Sprout Social

OCTOBER 25, 2022

Connecting brand awareness to ROI can feel like trying to explain how to get from Chicago to San Francisco by foot. However, it’s much easier to connect web traffic to ROI making it a management-preferred reporting metric. First things first: your social media presence shouldn’t look like everyone else’s. Fans beget more fans.

Strategy 131

Strategy Brands Hubspot Survey 131

Saying It Social

FEBRUARY 17, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials What AK Knows About Social Media Marketing I am by no means a self-proclaimed social media marketing expert, however I have learned a great deal by doing and analyzing, and would like to take this opportunity to share a little bit with you.

Social Media 132

Social Media Marketing StumbleUpon Digg 132

Proactive Report

JULY 3, 2011

Social media has extended the reach and influence of your stakeholders – they’re on Facebook, Twitter and LinkedIn and they’re connecting to each other. The Social Graph is the representation of our relationships. These two factors are the yardsticks by which many social media branding campaigns are measured.

Social Graph 104

Social Graph Hubspot StumbleUpon Digg 104

Convince & Convert

MAY 29, 2018

Internet Retailer ]. Internet Retailer ]. Compare that to even a small-spend ad campaign, and you quickly see how limited unpaid reach is in most cases. Or should you focus your ad spend all on one platform that best fits your current campaign? What are the strengths of each network for video?

Platform 150

Platform Campaign Video YouTube 150

Hootsuite

APRIL 21, 2022

Even if you’re an experienced retailer with a keen eye for Facebook advertising and selling — what happens if you’re not selling as many products as you’d like? billion active users , Facebook is the most visited social media site worldwide. And 23% of users follow companies and brands they purchase from on social media.

Strategy 100

Strategy Brands Facebook How To 100

Hootsuite

SEPTEMBER 3, 2020

As we enter the final stretch of this unforgettable year, it’s a good time to check in on the trends impacting the social media landscape. It also changed how we use social media. This blog post summarizes: Our 2020 social trends predictions that came to pass. What social networks are doing. Authenticity is key.

Trends 144

Trends Social Media HootSuite Embedding 144

Diva Marketing Blog

JANUARY 27, 2011

So I did what any good social media marketer might do, I tapped my social networks. We're all trying to do more with less and keeping up with social media (being consistent) and learning the fast changing tools are the biggest hurdles. conduct a search for a local retailer? Angie Robar , LinkedIn .

Social Media 75

Social Media Education Questions Case Study 75

Hootsuite

DECEMBER 9, 2020

How are retail brands driving incremental revenue without in-store displays that spark discovery and impulse purchases? And leading organizations have been using live streaming , short-form video, social commerce features, and peer-to-peer selling to reinvent the customer experience with social at the core.

Questions 142

Questions Social Media Strategy Survey 142

The Realtime Report

JANUARY 22, 2014

This is quite different from the more traditional retail schedule that pushes out products each season, and in limited amounts. The brand is creating one or two lead generation campaigns per week on Twitter. 50% of leads from these campaigns led to new emails (not previously in the brand’s database).

Apparel 161

Apparel Twitter Retail Case Study 161

Hootsuite

NOVEMBER 9, 2022

Ecommerce as a whole is projected to make up close to a quarter of total global retail sales by 2026. So, if you’re not creating shoppable content on social media platforms, we’re here to tell you that you should be. Want to learn more about your audience insights and performance on social media? Check out Hootsuite.

HootSuite 115

HootSuite Content How To Retail 115

Hootsuite

AUGUST 17, 2020

If you’re new to paid social, 2020 is an interesting time to get started. Confinement during the pandemic has people using social media more all over the world. Paid social is experiencing an uptick, according to eMarketer , as users get more comfortable with the idea of buying directly from their social feeds.

Organization 145

Organization Social Media Strategy How To 145

Hootsuite

JULY 8, 2020

Your task in defining your social media audience is to identify and understand your niche so you can dominate it. All of this can lead to higher conversion rates and better social media ROI. Of course, these are key metrics for all social marketers (and marketing bosses). Google Analytics. Look for patterns.

Template 145

Template Templates Social Media How To 145

Sprout Social

JANUARY 30, 2019

All the while brands got bolder, launching conscious and seemingly controversial campaigns as customers want to see brands get real. By tackling smaller, realistic goals, you can scale your social efforts in a way that’s both reasonable and affordable. Sample Social Media Goals for 2019. Improve ROI. Engagement.

Social Media 112

Social Media Strategy Marketing How To 112

Hootsuite

AUGUST 30, 2022

So, don’t jump on “rainbow washing” your next campaign solely for Pride month in the hopes of going viral for your efforts. BeReal is currently the top social networking app on the Apple App Store. Ecommerce retailers should be offering this as a payment option. if you see a Fleet no you didn't [link]. Get Started.

Statistics 102

Statistics Marketing HootSuite Study 102

Webbiquity SMM

DECEMBER 15, 2020

Twitter is consistently rated as the second-best social network for B2B and tech companies, behind only LinkedIn. Which businesses understand the “social” part of social network, and which are just there to broadcast? tech.mn, Frontend Masters, and Request Metrics are the least social.

Company 149

Company Twitter Software System 149

Buzz Marketing for Technology

MARCH 23, 2010

Someone can come in and undercut you (think Sam Walton against every major retailer). 2) Good customer experiences drive Word of Mouth (WOM) – we all know in social media that both good and bad customer experience stories spread like wildfires. An example of this was a bank and a retailer but I think this is true for any industry.

Social Media 211

Social Media Retail Loyalty B2B 211

Convince & Convert

JULY 6, 2010

The taboo of never tooting your own horn with a press release about your good deeds clearly has crumbled in corporate America, and companies today are not only promoting philanthropy through social networks, they’re building unique Facebook pages and Twitter profiles for these important programs.

CSR 137

CSR Social Media Strategy Consultant 137

Convince & Convert

JUNE 2, 2010

While it's obviously not as public as a social network, it seems that the mindset is, “I trust their opinions, I'll ask them a question.&# I think this Diesel campaign is genius. link] bob nunn Diesel Jeans lets you a dressing room camera to see if your social network 'like' you in those pants.

Social Media 133

Social Media Strategy Curation Privacy 133

Convince & Convert

JANUARY 21, 2014

. It’s no secret: social media marketing has a data problem. Despite a growing number of tools available to measure the ROI of social media, many of the claims made by “marketing gurus” in this sector come from the gut. Let’s take a look. Sales and Facebook, Only the Interactions Matter.

Study 167

Study Social Media Forums Case Study 167

Convince & Convert

MAY 11, 2010

To connect his observations to actual steps that retailers can take to PROFIT. I have a great example: One that Facebook killed because it wasn't in line with their mass media-based (impressions and “size of network&# used to create it) values system. To really do so. Not drive sales revenue or create leads. That part is key.

FAQ 137

FAQ Content Consultant Social Media 137

Convince & Convert

AUGUST 3, 2015

Most Shared Article in 2015: 4 Google Analytics Hacks To Improve Your ROI – Frank Underwood Approved (854 Shares). You will find tremendous improvement in your campaigns. Most Shared Article in 2015: Goodbye, Google+: Social Network Broken Into Streams and Photos Products (5,000+ Shares). “I Twitter Followers: 23,400+.

Adwords 60

Adwords CPC Marketing Retail 60

Techipedia: Tamar Weinberg

MAY 5, 2010

How do I know if there’s ROI in Facebook? Online retailer Newegg isn’t afraid and proudly displays its Facebook reviews for all to see. Aggregate Your Other Social Streams If you’re only on Facebook, this step isn’t for you. Also if you are not doing social media right it can actually harm your business!

Facebook 279

Facebook How To Marketing URL 279

Sprout Social

NOVEMBER 28, 2016

Consumers today are online, they’re mobile and they’re very social. Many businesses use social media ecommerce strategies to target their audience on social networks before consumers visit their online stores. It’s up to brands to move to social to find new customers. Social Marketing Trends for Ecommerce.

Social Media 40

Social Media Social Networking Review Mobile 40

Convince & Convert

APRIL 27, 2012

Tom : That is a super-interesting take on that to me, because I think a lot of what people forget, especially for local businesses, is that social media starts offline, goes online, and then goes back offline again. The two million fans actually came from a campaign that we did within the game Farmville. Ryon : JK, not directly.

Insurance 115

Insurance Journal Research Hashtag 115

Later

JANUARY 22, 2019

This helps them free up a ton of time during the week — time they can spend growing their business, engaging with their community, and planning future Instagram campaigns! To do this, simply click the “+” sign at the top of your Later calendar to select the social profiles you’re scheduling posts for.

Instagram 53

Instagram Hashtag Notification Feed 53

Convince & Convert

AUGUST 10, 2010

I did not work on the Klout campaign. note: good post about this program from Valeria Maltoni ) JF : Opt-in rates for those campaigns have been north of 70%, which is just astounding. note: CoverGirl is a client of Marina Maher Communications , one of my clients. McCann , Viral Heat Did you enjoy this blog post?

Social CRM 133

Social CRM Influencer Klout Social Media 133

Webbiquity SMM

JANUARY 17, 2011

How are consumers and b2b decision makers using social media in their buying processes? Which social media platforms are most effective at influencing buyer behavior? How do the audiences differ across various social networks? What Americans Do Online: Social Media And Games Dominate Activity by Nielsen Wire.

Research 210

Research Social Media B2B Marketing 210

Kikolani

AUGUST 20, 2010

How an online retailer can evaluate the ROI of a link building campaign – if your client ever wonders how effective their link building is, here is a way to measure. Social Media / Social Networking. Understand social media in 3 words – with a clip from Field of Dreams.

Mashup 126

Mashup Resources Foursquare WordPress 126

Keyhole.co

OCTOBER 28, 2020

Naturally, for a social media strategy to be effective, it has to take into account the latest social media trends…. Below, we’ll share a couple of social media tips that will help you run more effective marketing campaigns, build better customer relationships and ensure that you make the most out of your social media efforts in 2020.

Social Media 124

Social Media Strategy Influencer Instagram 124

Convince & Convert

MAY 20, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Get Your Social Media Operations Act Together Get Your Social Media Story Straight A Social Media Scoreboard That Works [link] Innovate AZ Are You Suffering From Premature Calculation?

Metrics 116

Metrics Social Media eBook Social CRM 116

Techipedia: Tamar Weinberg

JANUARY 5, 2011

Quick Jump: Social Media: Getting Started, Implementation, and Execution. Social Media (and Beyond): Small Business. Social Media: Hiring and in the Workplace. Social Media: Measurement and ROI. Social Media: General. Leveraging Other Social Media Sites. Social Media: Measurement and ROI.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Hootsuite

SEPTEMBER 9, 2020

Advertising on social is a hyper-direct way to reach the audience you want. All the major social networks offer advertising options. When choosing where to place your ads, it’s also helpful to know which networks are most popular with your target audience. This is an obvious choice for your first social ad campaigns.

Advertising 145

Advertising Social Media HootSuite How To 145

Webbiquity SMM

DECEMBER 2, 2014

67 percent of marketers say increasing sales directly attributable to digital marketing campaigns is a top priority this year. Social Fresh ). Social Fresh ). 89% of 18-29 year-olds are active on social media, as are 43% of adults 65 and older. Social Fresh ). 15 Social Media Marketing Stats. NewsCred ).

NewsCred 273

NewsCred Statistics Social Media B2B 273

Webbiquity SMM

SEPTEMBER 8, 2010

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. Which social networking site is used by 92% of senior marketing executives? While 28% of U.S.

Research 191

Research Social Media B2B Statistics 191

Later

JANUARY 2, 2019

For a recent campaign, Olay encouraged influencers to actually purchase their product and share their “honest reviews” after trying their moisturizer for 28 days. Instead of working with influencers to do one post about your product or campaign, create longer term relationships and brand deals. View this post on Instagram.

Trends 94

Trends Instagram Marketing Authentication 94

Webbiquity SMM

JUNE 6, 2011

Should there be an ROI on relationships? Social Networking: Like Falling In Love. Social Networking: Like Falling In Love. He is the author of B2B Marketing Insider , a contributor for the SAP OnDemand blog and also a co-founder of social news site Business2Community.com. Jeff Ashcroft – @JeffAshcroft.

Twitter 196

Twitter B2B Crowdsourcing Hubspot 196

Convince & Convert

JUNE 16, 2010

Here’s a crazy one: An online hardware goods retailer that accidentally left their snow shovel AdWords (paid search) campaign running in spring months. It's a new way to use social media from a sales standpoint that is being overlooked.

Social Media 119

Social Media Strategy Mobile Consultant 119