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14 types of social media every marketer should know

Sprout Social

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. To help you out, we’ve put together a list of 14 types of social media every marketer needs to know. Should you focus on photos? What about forums?

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The Guide To Social Media Marketing Automation

Webbiquity SMM

There are several reasons why marketers may want to partially automate their social media campaigns. First, success with social media marketing comes with frequency (plus quality). Studies show that users on platforms like Twitter and Pinterest maximize their engagement when brands post as many as 15 tweets or 11 pins per day.

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How Calvin Klein Has Created Dialogue With Customers

Mindjumpers

Stine studies Film and Media science at Copenhagen University. ” In 1992, Kate Moss was wearing the iconic Calvin Klein underwear in a provocative campaign flashing the waistband-logo. The #MyCalvins campaign exemplifies how a brand successfully created a dialogue between brand and customer, letting the users produce the content.

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2 Amazing Movember Case Studies That Will Make You Grow it Back

Convince & Convert

During Movember, moustaches of all shapes, sizes and awkwardness were made to be celebrated, whether through photos, videos, or article round-ups or Tumblr blogs on the best ‘staches of the month. the campaign is housed on the Harry Mustachio website , but also has a presence on YouTube through the agency’s account.

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The Rise of Micro-Influencers: How to Run a Micro-Influencer Campaign

Buffer Social

The interest in influencer marketing has been growing steadily over the past few years and more people are seeking to understand more about it now than ever before. Just take a look at this Google Trends chart: According to eMarketer , 48 percent of marketers decided to increase their budget for influencer marketing in 2017.

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This Customer-Inspired Kotex Campaign Takes on Taboo Topics

Convince & Convert

Sarah took to Tumblr to comment on the need for a dedicated Period Shop, resulting in a partnership with Kotex and its agencies (Organic, Mindshare, Geometry, and Marina Maher Communications) to bring the idea to life. An inspiring part of this campaign is how the customer with a vision, Sarah M., Tell the Story Behind Great Ideas.

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Combining UX With Your Social Media Profiles

Mindjumpers

According to a recent study conducted by Mashable along with EyeTrackShop , the majority of your Facebook users are going to view your profile in a specific order. Google+ is the “Brave New World” of the social marketing landscape. Google+ is the “Brave New World” of the social marketing landscape.