, she said, deprecatingly, that it was a communications conference.

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Conference Postrank Tourism WordPress 179

Convince & Convert

APRIL 14, 2010

It’s about marketing sideways , not marketing head-on. Geek Squad Founder Robert Stephens was asked about the contradiction of a services company providing helpful videos at a conference where I spoke. Or do you think that reputation through relationships is enough to expand your market?

Social Media 128

Social Media Consultant Health Care Questions 128

Sprout Social

APRIL 6, 2021

This can sometimes be the most challenging part of marketing your business. Generating leads on social media can benefit both B2C and B2B marketers as it helps you identify the social media audiences that are interested in your business. You could also offer discount codes, case studies, webinars, whitepapers and more.

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Campaign Social Media Discount Conference 141

Convince & Convert

FEBRUARY 25, 2010

February 25th, 2010 |Written By: Susan Baier | View Comments Tweet Guest post from Susan Baier, a 20-year marketing strategy veteran with an MBA in Entrepreneurship. Her company Audience Audit provides strategic marketing support and audience segmentation research that helps organizations understand their customers better.

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Social Media Case Study Strategy Study 117

Convince & Convert

JUNE 22, 2010

No stack of case studies or conference road trips will do it, either. If you don’t have the obvious social chatter about your brand, you have to make the case that content creation will drive search, which drives traffic, which drives sales. But the job of arm twisting and education can’t come from outside.

Social Media 130

Social Media B2B Company Consultant 130

Convince & Convert

MARCH 23, 2016

From whitepapers to webinars, from eBooks to events, if it is happening, it will show up on social media. By gathering competitive social data, you’re gaining insight into all your competitors’ digital marketing. Now, you’ll get a full view of their marketing activities that are actually making an impact.

Twitter 60

Twitter How To Case Study Patterns 60

Hootsuite

JUNE 21, 2023

Here’s what you should include in your social media marketing portfolio. Social media managers need a variety of skills , such as copywriting, digital marketing, content strategy, analytics, research, and customer service. Show how you’ve used each skill in the past through case studies or stories about accounts you’ve handled.

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Template Templates Social Media Social Media Management 97