Mindjumpers

MARCH 22, 2012

With the rapid growth in the use of social media by brands, there is a need to analyse the returns and benefits of going “social”. Therefore, Google has recently released a new set of Social Reports within Google Analytics. Make better, more efficient data-driven decisions in your social media marketing program.

Analytics 239

Analytics Report Google Disqus 239

Sprout Social

MAY 11, 2023

Use the built-in brand safety tools for each social network Your first line of defense against your branded ads appearing alongside offensive content includes the in-platform tools provided by the major social networks. Adidas ’ recent campaign is a brand safety success story. brand safety rate and a 99.9%

Reputation 131

Reputation Tools Brands How To 131

Hootsuite

JANUARY 24, 2022

One of social media’s greatest advantages for marketers is the ability to gather data in real-time. Social media data can help you gauge the initial success of a campaign within just a couple of hours of your launch. Social media data mining also gives you key insights into your audience.

Data 94

Data Social Media HootSuite Template 94

Hootsuite

MAY 3, 2021

And they work with Google Analytics. If you’re sending any traffic at all to your web properties from your social accounts, UTM codes should be a critical part of your marketing toolkit. UTM tags provide three key benefits: They help you track the value of social marketing programs and campaigns and measure ROI.

Sample Code 145

Sample Code Social Media HootSuite URL 145

Sprout Social

JUNE 22, 2016

But when we gather social media data, it’s hard to argue against the numbers. A common misconception is that you need a data scientist, analyst or analytics professional. But the truth is, you can gather, measure and analyze social media data with the right tools and mindset. What Is Social Media Data?

Data 102

Data Social Media How To ROI 102

Hootsuite

SEPTEMBER 14, 2023

This information can be used to shape a data-driven strategy. If you’ve been daydreaming of the possibilities that social media intelligence can bring, here’s your guide to what it is and why you need it. Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today.

Social Media 102

Social Media Sentiment HootSuite Analysis 102

Oktopost

NOVEMBER 30, 2023

After all, the best marketing strategies and methodologies are only as good as the data that showcases the results and ROI of our efforts. And if our data is flawed, we won’t know which channels are best to invest in or which content resonates most on which networks. As marketers, this is a huge problem.

Forums 62

Forums Reddit Analytics Sentiment 62

Convince & Convert

APRIL 9, 2014

These are common sentiments when it comes to Google+, but it really is time to rethink your strategy because Google+ is not going away. I know, your department’s resources are all tied up with other channels, like Twitter and Facebook, and you think Google+ may well be a flash in the pan. version of Google.

Google 167

Google Adwords Marketing YouTube 167

Pam Moore

APRIL 6, 2019

The new always on, always connected, digital and social world provides amazing opportunities for smart digital brand marketers and business leaders to develop, test, and launch marketing programs, campaigns, products and services to market in far less time than days past. know what people think of your latest campaign?

Campaign 60

Campaign Social Media Content How To 60

Sprout Social

JUNE 27, 2023

Review analysis is the process of analyzing customer feedback from various sources such as social listening data, review forums, customer service data and surveys to get targeted brand insights. Review analytics tools like Sprout analyze content across multiple social channels and profiles simultaneously.

Review 128

Review Brands How To Analysis 128

Janet Fouts

JUNE 17, 2010

Think of your online conversations as an aggregate whole and not just one network at a time. Unfortunately you don’t always control what’s online about you so I’m a big advocate of setting up alerts in Google and Social Mention among others to get a heads up when someone posts something about you online.

Privacy 130

Privacy Social Networking Aggregator Issues 130

Hootsuite

JUNE 28, 2023

Welcome to dark social. Don’t worry, dark social isn’t the same as the notorious “dark web” trying to lure you into evil. Dark social is the oldest social network in action: private, untraceable human-to-human communication. May the Force first-party data be with you. dark social.

HootSuite 120

HootSuite URL Analytics Forums 120

Sprout Social

JANUARY 2, 2019

We believe that brands succeed when they take a goal-driven approach to social that’s rooted in data. Consider why your business has a social presence and the business goals you hope to achieve through social media. These metrics can be found in Google Analytics. Download Here. Web traffic metrics.

Campaign 111

Campaign Social Media Metrics Trends 111

Sherrilynne Starkie

DECEMBER 18, 2017

Canada’s two largest publishers recently closed dozens of newspapers because local advertising budgets have largely migrated to Facebook and Google. The social network provides four ways to find and target the right people. There are three Facebook Custom Audiences which use a combination of various insight and data sources.

Advertising 305

Advertising Facebook CPM CPC 305

Bill Hartzer

MARCH 10, 2014

Here’s one of my favorite current hobbies: I sit down with potential clients, throw out a reference to Google+ and pause for the inevitable response – that “it’s never going to take off” or “we don’t believe in it.” Google+ is Not Another Social Networking Site.

Google 135

Google Real Estate SEO Social Networking 135

Sprout Social

APRIL 25, 2024

If your answer is anything other than “yes”, you need this social media strategy deck. This customizable Google Sheets template is designed to help you break down your strategy to audiences beyond marketing with thoughtful hooks and benchmark data. Facebook marketing strategy template Facebook is synonymous with social media.

Template 65

Template Templates Social Media RFP 65

Convince & Convert

MAY 21, 2013

If you don’t follow the social network closely, it’s easy to miss the newest advertising tools and tips. Let’s take a quick look at six things you can do to get more out of your Facebook campaign right now. Just because one creative beats another in an A/B test doesn’t mean you’ve optimized your campaign.

Campaign 154

Campaign CPM Facebook CPC 154

Webbiquity SMM

JANUARY 24, 2019

There are several reasons why marketers may want to partially automate their social media campaigns. First, success with social media marketing comes with frequency (plus quality). In addition, brands often spread efforts across multiple platforms for each of their campaigns. Guest post by Anand Srinivasan.

Social Media 164

Social Media Marketing Hashtag Campaign 164

Kikolani

MARCH 1, 2013

This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, SEO, and social media on kikolani.com. Here are some of the best articles I have seen on Google+ , retweeted on @kikolani , and read in RSS subscriptions this week. Social Media / Social Networking.

Mashup 141

Mashup Resources Google Adsense 141

The Realtime Report

MARCH 3, 2014

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter, Google+ and LinkedIn: Facebook’s new ad campaign structure.

News 164

News Social Media Facebook LinkedIn 164

agora pulse

SEPTEMBER 24, 2020

Facebook continues to be the biggest social network in the world, reaching people worldwide and from all walks of life–which makes it a very attractive advertising platform for businesses of all sizes, especially those who target a global audience. Test and track Facebook Ads data. Table of Contents. Leverage retargeting.

Conversation 127

Conversation Tips Facebook Advertising 127

Convince & Convert

AUGUST 22, 2012

Ever feel the pressure to prove social media’s value beyond subscriptions counts (Likes and Followers)? Is so, you have probably relied on Google Analytics. Recent updates to the platform have made life a little easier on social media marketers. View Conversions by Social Network.

Analytics 150

Analytics Report Social Media Google 150

BeingOptimist

MAY 17, 2023

Businesses can increase revenues by testing and modifying landing pages based on user feedback and data. Leverage Social Media: Social networking can increase earnings and audience size. Run Targeted Ad Campaigns: Targeted advertising strategies can increase sales by focusing on the right audiences.

Strategy 75

Strategy Software Campaign Conversation 75

The Realtime Report

APRIL 21, 2014

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter and Google+: Facebook. Any social media updates that we missed? Social Media News Ticker +Post ads AdSense Facebook geo-location Gnip Google mobile advertising MoPub Nearby Friends Twitter'

News 173

News Adsense Social Media Facebook 173

Firebelly

SEPTEMBER 17, 2010

Digitalia | Indianapolis Social Media Marketing « Branding Outside The Box | Main September 17, 2010 Greenpeaces Unfriend Coal Campaign Calls Facebook A "So Coal" Network Greenpeace rolled out the  Unfriend Coal Campaign after Facebook chose coal to power its data center in Oregon. View an alternate.

Campaign 140

Campaign Facebook Paid Search SMS 140

Buffer Social

JUNE 5, 2017

How do you know what’s working with your social media? The social networks provide us with a ton of data about our posts but it can be hard to distinguish the signals from the noise. 7 Tips for Getting Better Social Media Results by Using Data. Add context to the data you pull. Reuse your top posts.

Analytics 110

Analytics Report Data Social Media 110

Sprout Social

JUNE 26, 2023

AI tools not only help replace cumbersome processes with highly efficient workflows, they seamlessly analyze unstructured data to extract important business intelligence. Sentiment analysis Sentiment analysis detects emotions or sentiments in data, which can be used to gauge how customers perceive your brand or your services.

Sentiment 105

Sentiment Analysis Patterns Price 105

agora pulse

AUGUST 30, 2018

See, there’s a problem with Google Analytics. In the social tab, you can see which networks drove traffic to your site, how long users who came from those networks spent on the site, and how many pages they looked at. If you have set up goals, you can even see which networks resulted in goal completion.

Social Media 138

Social Media URL Analytics How To 138

Sprout Social

MAY 15, 2023

That’s why you need social listening tools to analyze what people are saying on social media and extract valuable insights. Social media listening tools let you monitor and track social media conversations related to a specific brand or topic. But the quality of your insights greatly depends on your choice of tools.

Tools 112

Tools Tweetdeck Brands Sentiment 112

Convince & Convert

APRIL 3, 2015

And when they’re posting to social networks, customers say what’s on their mind—sometimes they @mention your brand handle, sometimes they include keywords you’re watching. Traditional social media listening platforms don’t collect this location-tagged social data. Think you’re not missing much of the conversation?

Data 60

Data Hashtag Eventful Conference 60

Sprout Social

JUNE 7, 2023

Analyze feedback data with sentiment analysis to develop targeted content and customized offers that increase customer delight. That is a lot of information to keep track of and social listening data is often a crucial partner in this endeavour. Semantic classification further ensures there are no duplicates.

Brands 114

Brands Sentiment How To Analysis 114

Sprout Social

NOVEMBER 11, 2021

Many of the technologies your team relies on were built to integrate and share data with other tools. With Sprout’s Zendesk integration, you can create new or link to existing Zendesk users, create and manage Zendesk tickets in Sprout, edit user and ticket data in Sprout, and even comment on specific Zendesk tickets from Sprout’s Smart Inbox.

Social Media Management 121

Social Media Management Social Media Platform Review 121

Proactive Report

NOVEMBER 14, 2016

One of the biggest ways technology has changed the practice of PR is the use of data to drive strategy. PR practitioners today mus tknow how to find, mine and analyze relevant data sets. Research before you start a campaign. Evaluating the success and value of a campaign. Did the campaign reach your goals?

Research 40

Research Data Analytics Patterns 40

Techipedia: Tamar Weinberg

FEBRUARY 12, 2013

But, though it didn’t receive as much attention as the launch of FBX, Facebook made another critical move in December when it allowed advertisers to target customers based on what they searched for in Google, Yahoo! The first step in a successful search led campaign on FBX is determining the users you want to target. Main Characters.

Facebook 208

Facebook Engineering Campaign System 208

Harp Interactive

MARCH 31, 2010

The client wants to know if their social media campaign is working! They want to understand how social media marketing will meet their goals before they commit to a budget allocation for a “mythical campaign&#. Google Page Rank for branded and unbranded terms. Referring traffic to your website.

Analytics 350

Analytics Social Media Trendrr Digg 350

Keyhole.co

DECEMBER 13, 2023

Social media marketing keeps evolving with each new social app. Add to the mix the ever-changing trends, you realize you need a robust social media strategy to run successful online campaigns. The brands that get it right do so by leveraging social monitoring and listening.

HootSuite 52

HootSuite Price Sentiment Social Media Management 52

Techipedia: Tamar Weinberg

APRIL 7, 2014

Social networking gives sponsors and clinical trial coordinators the ability to target a vast group of e-patients. Advanced campaign tracking tools make it much easier to identify issues and correct them. Here’s a list of useful campaign tracking tools to get you started: Facebook’s Campaign Tracker and Insights.

Research 194

Research Pharmaceuticals Social Media Tools 194