Sherrilynne Starkie

DECEMBER 20, 2020

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. The fourth most-popular social network for Canadians is Instagram. Or conversely, to keep their names out of the news.

Marketing 367

Marketing Syndication Adwords News 367

Waxing UnLyrical

APRIL 26, 2012

This is also a good time though for said teams to re-evaluate their adoption of new networks into their overall strategy. Here are some questions to ask yourself as you develop a strategy for social networks, both new and old. Is your audience part of the network? Does your brand message fit the network?

Social Networking 222

Social Networking Flickr Influencer Retail 222

SocMed Sean

MARCH 3, 2022

Pinterest began as a social network that allowed users to visually share and discover new interests and inspirations by posting images or videos to their boards or the boards of others. Here are some thoughts about including Pinterest as an effective part of your campaigns. Campaigns house ad groups and ads.

Strategy 195

Strategy Marketing Automotive Campaign 195

Firebelly

JULY 27, 2010

Digitalia | Indianapolis Social Media Marketing « Social Media News: Top 5 Stories of the Week | Main | 3 Stories That Rocked The Social Media World This Week » July 27, 2010 YouTube Tuesday: The Social Network Trailer The Social Network , aka "The Facebook Movie," hits theaters October 1st.

Social Networking 172

Social Networking YouTube Film Paid Search 172

Webbiquity SMM

MAY 9, 2023

Goal-setting is the foundation of any successful social media (or any other type of) marketing campaign. These tips will help you identify tactics for achieving your social media marketing efforts, while the tools will help you gain valuable insights into your audience and measure the effectiveness of your campaigns.

Social Media 267

Social Media Tips Marketing HootSuite 267

Social Media Strategies Summit

JUNE 8, 2023

It’s still the most-used social network in the US, with 73% of American consumers visiting the site regularly… Source: Statista It’s also the platform 65% of marketers plan to use most in 2023. But they were interested to discover if they could use the social network to increase purchases via physical retail stores.

Brands 130

Brands Facebook Influencer Campaign 130

Freelance Social Media

MAY 26, 2009

Non-profits see online social media as an inexpensive way to build relationships, increase involvement, and help out with publicity and education efforts. Non-profits see online social media as an inexpensive way to build relationships, increase involvement, and help out with publicity and education efforts.

Social Networking 225

Social Networking Organization Foursquare Survey 225

Sherrilynne Starkie

DECEMBER 20, 2020

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. The fourth most-popular social network for Canadians is Instagram. Or conversely, to keep their names out of the news.

Marketing 195

Marketing Syndication Adwords News 195

Pam Moore

APRIL 6, 2019

The new always on, always connected, digital and social world provides amazing opportunities for smart digital brand marketers and business leaders to develop, test, and launch marketing programs, campaigns, products and services to market in far less time than days past. know what people think of your latest campaign?

Campaign 60

Campaign Social Media Content How To 60

Ignite Social Media

JANUARY 12, 2018

There’s no question that Facebook leads social networks when it comes to innovation, especially when it comes to ad-buying offerings on the network. For years, brands have been looking to tie social media marketing efforts to physical, in-store traffic. What Is An Offline Conversion Anyway?

Conversation 101

Conversation Facebook API Data 101

Social Media Strategies Summit

MARCH 6, 2024

Consider the Total Size of Your Target Audience Whether you’re just getting started on social media or already have tens of thousands of followers, it’s essential to understand the total size of your target audience. If LinkedIn is your top social traffic source, that could be because it’s the most popular social channel among your audience.

Social Media 215

Social Media How To Survey Analytics 215

Waxing UnLyrical

DECEMBER 21, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali 7 Reasons To Add Amplify To Your Social Networks December 21st, 2010 Tweet I first heard about Amplify earlier this year; I believe it was at the January chapter meeting of IABC/DC Metro.

Social Networking 270

Social Networking Class Comments Conversation 270

Firebelly

JULY 13, 2010

Digitalia | Indianapolis Social Media Marketing « 5 Fun Twitter Quizzes | Main | What the F**k is Social Media NOW? » July 13, 2010 Coleman Campsite: The Original Social Networking Site "We're not saying that  Facebook and Myspace got their idea from us, but we're not saying they didn't either."

Social Networking 141

Social Networking Sites MySpace Paid Search 141

Ignite Social Media

JANUARY 8, 2024

How do you define Impressions in social media? While the various social networks have slightly different definitions, generally each time your content appears on someone’s screen, it’s counted as an impression. What does Reach mean in social media? How are Video Views defined in social media?

Social Media 124

Social Media CPA CPM CPC 124

Sprout Social

APRIL 16, 2024

Social listening has always been a powerful tool for brands that know how to wield it effectively. These insights build stronger messaging, campaigns, product lines—the opportunities are endless. Social listening queries allow marketers to keep their finger on the pulse of what’s happening online.

How To 99

How To Sentiment Template Templates 99

Sprout Social

JANUARY 2, 2019

Sprout Social not only provides a big-picture overview of your content’s reach but also drills down to specific posts and social networks. Through content marketing via social, brands can give followers a much-needed incentive to check out what their sites have to offer. Web traffic metrics. Lead generation metrics.

Campaign 111

Campaign Social Media Metrics Trends 111

Sprout Social

JANUARY 24, 2024

From understanding audience interests to pinpointing the right collaboration for a campaign, there are many intricacies to influencer marketing. According to The 2023 Sprout Social Index™ , authentic, non-promotional content is the number one type of content consumers don’t see enough of from brands on social.

Influencer 103

Influencer Brands Collaboration Authentication 103

Sprout Social

MAY 11, 2023

Brand safety tools are automated solutions that protect your brand from threats on social media and other digital channels, including major reputational risks such as your ads appearing alongside distasteful content. Factor them into your social media advertising strategy to minimize risk and maximize the impact of your campaigns.

Reputation 131

Reputation Tools Brands How To 131

Janet Fouts

JUNE 17, 2010

This is especially true when you are on multiple networks. Think of your online conversations as an aggregate whole and not just one network at a time. You can’t mention activism and social media without James Karl Buck coming up. His tweet activated his social network and word spread quickly.

Privacy 130

Privacy Social Networking Aggregator Issues 130

Webbiquity SMM

JANUARY 24, 2023

The velocity of change across social networks shows no signs of slowing, prompting advertisers to brace themselves for what lies ahead in 2023. While the social media marketing environment is constantly shifting, there are several social media advertising strategies that marketers may choose to focus on this year.

Advertising 238

Advertising Social Media Strategy Authentication 238

Hootsuite

SEPTEMBER 14, 2023

Social media intelligence could be the answer. By tuning in to the conversations that your target audience is having–both about your brand and the broader topics in your industry–you can gain valuable insights into how they think, what they care about, and what motivates them. What is social media intelligence? Try for free 2.

Social Media 102

Social Media Sentiment HootSuite Analysis 102

Sprout Social

FEBRUARY 19, 2024

AI automation powers AI marketing , which marketers, like you, can use to pivot your campaigns seamlessly based on real-time market indicators, empower your customer service teams and grow holistically. Take for example, Sprout’s AI-driven Social Media Listening solution.

Strategy 105

Strategy Sentiment Patterns Marketing 105

Firebelly

JUNE 24, 2010

| Main | Are We Addicted To Social Media? » June 24, 2010 Jakes Take: A Slew of Social Network Ideas Almost everyone is aware of the major social networkingwebsites in existence. But did you know there’s a social network dedicated to people who like totravel to different baseball parks?

Social Networking 121

Social Networking MySpace Paid Search SMS 121

Oktopost

NOVEMBER 30, 2023

And if our data is flawed, we won’t know which channels are best to invest in or which content resonates most on which networks. We also miss rich insights about audience preferences, desires, and sentiments that could inform sales conversations and help drive more leads through the funnel.

Forums 62

Forums Reddit Analytics Sentiment 62

Firebelly

NOVEMBER 24, 2009

Digitalia | Indianapolis Social Media Marketing « Courtney Love gets sued over tweets | Main | Cyber Monday Is Here! » November 24, 2009 Social Networking Meets Game Consoles There used to be a time where you could play video games for video games and use the computer for computer related things. What do you think?

Social Networking 101

Social Networking Meeting Paid Search SMS 101

Oktopost

FEBRUARY 7, 2022

With her extensive experience working with social media for a diverse group of organizations and clients, Milena is recognized for her ability to produce high-quality content for different social networks, and for using digital marketing initiatives to increase engagement, conversions, and click-through rates.

Social Media Management 170

Social Media Management Social Media Badge Hosting 170

Webbiquity SMM

JANUARY 24, 2019

There are several reasons why marketers may want to partially automate their social media campaigns. First, success with social media marketing comes with frequency (plus quality). In addition, brands often spread efforts across multiple platforms for each of their campaigns. Guest post by Anand Srinivasan.

Social Media 164

Social Media Marketing Hashtag Campaign 164

Digimind

NOVEMBER 11, 2020

Ask any marketer out there about proving ROI on social networks, and you will soon witness a ramble of KPIs and terminologies like audience growth rate, number of clicks, conversion, or bounce rate, all of which may certainly apply to your campaign performance – but are not instrumental for that next step towards building customer rapport.

Metrics 103

Metrics ROI Campaign Social Networking 103

Hootsuite

SEPTEMBER 25, 2023

So you’ve planned and launched a social media campaign, and waited patiently for the likes, comments, and conversions to roll in. Did your target audience love your campaign, or was it a flop? Without social media benchmarks (a.k.a. Is a 2% engagement rate high or low? Actionable insights to help you grow faster.

Industry 125

Industry Engagement HootSuite Analytics 125

Oktopost

NOVEMBER 16, 2023

For a competitive edge, benchmark against competitors’ social media data to reveal where your content may fall short. If your strategy includes paid ads , analyze campaign metrics to optimize performance and budget allocation. For example, you may discover increased comments for a particular campaign.

Analysis 69

Analysis Data Sentiment Metrics 69

Ignite Social Media

OCTOBER 24, 2022

It’s an effective way to stay on top of your social media presence and make sure you are engaging with your audience regularly. The tool also provides some great features for managing social media campaigns, such as the ability to create and track goals, set up automated tasks, and measure results. Not great for larger teams.

Review 78

Review Social Media Management Price Collaboration 78

The Social Media Hat

JULY 18, 2016

Social Media 7 Best Social Media Practices To Boost Your Conversions. Few businesses create social media accounts just for fun. They post on social media in the hopes of converting their fans and followers into customers. Does social media increase sales? Consider "Soft Conversion" Content.

Conversation 60

Conversation Social Media Geotagging Campaign 60

Oktopost

JANUARY 10, 2022

Can you hire a millennial to run your social and be successful? Jen helps uncover why it’s crucial to have a social strategy, why brands don’t need a crazy active presence on every social network, and how to break through the social media noise to reach your customers and buyers. Meet Jennifer Gutman.

Social Media 158

Social Media B2B Social Media Management Hosting 158

Sprout Social

JULY 21, 2022

To help you out, we’ve put together a list of 14 types of social media every marketer needs to know. From social networking to video sharing and social messaging, there’s something for everyone (and every business). Types of social media. Social networking. Social messaging.

Types 145

Types Social Media Microblogging Overview 145

Oktopost

JANUARY 30, 2023

We’ve added TikTok as a fully supported network in our platform! Unifying Campaign Management to Improve Visibility and Productivity There are a few key reasons why we decided to integrate TikTok into Oktopost. First and foremost, we wanted to make it easy for our customers to adopt this rapidly growing social media network.

B2B 62

B2B Strategy Social Networking Collaboration 62

Sprout Social

MAY 15, 2023

While it’s not exactly possible to read people’s minds, you can get pretty close by listening in on their social media conversations. That’s why you need social listening tools to analyze what people are saying on social media and extract valuable insights. The basic plan for BuzzSumo starts at $119/mo.

Tools 112

Tools Tweetdeck Brands Sentiment 112

SocMed Sean

MAY 8, 2019

Social networks change, trends change, people change…and their appetite for a specific marketing message can go out the window at the drop of a hat. For most businesses, their digital marketing goal is often repeatable, predictable, low-cost traffic to their website that results in conversions of some type.

SEO 239

SEO Strategy Tips Marketing 239