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How to Find Your Audience on Social Media

Social Media Strategies Summit

Consider the Total Size of Your Target Audience Whether you’re just getting started on social media or already have tens of thousands of followers, it’s essential to understand the total size of your target audience. For instance, if one group makes up 50% of your business, half your social content should be aimed at them.

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6 Brands Achieving Amazing Results on Facebook

Social Media Strategies Summit

It’s still the most-used social network in the US, with 73% of American consumers visiting the site regularly… Source: Statista It’s also the platform 65% of marketers plan to use most in 2023. But they were interested to discover if they could use the social network to increase purchases via physical retail stores.

Brands 130
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Coming Soon to Hootsuite: Custom Posts Per Network, Month View, and More

Hootsuite

As we look ahead to 2022, here is a recap of the key roadmap themes and the strategic initiatives we’re focused on to help you be successful on social: One Hootsuite: We’re working to provide a cohesive and streamlined user experience with the tools our customers need to be successful. Boost efficiency through custom posts per network.

HootSuite 116
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14 types of social media every marketer should know

Sprout Social

To help you out, we’ve put together a list of 14 types of social media every marketer needs to know. From social networking to video sharing and social messaging, there’s something for everyone (and every business). Types of social media. Social networking. Social messaging.

Types 145
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Five Ways to Boost Your Brand Value Using Social Amplification

Webbiquity SMM

Arguably the best channel is through social media. billion people in the United States actively use at least one social network. Each of them spends approximately two hours every day, on average, on social media. This may include your brand’s name and other campaign-specific hashtags. Image via Instagram.

Brands 159
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All the Pinterest Shopping Features You Should Know in 2022

Hootsuite

In 2020, shoppers spent $560 billion USD directly on social media platforms. 48% of Americans purchased something on a social network in 2021. Not just online, but specifically from a social media platform. Pinterest calls these “product groups.”. You can feature up to 3 groups at the top of your Shop tab.

Features 114
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Social Media Trends, Prospects, and Challenges in India

Mindjumpers

It’s a network of very talented people who possess great knowledge of social media in their local context – one of them being Nishanth Krish from India who shares his insights into the social media trends, prospects and challenges in India right now. Focus on Social Mobile.