Sprout Social

JANUARY 9, 2024

It is limited by historical data and predictive variables, which can make the suggestions obsolete by the time you put them to use for a campaign. AI enables you to analyze data in real-time by computing the change in variables as they happen so businesses can monitor and pivot campaign strategies promptly. Let’s dig deeper.

Analytics 114

Analytics Sentiment Analysis Patterns 114

Sprout Social

JANUARY 23, 2024

A series where we compile and analyze social media posts and campaigns inspiring us, and break down what makes them so genius. We dig deeper by not just examining the flawless creative execution of every post or campaign, but the business impact, too. The campaign’s first five Instagram posts nearly broke the internet, receiving 1.5

Report 111

Report Brands Library Sentiment 111

Sherrilynne Starkie

FEBRUARY 13, 2018

This means finding opportunities, collaborating on campaigns, sharing content and audience insights. Paid media is part of most social media campaigns, and that means consultants are managing client budgets. Consultants use content management systems (CMS) such as WordPress or Drupal to publish without web support.

Consultant 265

Consultant Social Media Drupal Content management systems 265

agora pulse

JUNE 13, 2020

Keyhole’s real-time hashtag monitoring dashboard shows how many people posted with your hashtag along with engagements and sentiment: Another awesome component of Keyhole is its ability to track the most influential people engaging with your keywords. You can then reach out to them to promote your content and increase your brand’s reach.

Analytics 204

Analytics Tools Twitter Hashtag 204

Keyhole.co

SEPTEMBER 12, 2023

They offer a range of features to automate social media marketing and let companies run data-backed campaigns without hassle. Scheduling and Publishing Tools Have trouble scheduling your posts in advance? You can add all your social media channels to Keyhole’s social publishing and manage your posts from a centralized dashboard.

Social Media Management 52

Social Media Management Social Media Tools Collaboration 52

Sprout Social

FEBRUARY 2, 2023

You’ll save your company time and money, and increase your ROI (more on that soon). Measure ROI and share your results For Cheyanne, whose primary focus is increasing brand awareness, understanding the complex digital buyer’s journey is important. Use data to enhance your strategy and craft effective paid and organic campaigns.

Social Media 110

Social Media Insurance ROI Meme 110

Keyhole.co

DECEMBER 13, 2023

Add to the mix the ever-changing trends, you realize you need a robust social media strategy to run successful online campaigns. Mention: A quick overview Mention offers a suite of features to help brands monitor relevant online discussions, listen to and capture information from posts, and publish posts to social platforms.

HootSuite 52

HootSuite Price Sentiment Social Media Management 52

Firebelly

DECEMBER 4, 2012

Nielsen has just published their Social Media Report for 2012 and the numbers are staggering. 10 of the best social media campaigns from 2012. By Josh Wolford As a country, we are obsessed with liking, sharing, tweeting, and pinning. Seriously obsessed. The leading indicators of social business maturity in 2012.

Nielsen 241

Nielsen Social Media Statistics Sentiment 241

Sprout Social

JUNE 28, 2023

As our Senior Manager of Marketing Operations Cam Conrad puts it, “Marketing automation allows you to execute your marketing campaigns at scale. As Cam explains, “By centralizing all campaigns inside a marketing automation platform you can increase visibility across the marketing team.”

Team 110

Team Hubspot Marketing SMS 110

Keyhole.co

NOVEMBER 17, 2023

SoFi- Turning negative sentiment into positive advocacy SoFi is a fintech company that provides a range of personal finance services including student loan refinancing. Even though this sentiment wasn’t targeted at the company directly, SoFi saw the chance to create a new narrative and demystify these seemingly complex topics.

Examples 59

Examples Brands Sentiment Reputation 59

Oktopost

AUGUST 10, 2023

Jump to Section Get to Know Your Audience Social Listening Sentiment Analysis Community Management Social Analytics Proven Strategies. Jump to Section Get to Know Your Audience Social Listening Sentiment Analysis Community Management Social Analytics Proven Strategies. This may sound self-explanatory but hear us out.

Social Media 62

Social Media B2B Sentiment How To 62

Sprout Social

OCTOBER 4, 2021

Owned data measures the performance of content you publish across your brand’s social profiles. The first step is evaluating your organic data , or the performance of social content that you publish from your brand’s social profiles, across all of your networks. Learn how your audience feels about your brand using sentiment analysis.

Data 124

Data Metrics Sentiment Analytics 124

Keyhole.co

JULY 20, 2023

Some alternatives, like Keyhole, have the ability to track real-time mentions of your brand and sentiment analysis. Moreover, Keyhole comes with sentiment analysis and competitor monitoring features. Engage with influencers seamlessly and track their ROI within your overall campaign.

Industry 52

Industry News Google Brands 52

Hootsuite

MAY 15, 2023

Measure ROI and grow faster — locally and globally. Tracking performance and ROI Was the last Black Friday promotion effective? But here’s how to set social media goals that actually boost ROI, plus a free template to track it all. Standardize publishing flows This is where the power of a scheduling tool comes in.

Social Media 92

Social Media HootSuite Guidelines Marketing 92

Keyhole.co

SEPTEMBER 12, 2023

But designing creatives, posting, and engaging with your followers manually while strategizing campaigns can be overwhelming and error-prone. That requires regular monitoring of responses on your campaigns and conversations around your brand. This way, you can engage with your audience, build connections, and tailor better campaigns.

Tools 52

Tools Social Media Curata Price 52

Sprout Social

MAY 24, 2022

Owned media is essentially free to publish. Email marketing campaigns. Tracking paid efforts typically comes down to measuring ROI. Pro tip: If you use a branded hashtag campaign in print advertisements, you can use Sprout to track how the hashtag is driving engagement across social. Sentiment data. Your website.

Sentiment 98

Sentiment Metrics Hashtag Review 98

Sprout Social

MAY 3, 2023

Speak the CFO’s language There are some CFOs that get marketing, the brand and the longer tail ROI investments that we need to make for future growth. And, I am up front when I’m uncertain about the exact payoff of a new campaign, and if it might even be a sunk cost, but it’s still a learning and growth opportunity for the team.

ROI 97

ROI Cost B2B Organization 97

Oktopost

JANUARY 12, 2021

It’s a good thing, too, because companies investing in customer experience with a $1 billion annual revenue can expect a $700 million ROI over three years. . B2C is a fluid, fast-paced transaction, with a relatively short sales cycle that relies primarily on retailers and mass-marketing campaigns to achieve commercial success.

B2B 101

B2B Marketing Metrics Survey 101

Keyhole.co

NOVEMBER 10, 2023

But competitor benchmarking compares your processes, products, and ROI against competing brands. For example, a company compares its marketing campaign ROI to its competitors. Important performance benchmarking metrics include brand awareness, campaign engagement, conversion rate, customer satisfaction rate, etc.

Metrics 59

Metrics Analysis Comparison Price 59

Keyhole.co

NOVEMBER 6, 2022

That is, what is being said about your brand, your campaign, your competitors, your product, trending topics, etc. It will also give you key analysis into relevant topics, sentiment analysis, demographic breakdown, and surface the top influencers in the conversation. But which social media monitoring tool is the best for your brand?

Tools 52

Tools Social Media Sentiment Price 52

Hootsuite

JUNE 28, 2023

The results, first published on SparkToro, are pretty surprising. links to pass through accurate analytics parameters or write your own custom ones, which is especially useful for tracking specific campaigns or promotions. Hold tight: I cover what UTMs are and how to create them later.) #1 1 Social Media Tool Create. URL shortener.

HootSuite 120

HootSuite URL Analytics Forums 120

Hootsuite

FEBRUARY 24, 2023

Like Hootsuite, Social Studio lets you plan and measure the performance of both paid and organic social marketing campaigns. Social Studio supports publishing on Facebook, Twitter, LinkedIn, YouTube, Instagram, and Pinterest. With some plans, you’ll also have to pay extra to publish on your social media networks.

HootSuite 83

HootSuite Social Media Management Tumblr Hashtag 83

Oktopost

JUNE 15, 2023

With keyword tracking, sentiment analysis, and round-the-clock insight into share of voice (yours and theirs), you can broaden your awareness beyond the far parameters of your own account – and realize a much higher ROI from your campaign. In time, social listening for competitor analysis will become foundational.

B2B 62

B2B Sentiment Analysis Influencer 62

Oktopost

JULY 22, 2021

B2B marketing campaigns tend to be more like a marathon than a sprint. According to one study, the ROI can be more than eight dollars for every dollar spent. With Social CRM, businesses get more detailed insights into customer sentiments and behavior. Content, campaign, and publishing management.

Social CRM 96

Social CRM B2B How To Patterns 96

Hootsuite

APRIL 12, 2021

Clear ROI: We’re committed to helping all of our customers measure the success of their social media initiatives. Integrated paid and organic: We continue to work on ways to create a seamless experience for managing paid campaigns and organic content together from within Hootsuite. Know when to publish.

HootSuite 96

HootSuite Insurance Hubspot Sharepoint 96

Sprout Social

MARCH 21, 2019

Analyzing all these aspects of your Twitter performance is essential to measure your social ROI , so you know you’re not just wasting your time on tweets that don’t deliver. Its Twitter analytics offerings also include keyword listening , campaign reporting and competitor analysis. Which topics do your followers love the most?

Analytics 105

Analytics Twitter Tools Strategy 105

Pixlee

SEPTEMBER 15, 2021

Creator management is the end-to-end administration of an influencer marketing campaign between a brand and the influencers it is working with. It involves performance management and relationship management to receive maximum output from the campaign. Choosing the right influencer for your marketing campaign is critical.

Tips 52

Tips Influencer Campaign Metrics 52

Pixlee

SEPTEMBER 15, 2021

Creator management is the end-to-end administration of an influencer marketing campaign between a brand and the influencers it is working with. It involves performance management and relationship management to receive maximum output from the campaign. Choosing the right influencer for your marketing campaign is critical.

Tips 52

Tips Influencer Campaign Metrics 52

Sprout Social

FEBRUARY 6, 2023

They increased their click-through rate by 34% through this campaign which also generated quality leads. Use the analytics feature to tailor your social media marketing strategy and prove ROI. Analyze conversations around your brand and industry to identify trends and understand sentiment.

Features 101

Features Social Media Curation Geotagging 101

Hootsuite

JULY 6, 2022

Let them know about any promotional campaigns you’re running. You can also tease future campaigns with ‘coming soon’ posts. And to crowdsource sentiment on your brand. You should publish both organic posts and paid advertising. Paid advertising, on the other hand, works to create campaign conversions.

Instagram 117

Instagram HootSuite UGC Influencer 117

Sprout Social

JULY 30, 2019

The names of key metrics can vary from one channel to another, but we’ll cover the core measurements that you’ll want to stay on top of for your KPIs, goal setting and campaign tracking. Specifics that you track will vary by industry, business and campaigns. How to Mine Your Social Media Data for a Better ROI. Related Articles.

Metrics 108

Metrics Social Media Analytics Report 108

agora pulse

FEBRUARY 21, 2018

To get a better idea of how to create a cringe-free Instagram ad campaign, I spoke with two professionals with a lot of experience in (ethically) gaming the ‘gram with quality ad content. Lauren shared a bit about her experience with using ads as a method of audience acquisition for brands, and as a part of remarketing programs to drive ROI.

Instagram 112

Instagram Tips Advertising Feed 112

Hootsuite

JANUARY 24, 2022

Social media data can help you gauge the initial success of a campaign within just a couple of hours of your launch. This helps you refine your marketing message element by element so you can increase your ROI. Brand sentiment. sentiment analysis). Which top-performing organic posts should you pay to boost ? Get Started.

Data 94

Data Social Media HootSuite Template 94

Oktopost

OCTOBER 10, 2022

Sentiment Analysis: An analysis of the temperment around posts about your brand. Even relatively small businesses should regularly publish video content in order to maximize their brand visibility. ? Paid campaigns are a key element of digital marketing, but organic search traffic may offer a better ROI over the long term.

Brands 75

Brands B2B SEO Influencer 75

Sprout Social

JUNE 15, 2020

This adds some extra steps to your campaigns, providing more opportunities for leads to drop out of your funnel. Many marketers rightfully look at Google Analytics data to glean their ROI from social media. Emphasize trust throughout your marketing campaigns. Limited behavior-tracking of some visitors from social media.

Social Media 132

Social Media Privacy Marketing Policies 132

Laurel Papworth

OCTOBER 20, 2010

Also includes a 12 step social media strategy section, and a 5 step social media campaign outline. How can you provide press releases that will be read and passed on through social media sites, blogged by bloggers and published by journalists. What is the difference between a social media strategy and a social media campaign?

Gov 2.0 75

Gov 2.0 Conference Social Media Press Release 75

Jon Loomer

MAY 26, 2015

I know there’s a growing sentiment that Facebook fans no longer matter. I did this by filtering for the word “Conversions” in the campaign name. Something else to keep in mind was Facebook’s structural changes to campaigns , ad sets and ads that happened last year. Ad Targeting Cost Trends. Fans: $2,058.50

CPA 113

CPA CPM Facebook Cost 113