Ignite Social Media
APRIL 30, 2018
This probably doesn’t come as a surprise, but over the past year 86% of marketers and 89% of influencers reported using Snapchat less for influencer-marketing campaigns , according Activate. On the flip side, 92% of marketers and 88% of influencers report using Instagram more often for campaigns. Twitter Can’t Escape Bots.
The Realtime Report
NOVEMBER 28, 2012
Campbell’s Soups is reaching out to millennials with a “whimsical, humorous personality” on social media to promote a new line of microwaveable soup products, called Campbell’s Go. The campaigns reaches across multiple social platforms, including Facebook, Tumblr, BuzzFeed, Spotify and mobile gaming.
Webbiquity SMM
NOVEMBER 2, 2010
As she notes in her introduction, Li’s book is organized around four main themes: Research: start by using search and social media monitoring tools to discover where your customers and prospects are congregating. Don’t automatically assume they use the most popular social networks. Social Events (e.g.,
Razor Social
MARCH 30, 2016
Campaign Analysis. When you create a specific campaign, you’ll want to isolate activity based on this campaign and report on everything within the campaign. Tag Lines/Campaign names – There may be specific words that you can track that are used quite a lot with the campaign. Media Monitoring.
Buffer Social
JUNE 16, 2016
Sam Rye , Social Labs – Testing interest in a new online course we may/may not launch soon! Kaitlin Gallucci , Historic Huguenot Street – Launching our spring fundraising campaign. Petra Diener , 3 Across The Sea – Getting a new account rolling and communicating.
Techipedia: Tamar Weinberg
APRIL 22, 2010
This is a new type of search, one which gives you a window into the public’s thoughts – in real time. As for the business purpose of real time searches, all of this information can certainly be used to benefit a marketing or research project. A real time search engine should not be used for the majority of your searches.
Social Media Marketing
APRIL 3, 2013
Google Think is a constant source of rich insights and research. One redditor even claimed he knew it was fake because, "I work in advertising and have spoken to the people who plan these campaigns." One nugget: from Friday to Sunday, users spend twice as much time on Facebook daily as they do during the rest of the week.
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