Sprout Social

OCTOBER 1, 2020

Meanwhile, the controls and creative options available to businesses today mean that your campaigns are likelier to net you a higher return on your investment. There are tons of variables that go into any given social media ad campaign, though. Even the seemingly smallest details can impact your campaign’s performance and reach.

Advertising 145

Advertising Campaign Social Media How To 145

Sprout Social

AUGUST 30, 2021

Brands today have more options available than ever when launching multichannel marketing campaigns—which may be both a blessing and a curse, considering over half of marketing leaders say they struggle to effectively execute them. 3 reasons to include social teams in multichannel campaign planning.

Campaign 141

Campaign Social Media Social Media Management Team 141

Sprout Social

AUGUST 12, 2021

A strategy can be crystal clear in your head, but documenting it to share with others always feels like a hurdle, especially when it comes to campaign planning. A social media campaign template can help you speed through the documentation process so you can focus on bringing your team’s vision to life. They cut down on reporting time.

Template 129

Template Templates Campaign Social Media 129

Hootsuite

NOVEMBER 24, 2022

Last year, UK-based sustainable underwear brand and Hootsuite customer Pantee won Black Friday with a campaign that broke convention and raised awareness of unsustainable impulse buying. Flipping the script with a ‘Blackout Friday’ campaign. What is Pantee? and is a proud member of 1% For the Planet. Pantee didn’t stop there.

Campaign 89

Campaign Brands Fashion HootSuite 89

Convince & Convert

JUNE 7, 2017

As marketing technology has improved over the last few years, marketers have fallen back on uninspired tactics like formulaic outbound emails and lackluster drip campaigns. Here are three successful ABM campaigns that show how reaching a small audience can have a big impact. B2B companies have an attention problem. Click To Tweet.

Campaign 147

Campaign Marketing B2B Conference 147

Sprout Social

JANUARY 4, 2021

It’s another to pitch a social media marketing campaign and secure your boss’ approval to execute it, especially when you consider the impact the events of 2020 have had on marketing as a whole. A great marketing pitch idea could be as big as an original campaign or as minor as adjusting your tone of voice on social.

Campaign 126

Campaign Social Media Marketing Metrics 126

Mindjumpers

JUNE 7, 2011

Tweet McDonald’s came up with a really cool interactive billboard campaign in Sweden. What makes the campaign more interesting is that you don’t really have to download the app, which normally causes quite a big barrier to entry. Impressive Digital Campaign: Magnum Pleasure Hunt. The concept is quite simple.

Campaign 255

Campaign Mobile Engagement Brands 255

Convince & Convert

DECEMBER 29, 2017

The merits of using social media campaigns in business are hard to deny, but they also don’t always seem perfectly suited to every business in every industry. Our team ended up delivering the FlexPod Brainteaser Campaign, resulting in the highest-performing campaign in both Cisco and NetApp history. Finding a Point of Entry. “We

Campaign 153

Campaign How To Consultant Team 153

Waxing UnLyrical

MARCH 26, 2012

One of the most fun projects I’ve worked on recently was Oxfam America’s (OA) International Women’s Day (IWD) 2012 campaign. The downloadable award was also completely new (that we created for OA, based on a printable version OA had already created) – same problem. The project. And I’m really glad I did.

Case Study 256

Case Study Blogger Study Campaign 256

Sprout Social

APRIL 25, 2024

Download the template 2. Download the template 3. Social media campaign brief A well-orchestrated social media campaign requires more than just brand consistency. This social media campaign brief template encourages you to incorporate insights from across your organization. Download the template 4.

Template 80

Template Templates Social Media RFP 80

Jon Loomer

NOVEMBER 14, 2021

Given what we know about Facebook podcasts (only mobile, not available on Instagram), we’ll need to be careful about how we set up this campaign. But, I currently have a Reach campaign targeting my page followers. I’m going to ignore the errors and see if we can run the campaign. Campaign Results.

Facebook 209

Facebook Report Campaign Apple 209

Oktopost

OCTOBER 1, 2021

DOWNLOAD YOUR FREE BRAND STRATEGY TEMPLATE. DOWNLOAD YOUR FREE BRAND STRATEGY TEMPLATE. Then, you can use the finished template to inform your marketing campaigns, content development, social media, and other activities. There’s one sure way to build a strong brand identity that conveys exactly what you want.

Template 62

Template Templates Strategy Brands 62

The Realtime Report

JULY 20, 2012

In a new campaign that incorporates NASCAR driver Kevin Harvick, Budweiser is building AR technology into its packaging and marketing materials to let fans create unique, engaging experiences around the brand. In fact, you can download the Blippar app to an Android or Iphone or Ipad to check it out for yourself right now.

Campaign 188

Campaign Vimeo Posterous Embedding 188

Mindjumpers

AUGUST 16, 2012

There has never been more gamers on Facebook than there is at the moment, and it thus seems that now might be a really good time to start thinking apps and games into your social marketing campaigns in order to entertain your fans and keep them coming back. The new App Center is boosting Facebook gaming.

Campaign 235

Campaign Facebook Marketing Mobile 235

Audiense

MAY 23, 2018

The new challenge agencies face is how to action data collection and integrate it within campaigns effectively. With this in mind, we have created an Agency guide covering the entire campaign process , from start to finish, making sure you get the most out of social data.

Campaign 75

Campaign Data How To Analysis 75

Social Media Strategies Summit

APRIL 22, 2021

Because teens – in other words, the ideal target audience for most higher ed marketing campaigns – use social media a lot. Check out these 10 top-notch campaigns from universities across North America. This whole campaign is a fantastic example of thought leadership on social media. Image source . Or something else entirely?

Education 264

Education Examples Social Media Meme 264

Sprout Social

JANUARY 2, 2019

Click the button below to download our editable worksheets for your social strategy (just open in Apple Preview or Adobe to edit!). Download Here. Seasoned marketers will always set clear objectives before planning or implementing a new social campaign. Download Here. 2019 goal setting and metrics to match.

Campaign 111

Campaign Social Media Metrics Trends 111

Audiense

MARCH 6, 2017

Picture this, you’ve spent months working on a marketing campaign, you’ve invested significantly in its success, but no dice. The campaign isn’t performing at the level you wanted, and to really put the boot in, you’ve also run low on funds and you’re not likely to get much more. Download the eBook here.

Campaign 86

Campaign Video eBook Marketing 86

Talkwalker SM

JULY 28, 2016

Why should you bother creating your own hashtag campaign ? Here are 5 great examples of hashtag campaigns from the hospitality industry that will inspire your social media strategy. This success can be partly explained by the continued involvement in the campaign of travel blogger Jessica Stein (2.3

Hashtag 60

Hashtag Industry Campaign Hotels 60

Buffer Social

NOVEMBER 20, 2018

The resulting campaign helped the business to reach more than one million people on social media and grow its email list by 22 percent. Here’s how the campaign generated these impressive results… Creating a movement to help achieve business goals. Building a successful multi-channel marketing campaign.

Hashtag 100

Hashtag Campaign Brands Retail 100

Convince & Convert

MAY 21, 2013

Let’s take a quick look at six things you can do to get more out of your Facebook campaign right now. According to Mashable, one marketing firm running Facebook campaigns for major brands is seeing mobile click-through rates for Sponsored Stories that are 12 times higher than their desktop rates — not to mention 45 percent less expensive.

Campaign 152

Campaign CPM Facebook CPC 152

Pam Moore

APRIL 6, 2019

The new always on, always connected, digital and social world provides amazing opportunities for smart digital brand marketers and business leaders to develop, test, and launch marketing programs, campaigns, products and services to market in far less time than days past. pre-test campaign themes before launch to best optimize for success?

Campaign 60

Campaign Social Media Content How To 60

Later

OCTOBER 19, 2018

It’s time to launch your first Instagram ad campaign! And the best news is that an Instagram ad campaign doesn’t blow the budget — all it takes is a little bit of planning, testing, and creativity! The first step to creating your Instagram ad campaign is to focus on what you want to sell or promote, as well as your reasons why.

Campaign 61

Campaign Instagram How To Analytics 61

Marketing to Serve

DECEMBER 3, 2017

Because it’s so often brought up in the PPC conversation, this guide will take you through the process of creating a remarketing campaign as well as giving you a couple of reasons as to why you should consider starting one. Why create an AdWords remarketing campaign? Remarketing campaigns receive a large number of impressions.

Adwords 77

Adwords Campaign Google Advertising 77

Hootsuite

FEBRUARY 23, 2023

Tip : If you’re not clear on the difference between Facebook campaigns, ad sets and ads, check out the Meta Blueprint lesson on how to structure ads. Tip : If you’re not clear on the difference between Facebook campaigns, ad sets and ads, check out the Meta Blueprint lesson on how to structure ads.

CPM 135

CPM Tools Facebook How To 135

Hootsuite

MARCH 27, 2024

Bonus: Download a free guide to social advertising and learn the 5 steps to building effective campaigns. Other social ads are created from scratch using business tools like Meta Ads Manager or LinkedIn Campaign Manager. Larger and more experienced teams will have the capacity to lean into more complex social ads and campaigns.

LinkedIn 107

LinkedIn Instagram Tips HootSuite 107

Jon Loomer

MAY 3, 2022

The only thing I do have is the number of downloads to Facebook. Based on these numbers, about 4-percent of my downloads in 2022 have been on Facebook. Downloads don’t mean a whole lot in the podcasting world, of course. Campaigns Made for Facebook Podcasts. It was nothing like video engagement metrics, for example.

Facebook 204

Facebook RSS Aggregator Mobile 204

The Realtime Report

APRIL 6, 2023

Recently, Kaspersky researchers shared with VPNOverview details of two separate campaigns — a scam designed to inject PCs with malware and a phishing ploy designed to steal banking information and other financial data. Anyone who attempts to download this fraudulent game will get malware on their device.

Banking 91

Banking Exercises Forums Software 91

Convince & Convert

MARCH 7, 2024

From revolutionizing customer segmentation to optimizing marketing campaigns, AI is reshaping how businesses approach every aspect of their GTM efforts. Download the report for more insights and recommendations. Here is a link to download the report. But what are the specific ways that GTM professionals are using AI?

Research 140

Research Strategy Influencer Survey 140

Jon Loomer

DECEMBER 18, 2022

You can choose a specific campaign or time period. First, you can download the Delivery Report. Click at the far right to download your report. It just means that they can. Delivery Reports. This is how you view where your ads actually appeared. First, select the placement that you want to focus on.

Video 178

Video Facebook Report Publishing 178

Sprout Social

OCTOBER 31, 2023

Why influencer marketing ROI matters Nearly half (47%) of social marketers say measuring the effectiveness of campaigns is one of their top influencer marketing challenges, according to our Q3 2023 Pulse Survey. Many marketers will start by searching a database to find influencers for their campaigns.

ROI 107

ROI Influencer Marketing Survey 107

Talkwalker SM

APRIL 1, 2016

In our latest report , we’ve looked at top FMCG household and personal care brands and used social data to explain how their social media campaigns achieved top results. Using social listening , we’ve examined Ariel ’s social strategy and found one campaign that was particularly interesting.

Campaign 60

Campaign Social Media Company Sentiment 60

Ignite Social Media

AUGUST 21, 2023

Tracking coupon downloads or redemption of special promo codes shared by influencers also connects marketing to sales. But limitations on pixel tracking make this hard to implement for social media campaigns. The sales lift in the test region, accounting for typical sales patterns, reveals the influencer impact.

Retail 78

Retail Influencer Marketing ROI 78

Convince & Convert

JULY 31, 2015

Such was the case with Forever 21’s innovative new Thread Screen campaign, which takes an unlikely object—spools of thread—and re-imagines them in a futuristic way. The videos are all hosted on a dedicated Thread Screen YouTube channel and the dedicated campaign microsite , where they are also available to download and save.

Campaign 60

Campaign Engagement Instagram Fashion 60

Sprout Social

JANUARY 24, 2024

Doing so enables you to benchmark your influencer campaigns against business goals, determine the ROI of your partnerships and pivot quickly based on what is and isn’t working. Generate 500 leads within the next month through influencer marketing campaigns. They no longer expect accidental virality by hiring an influencer.

Metrics 100

Metrics Influencer Marketing Survey 100

Hootsuite

AUGUST 3, 2021

Which means that video should be a vital part of your marketing or social campaign. So grab the clips you need, and then add text, graphics or music to create highly watchable videos for your next marketing campaign… all for a sweet, sweet budget of zero dollars. All the videos are in HD, and available to download in MP4 format.

Video 144

Video Remix Creative Commons HootSuite 144

Convince & Convert

DECEMBER 15, 2023

.” – Jackie Barker, Canva To nurture their fan-base, Canva is vigilant about making their audiences feel valued through personalized interactions (example: sending swag to new social fans) and producing localized campaigns for different geographic regions. The Canva team also utilizes very specific channels plans for each social platform.

Brands 148

Brands Marketing Real Estate Collaboration 148