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10 of the Best Brand Storytelling Campaigns of 2022

Social Media Strategies Summit

Research from Google and Talk Shoppe found that virtually all consumers agree that “good content” tells a story. To answer that question, we’ve rounded up 10 of the best storytelling campaigns and considered what we could learn from each. We spend more than seven hours daily using the internet , including almost 2.5 Image source.

Campaign 305
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Create an Advantage+ Shopping Campaign

Jon Loomer

If you’re an e-commerce brand that utilizes Meta ads to promote your products, you’ve either experimented with or heard about Advantage+ Shopping campaigns. Let’s create an Advantage+ Shopping campaign… What Are Advantage+ Shopping Campaigns? They streamline the process of setting up your campaign.

Campaign 173
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How to use Google Analytics for stronger social media reporting

Sprout Social

That’s why leaders from more than 700 companies surveyed in the 2023 State of Social Media Report revealed that 85% of their business decisions were strongly informed by social data and insights. And 56% claimed they soon planned to invest more resources in social media data analysis.

Analytics 138
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Google Outlines New Personalized Ad Targeting Options for Display and Video 360 Campaigns

Social Media Today

Google continues to develop new data safe ad targeting options.

Google 217
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Google Adds Nielsen TV Data to Reach Planner to Better Optimize Video Campaigns

Social Media Today

Google has added TV reach data into its Reach Planner tool in order to provide advertisers with better comparisons on ad spend.

Nielsen 148
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Social Data Analysis: The Pros and Cons of Social Data

Oktopost

But when it comes to social data, it’s not about how much data you have but rather how you leverage it. Their research and engagement can turn into precious data for your business. Social data analysis requires the right tools and thought processes to collect, analyze, interpret, and apply the data accurately.

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LinkedIn Offers New Integrations with Google Campaign Manager and Vimeo

Social Media Today

LinkedIn has announced new integrations with both Google Campaign Manager and Vimeo, offering additional options for data and content.

Vimeo 167