Sprout Social

FEBRUARY 3, 2022

Trouble coming up with marketing campaign ideas? This is especially true if your recent marketing push fell flat or your engagement rate is low. Too many businesses are caught in a trap of ad-hoc marketing. Too many businesses are caught in a trap of ad-hoc marketing. What is a marketing campaign, exactly?

Campaign 136

Campaign Engagement Marketing Hashtag 136

Social Media Today

APRIL 5, 2023

Some valuable insights for your LinkedIn marketing efforts.

LinkedIn 189

LinkedIn Campaign Analysis Study 189

Social Media Strategies Summit

MARCH 1, 2024

Video is no longer optional for marketing teams, with 91% of businesses using it as a marketing tool and 88% describing video as an important part of their marketing strategy. If you’re going to see success from video marketing, you need to know what works (and what doesn’t ) — and the landscape changes fast.

Video 231

Video Trends Marketing Mobile 231

The Social Media Hat

JANUARY 20, 2024

A Case Study of Mike Allton's Approach as a Fractional CMO. The post Marketing Strategy Transformation: How a New Approach Elevated Sales appeared first on The Social Media Hat.

Strategy 170

Strategy Case Study Marketing Study 170

Webbiquity SMM

NOVEMBER 8, 2022

Social proof is a powerful tool for marketers who know how to use it effectively. With social proof, prospective customers get an in-depth look at a product or service without wading through direct marketing or sales-focused copy. What Is Social Proof In Marketing? Case Studies : These are the B2B equivalent of product reviews.

comScore 299

comScore Marketing Case Study Review 299

Sprout Social

MAY 26, 2022

Between its rapidly growing global user base and its investments in brand features, there are a number of reasons to use TikTok for marketing in 2022. This article will outline how brands can architect successful end-to-end TikTok marketing campaigns (versus one-off experimental videos) to capitalize on this engagement.

Examples 141

Examples Campaign Tips UGC 141

Sherrilynne Starkie

APRIL 23, 2020

Is your campaign missing something? Join me as I break down public relations’ crucial role in successful content marketing campaigns. Build on the successes and avoid the mistakes of those who came before with real-world case studies. I’ll be providing practical tips for great digital PR.

Content 243

Content Case Study Marketing ROI 243

Webbiquity SMM

JUNE 1, 2021

Nearly every business has a digital marketing strategy, whether documented or not. High-performance digital marketing campaigns are a mix of proven strategies that yield results and a deep understanding of the market landscape. Seven Essential Digital Marketing Tips for Your Business in 2021. What sets them apart?

Tips 352

Tips Marketing Privacy Influencer 352

Sherrilynne Starkie

AUGUST 15, 2018

That’s why I was surprised to see the concept resurrected in a recent report from InfluencerDB , an influencer marketing software company, which uses Earned Media Value (EMV), the cash value of attention a brand gets on social media. The study looked at the first five months of 2018. So where’s the influence? Were sales up?

Influencer 199

Influencer Campaign Report CPM 199

Buffer Social

JUNE 8, 2022

With so many gifting occasions throughout the year, their social media marketing revolves around celebrating each giving moment, big and small. Aside from planning ahead and using Buffer to manage their content, we asked Eleanor to share some tips for anyone looking to build marketing campaigns around holidays and events.

Case Study 70

Case Study Campaign Social Media Study 70

Sherrilynne Starkie

APRIL 23, 2020

Is your campaign missing something? Join me as I break down public relations’ crucial role in successful content marketing campaigns. Build on the successes and avoid the mistakes of those who came before with real-world case studies. I’ll be providing practical tips for great digital PR.

Content 195

Content Case Study Marketing ROI 195

The Realtime Report

APRIL 13, 2023

How SMBs Can Overcome Digital Marketing Challenges While digital marketing can provide targeted access to buyers at budgets within reach of small- and medium-sized businesses (SMBs), potentially leveling the playing field, it can also result in quickly escalating costs with little to no results. Sink or Swim? In the United States, 33.2

Marketing 172

Marketing ROI Small Business Yahoo 172

Social Media Strategies Summit

JANUARY 2, 2020

Social Media has truly grown into its maturity as a marketing channel. Social is the primary thing people do online, and according to PwC’s study of 22,000 consumers , social media is the most influential channel for inspiring purchases. But the campaign didn’t end on social. Van Ness’ fan base includes 4.8

Campaign 166

Campaign Meme Instagram Social Media 166

Ignite Social Media

JUNE 5, 2019

One of those projects was a campaign called “Welcome to the Water” for Discover Boating. You can read more about our social media case study below. Campaign Objective. Social Media Case Study Results. Our social media campaign successfully and efficiently drove qualified users down the path to conversion.

Case Study 107

Case Study Study Social Media UGC 107

Sprout Social

NOVEMBER 21, 2022

And with consumer preferences leaning towards short-form video, the demand for agencies who specialize in TikTok marketing remains high. 5 top TikTok marketing agencies (with case studies). Who they are: Byte/Dept is a marketing technology agency based in London, New York and Berlin. Case study: ASO.

Case Study 112

Case Study Marketing Directory Retail 112

Ignite Social Media

AUGUST 21, 2023

Influencer marketing can drive sales for retail brands, but accurately tracking sales lift can be tricky. In a new blog post on Carusele , our digital marketing experts explain four methods for measuring influencer marketing ROI when it comes to in-store and online sales. This helps isolate the influencer marketing impact.

Retail 78

Retail Influencer Marketing ROI 78

Audiense

MAY 17, 2018

After last week’s post on insights activation in the pre-campaign phase , we’ll continue today by taking a look at how campaigns can be enriched by consumer insights extracted from social data during the execution of the campaign. From consumer insight to production in marketing campaigns.

Case Study 79

Case Study Activities Study Campaign 79

Waxing UnLyrical

JULY 14, 2014

Successful campaigns come in all shapes and sizes. From building trust, to damage control, to sales, a well-executed campaign can win you more supporters, clients and bragging rights! This week’s roundup features seven posts from around the web that focus on campaigns. I think I’ll start a crisis campaign today!”

Campaign 194

Campaign SMS B2B Case Study 194

Sprout Social

DECEMBER 6, 2023

There lies the magic of B2B influencer marketing. Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. In this guide, we’re diving into the essentials of B2B influencer marketing. What is B2B influencer marketing?

B2B 116

B2B Influencer Brands Marketing 116

Sprout Social

JANUARY 24, 2024

Influencer marketing has grown beyond getting a viral moment. It has become a core element of marketing and sales strategies. Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy.

Metrics 97

Metrics Influencer Marketing Survey 97

Sprout Social

DECEMBER 11, 2019

Keep believing the hype, fellow brand marketers. Influencer marketing campaigns can bolster our brands’ credibility, extend our message, lower our barrier to amazing content and impact our bottom line. Great influencer marketing campaigns are built on trust. Start your campaign by setting expectations.

Influencer 98

Influencer Campaign Marketing How To 98

Devumi

APRIL 13, 2017

If you think that Rihanna is just another vapid popstar that you can’t learn anything from, I’m sure there’s an unsuccessful Twitter or Instagram marketing account you could be managing somewhere. For those who want to learn from one of the most diverse social marketing campaigns going on right now, please keep reading.

Case Study 95

Case Study Study Instagram Twitter 95

Meltwater

SEPTEMBER 15, 2019

The global data collected and reported above were obtained within Nov 2018 and Jul 2019 through Meltwater’s Media Intelligence tool.Movie remakes are always a tricky business. The cinematic brilliance that… Read More >>>.

Case Study 118

Case Study Data Study Campaign 118

Koka Sexton

FEBRUARY 16, 2023

But what goes into creating an engaging email nurturing campaign? Track and analyze your results: It’s important to track the performance of your email nurturing campaign and make adjustments as needed. Case studies: Case studies are a powerful way to showcase the success of your products or services.

Campaign 78

Campaign Engagement Case Study Newsletter 78

The Realtime Report

SEPTEMBER 3, 2020

Study Reveals More Than 18% Of Businesses Would Consider Sabotaging A Competitor’s Online Business. Not to mention, it can also be tough to compete with established businesses, especially if your business has a limited marketing budget. Recruitment and HR ranked first with 25%, whilst Advertising/Marketing/PR came second with 22%.

Study 184

Study Reputation Survey SEO 184

Convince & Convert

OCTOBER 8, 2021

It’s taking a lot more than just simple traditional marketing to speak to your audience. . In this new world of social, more consumers are going to be testing these boundaries with businesses through DEI (Diversity, Equity, and Inclusion) marketing. Nano & Micro-influencers for DEI Marketing. DEI is not a trend.

Influencer 163

Influencer Marketing B2B Authentication 163

Audiense

MAY 31, 2018

After the articles on how to activate consumer insights extracted from social data in the pre-campaign phases , and in the production and execution of marketing campaigns , today we’ll talk about how to implement this information and knowledge in the post-campaign phase.

Case Study 68

Case Study Campaign Activities Study 68

Ignite Social Media

APRIL 1, 2024

Liquid Death, the canned water brand taking the beverage industry by storm, has captured attention through brilliantly bizarre and entertaining social media marketing. Liquid Death’s edgy name, mockery of mainstream marketing, and heavy metal aesthetic cultivated a distinct anti-establishment vibe targeted at younger consumers.

Social Media 91

Social Media Marketing Proposal Case Study 91

Ignite Social Media

MARCH 28, 2019

Facebook conversion lift studies now make it easier than ever. We’ve outlined a few of the basics so you can get started with their self-serve conversion lift studies, awareness lift, and more! We’ve outlined a few of the basics so you can get started with their self-serve conversion lift studies, awareness lift, and more!

Study 95

Study Conversation Cost Campaign 95

Convince & Convert

JANUARY 31, 2024

Managing multiple marketing projects on social media can be challenging. In this post, I have shared some tips on how social media marketers can manage multiple projects efficiently. Always Have a Plan The importance of planning for your social media marketing projects cannot be overemphasized. Let’s get started.

Project 126

Project Social Media Template Templates 126

Oktopost

MARCH 4, 2024

In this highly competitive and saturated market, SaaS companies must continuously meet their KPIs, drive customers down the B2B funnel, and ensure they stand out from their competition. 60% of B2B SaaS companies reported their biggest marketing problem is a lack of time and resources. What is B2B SaaS Marketing?

B2B 62

B2B Strategy Marketing Case Study 62

Waxing UnLyrical

JULY 20, 2015

How can you bring some social to your next PR campaign? Here are seven social PR case studies to give you some ideas. Digital Marketing Revitalises Heritage Brands. Dogs are a Content Marketer’s Best Friend – A Case Study on Engaging Content. The Blue Key Campaign (Prezi). ” 3.

Case Study 100

Case Study Study Influencer Consultant 100

Pixlee

FEBRUARY 25, 2020

Social media marketers everywhere are exploring TikTok for new campaigns. And for good reason – TikTok offers some compelling statistics that marketers are noticing: TikTok is one of the hottest social media platforms at the moment, with more than 800 million active users worldwide despite being launched in 2016.

Influencer 66

Influencer Campaign Marketing Case Study 66

Waxing UnLyrical

JUNE 6, 2016

This week, we feature seven such case studies from both sides of the pond. Integrated Marketing Communications Case Study: City of Hope . Have you seen a great integrated communications campaign lately? On Think Thanks TV: The Century Foundation – Integrated Communications Strategy. Reinvigorating National Blood Week.

Case Study 100

Case Study Study Banking Campaign 100

Audiense

SEPTEMBER 18, 2023

Interact Works is a digital marketing agency that specializes in offering programmatic advertising services. To create campaigns that deliver excellent results to their clients, they target specific audiences with ads that contain relevant content.

Advertising 86

Advertising Campaign Analysis Content 86

The Realtime Report

DECEMBER 31, 2012

What were the most popular social media case studies in 2012? User backlash was aimed at both Toyota and Twitter, which had verified multiple accounts used in the campaign (via LocalResponse technology). Note: this campaign can’t be replicated, since Facebook switched over to Timeline and eliminated Tabs a few months later.

Case Study 194

Case Study Study Social Media Film 194

Mindjumpers

DECEMBER 8, 2017

So when OtterBox came to us needing a campaign about the importance of protecting your phone, what did we do? We travelled to 6 key markets and worked with 6 different creatives to discover their unique stories. We use it all day, every day. And honestly, if it breaks, we break a little too…. It explains the whole thing!

Campaign 100

Campaign Case Study Travel Study 100