Laurel Papworth

SEPTEMBER 1, 2010

While traditional media spends most of their time dissing social media (it is a competitor after all), traditional agencies find social media a rich source for client campaigns. Starring one of Australia’s most famous & delicious drag queens JOYCE MAYNGE, this video was made for less than $500 and everyone volunteered their time.

Flash Mob 99

Flash Mob Mobile Social Networking Communities 99

Convince & Convert

SEPTEMBER 21, 2010

You’re engaged in an advertising and marketing campaign that uses the Web as its distribution platform. Can those results be tied back directly to sales, and therefore ROI? Working on campaigns for several clients and its been a slow haul, especially for a new brand. Social Media results can’t be measured False.

Social Media 151

Social Media Strategy Consultant Web 2.0 151

Convince & Convert

JUNE 2, 2010

I think this Diesel campaign is genius. You have to see what Diesel is doing to promote their jeans with social media [link] [link] Derek Interesting campaign – probably working well with a certain subset, but not for me, thanks. I also think what flies in Spain may be different in the U.S. Just curious.

Social Media 134

Social Media Strategy Curation Privacy 134

Convince & Convert

JULY 6, 2012

Eric : Sounds delicious, that’s for sure. But what’s fascinating to me, I think, because social media has become so hot and everybody’s talking about it, that email doesn’t seems as exciting or sexy to people, but the realty is it’s got a proven ROI. Now, certainly the ROI has been going down.

LinkedIn 114

LinkedIn Twitter Hosting Social Media 114

Techipedia: Tamar Weinberg

JANUARY 5, 2010

Social Media: Implementation and Execution 7 Reasons Why Social Media Marketing Campaigns Fail, and How to Fix them (Stuntdubl): Todd Malicoat never blogs, but when he does, he writes great posts like this suggesting that if your social media marketing campaign is failing, you may have had the wrong strategies in place.

Marketing 265

Marketing SEO Journal Engineering 265

Keyhole.co

JULY 9, 2023

Even home bakers can click snaps of their delicious treats, be a famous face on social media, and run a full-fledged business. This top Hootsuite alternative helps you right from spotting trends, scheduling posts, tracking campaigns, and even optimizing your overall branding. Only enterprises had the money and bandwidth to do so.

HootSuite 52

HootSuite Social Media Management Social Media Price 52

Hootsuite

JUNE 22, 2020

This info is super helpful to track ROI or test social campaigns , but you can also use this key data to pinpoint trends and insights. It could be positive (“@SimonsSoups are delicious!”), negative (“I wouldn’t feed @SimonsSoups to my bird!”) It’s lucky you look so good in a catsuit.). Brand monitoring vs. social listening.

Brand Monitoring 141

Brand Monitoring Tools Brands HootSuite 141

Keyhole.co

APRIL 20, 2023

It is a strategy that advertises products or businesses through marketing campaigns merged with conversations about trends, recent events, and news from all over the globe. You can assess your output by looking at your numbers, audience engagements, website traffic, ROI, and public perception. Start your free trial now.

Aggregator 52

Aggregator News Trends Reputation 52

Techipedia: Tamar Weinberg

FEBRUARY 6, 2008

Reply Gab "SEO ROI" Goldenberg February 6, 2008 at 5:44 pm Be proactive about it, like Dreamhost. with any other Social media campaign,if the content or the product’s not strong theres no pint in taking up the campaign Reply Daniele Rossi February 7, 2008 at 11:22 am I use ester-c when I feel a cold coming on.

Reputation 125

Reputation Chemicals Issues Consultant 125

Techipedia: Tamar Weinberg

MARCH 17, 2010

I remember sitting in an ROI webinar with New Marketing Labs’ Justin Levy , and he more or less skimmed through 5 or 6 different measuring tools like Grader, and of course, Google Analytics. The same way you create different landing pages for different ads, create specific phone numbers relating to specific campaigns.

Communities 237

Communities Twitter Web 2.0 ROI 237

agora pulse

OCTOBER 21, 2019

If you can weave urgency, exclusivity, and excitement into your campaigns, people feel like they can’t possibly miss out on what you have to offer. So, selling an experience that’s attention-grabbing and appealing to your target audience is a great way to boost ROI. The campaign was exclusive to customers. What to do.

Social Media 80

Social Media Marketing Loyalty UGC 80

agora pulse

OCTOBER 21, 2019

If you can weave urgency, exclusivity, and excitement into your campaigns, people feel like they can’t possibly miss out on what you have to offer. So, selling an experience that’s attention-grabbing and appealing to your target audience is a great way to boost ROI. The campaign was exclusive to customers. What to do.

Marketing 80

Marketing How To Loyalty UGC 80

Convince & Convert

SEPTEMBER 21, 2010

I know that different companies provide different amounts of historical data at the start of the campaign (another item I should have included – may need to do a follow up on this on my own blog later on as I get all this great feedback on items to include!)

Social Media 157

Social Media Radian6 Strategy SM2 157

Convince & Convert

APRIL 28, 2010

I would then create a group in my database solely populated by those influencers, and I would create a whole series of outreach and engagement campaigns to trigger positive brand chatter among them. This – after Spring – before Summer campaign – drives incremental sales during a slow selling period. What would you do?

Social Media 149

Social Media Strategy Influencer Social CRM 149

Techipedia: Tamar Weinberg

JUNE 16, 2010

If you look around the social web a lot like me, you will agree that most social media campaigns suck. If your business is already on the social web, you will need something to help you improve on your campaigns. You will be able to gather enough data from your own campaigns to help you improve your online marketing.

Questions 277

Questions Social Media How To Postrank 277

Convince & Convert

SEPTEMBER 20, 2010

winning campaigns, measure ROI, and reach audiences. I've found to start a B2B Sm campaign – It's first advisable to do SM Monitoring to find out who,what,where and why ppl are creating buzz abt e.g. the client's brand as well and this will then allow you to define your social media landscape.

Social Media 149

Social Media B2B Strategy Consultant 149

Techipedia: Tamar Weinberg

JANUARY 5, 2011

Social Media: Measurement and ROI. Social Media: Measurement and ROI. Sexy Numbers: Measuring ROI in Social Media Campaigns (ReveNews): This article has some great insights on how you can tackle that elusive ROI question. Can You Measure the ROI of Your Social Media Marketing? Social Media: General.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Techipedia: Tamar Weinberg

JULY 8, 2008

This will help a great deal in planning and managing successful marketing campaigns. There are other times when marketers may have to launch a multi-platform outreach campaign. A marketer has have an understanding of the community and help craft campaigns, articles, stories, videos and or pictures that appeal to each community.

Social Media 163

Social Media Marketing Consultant Communities 163

Techipedia: Tamar Weinberg

MAY 5, 2010

How do I know if there’s ROI in Facebook? I like the idea of a promotion for Facebook fans only in order to measure your ROI and link promo codes or specific promos to that page specifically. So those who are running social media campaigns should be aware of that! The big question of return on investment comes up often.

Facebook 279

Facebook How To Marketing URL 279

Convince & Convert

AUGUST 26, 2010

To date, customers of RowFeeder have either been interested in monitoring social media campaigns (tracking hashtags, Twitter replies, etc.); The point of tracking software isn’t to determine how many tweets were sent mentioning a company, it’s to figure out what those tweets say, and what the business ramifications are.

Social Media 120

Social Media Strategy Analysis Reputation 120

Webbiquity SMM

FEBRUARY 13, 2017

Several also provide features like competitive benchmarking, follower demographics, key influencer identification, sentiment analysis, campaign impact, and reporting. Sample review: “One of the downfalls of Instagram for brands is the lack of analytics and ROI of posts. These tools can help you find out. 1) Socialbakers.

Tools 207

Tools Social Media Netvibes Sample 207

Kikolani

NOVEMBER 29, 2010

Her latest posts include The Personal ROI of Social Media , The Culture of Good Enough , and 20 Truths. Naomi is a microbusiness marketing consultant, helping business with fewer than five employees create dynamic marketing campaigns on the cheap. Follow her @ambercadabra on Twitter. Amy Parmenter. Follow her @newbizblogger on Twitter.

Blogger 168

Blogger SEO Consultant WordPress 168

ProBlogger

MARCH 11, 2014

I’ll discuss re-using your content in five awesome ways that will save you time, energy, and increase your content ROI in the new year. And syndicate on sites like BizSugar , StumbleUpon , Delicious , Digg and Diigo. In this article I’ll dive into content marketing smart, not hard. Introduction to content marketing smart. General'

Content 52

Content Case Study eBook Statistics 52

Techipedia: Tamar Weinberg

JANUARY 14, 2009

What is the ROI for Social Media? How to Measure Social Media ROI for Business : Aaron Uhrmacher explains the factors you must consider to see if your social media campaign has had an impact. Social Media ROI : Janet Fouts explains other ways to calculate your ROI on social media. Scared of Social Media?

SEO 162

SEO Social Media Marketing Reputation 162

Convince & Convert

AUGUST 3, 2010

Facebook, YouTube, Search, etc are all entrance points and are all of changing value depending on purpose of campaign. 3 Ways Facebook is Killing Your Website" [link] boola I don't do google and have been using Delicious for searches, lately -much less garbage. Don't tell FB. link] Dennis Price RT @jaybaer: "R.I.P.

Social Media 167

Social Media Facebook Marketing Consultant 167

Convince & Convert

AUGUST 3, 2010

Facebook, YouTube, Search, etc are all entrance points and are all of changing value depending on purpose of campaign. 3 Ways Facebook is Killing Your Website" [link] boola I don't do google and have been using Delicious for searches, lately -much less garbage. Don't tell FB. link] Dennis Price RT @jaybaer: "R.I.P.

Facebook 167

Facebook Consultant Social Media Sites 167

Convince & Convert

MAY 22, 2012

And the ability to make data-based decisions and assign ROI to social actions is what enables me to do that. Today I want to hone in on three of those reports and show you how to use them to create a delicious, ROI-filled meal. Well for starters…. Off-site engagement is more difficult to measure than on-site engagement.

Metrics 151

Metrics Analytics Report Google 151

Viper Chill

MARCH 30, 2010

I genuinely feel that the internet is one of the best places to invest your money and get a great ROI if you know what you’re doing. The reason for this is that usually there is a large marketing campaign prepared for when these products launch and many affiliates send emails to their lists.

Buy 76

Buy Sites Compete Price 76

Convince & Convert

MAY 23, 2016

” It’s the reason the steak at the gourmet restaurant tastes so delicious—the high quality and the experience. CMO tip: Opt for marketing programs and assets that will give you the highest ROI—not the ones that have the cheapest up-front cost. Here’s why. Both Require the Best Ingredients. Quality trumps quantity.

Marketing 109

Marketing Delicious Campaign Tips 109

Techipedia: Tamar Weinberg

MARCH 10, 2010

They might not have any clue how to effectively manage your Pay Per Click campaign to actually increase leads. Lots of promises, not much skill, close to zero ROI. They might sound great on the phone, but they might not be able to actually increase traffic to your website through search engine optimization.

Marketing 240

Marketing How To SEO Training 240

Convince & Convert

SEPTEMBER 21, 2010

Anyways, my delicious account and I thank you for all this great info! link] Michael Neuendorff Found out about Ojbective Marketer's tool for social media campaigns via Jay Baer's recent post. Some I already know and love but others are completely new to me. Looks v interesting.

Social Media 167

Social Media Strategy Consultant Tweetdeck 167

Webbiquity SMM

SEPTEMBER 8, 2010

The key takeaway — companies can’t put all of their marketing eggs in one basket, but need to balance budgets across several areas including email, social media, organic SEO, paid search and offline campaigns. And my favorite: “The ROI of social media is that your business will still exist in five years.&#.

Research 191

Research Social Media B2B Statistics 191

Techipedia: Tamar Weinberg

DECEMBER 15, 2009

You’re not yet a social media marketing expert, not unless you’re consistently applying your skills to different and unique campaigns and initiatives. Doesn’t that hamper the overall effectiveness of their social media campaigns if they don’t keep SEO in mind as well? Much like SEO. It was a branding initiative.

SEO 178

SEO Social Media Marketing Digg 178

Later

NOVEMBER 4, 2018

Whether you’re trying to build awareness around a campaign, promote your products, educate your audience, or something else entirely, videos offer much more story-telling leeway than photos. So using Instagram video to show your products in action could be a huge way to increase the ROI of your Instagram marketing! . #2:

Instagram 76

Instagram Video Analytics Feed 76

Webbiquity SMM

NOVEMBER 28, 2011

.” Although B2B marketers are increasingly using social media channels in their marketing and PR efforts, however, Adam notes that “75% of B2B marketers who conduct social marketing say they do not measure the ROI of their social marketing programs.” Large Enterprise Social Media Research, Facts and Statistics Inc.

Statistics 219

Statistics Research Social Media B2B 219