Pam Moore

JANUARY 19, 2020

Employee advocacy programs arm the brand with a digital army of brand advocates who can represent the brand far better than a boring press release. Brands get conversational. A continual conversation that earns trust, empowers, inspires and entertains will deliver impact and a positive return on investment (ROI).

Trends 78

Trends Brands Marketing Influencer 78

Navolutions

JANUARY 21, 2014

Here’s a snippet of The Cluetrain Manifesto that was dead-on about the fundamentals: “…Markets are conversations. If you feel that you’re ready to grant that exalted ‘Social Media Officer’ title to someone, keep in mind that you need to allow them enough independence to do an effective job. Who has time to micromanage anyway?

Social Media 100

Social Media ROI Press Release Conversation 100

Proactive Report

DECEMBER 24, 2010

Marketers rate social media as the online marketing channel with the greatest positive effect when integrated with email. Facebook and Twitter were the most commonly used sites in integrated email-social campaigns. Connect to the social network/s that most of your list members belong to. source: Lyris.

Trends 85

Trends Engagement Press Release Social Graph 85

Webbiquity SMM

NOVEMBER 2, 2010

As she notes in her introduction, Li’s book is organized around four main themes: Research: start by using search and social media monitoring tools to discover where your customers and prospects are congregating. Don’t automatically assume they use the most popular social networks. Social Events (e.g.,

Review 152

Review Social Media Marketing Handbook 152

agora pulse

DECEMBER 14, 2016

Social listening is the process of monitoring digital conversations to understand what customers are saying about your brand online and if you’re a social media manager or PR agency then you may be in the 24% of brands already be doing this for your clients…. Do people like your campaign? Do they have questions?

Tweetdeck 60

Tweetdeck Social Media Management Press Release Influencer 60

Twist Image

NOVEMBER 29, 2011

If you only follow back those who are truly interesting to you, it's a better way to curate content and dive deeper into some of the meatier conversations. This is online social networking. online conversations. online social networking. press release. social media channel. chris brogan.

Twitter 103

Twitter Press Release Tumblr ROI 103

Laurel Papworth

APRIL 29, 2012

OUTCOME: Students will gain an understanding of the 7 Steps of Social Media Engagement. Computer Based Session: Build a social media press room with socmed press releases, blog and social objects. . Nine Steps of a Social Media Strategy. Before you build a social media campaign, you need a strategy.

Class 85

Class Training Social Media Case Study 85

Kikolani

NOVEMBER 19, 2010

Why blogger outreach campaigns will be considered spam – not actual blogger outreach, but link requests to bloggers at least. 10 ways to guarantee more sales and conversions – reassure your buyers before the sale to get more sales. Social Media / Social Networking. Want to take a peak into the seminar?

Mashup 128

Mashup Resources Digg Social Bookmarking 128

Techipedia: Tamar Weinberg

OCTOBER 22, 2009

If you take a look at any one of their four accounts , you’ll notice one thing: they’re not using Twitter to converse but to broadcast. Effectively, they’re porting their press release information to the wide open, and perhaps going a little more granular by featuring content specific to elements of iTunes.

Apple 154

Apple Twitter Forums Policies 154

Social Media Strategies Summit

OCTOBER 21, 2022

For years, government agencies have been an attractive target for marketing campaigns. That’s 20% higher than any other social network. So be sure to share your own content, such as publishing press releases, promoting upcoming events, or posting progress updates on current projects. Build Targeted Ad Campaigns.

Examples 150

Examples LinkedIn Social Media Overview 150

Techipedia: Tamar Weinberg

JANUARY 12, 2010

by Tamar Weinberg on December 19, 2007 Share How do you leverage different social networks? I am fascinated by the amount of social networks that I’m part of, but better yet, I’m intrigued to find that I assume different “personas,&# at least in terms of choosing friends (and using the networks), on each social site.

MySpace 114

MySpace LinkedIn Facebook Social Networking 114

Sprout Social

FEBRUARY 7, 2024

Use these insights to develop a counter-strategy, such as a new campaign, discount or innovative feature. Following industry trends and joining the conversation helps your business stay relevant. It uses AI to identify and analyze the underlying emotions in online feedback, mentions and conversations. And there’s more.

Tools 89

Tools Sentiment Marketing Reputation 89

Sprout Social

SEPTEMBER 19, 2016

Social media outreach is one of the best ways to form new relationships, increase engagement and get more eyes on your content. Executing a successful outreach campaign can be difficult, tedious and even frustrating sometimes. What is Social Media Outreach? Are you launching a campaign to promote a blog post?

Social Media 40

Social Media BuzzStream Alltop Influencer 40

The Marketing Blog

NOVEMBER 25, 2007

am going to analyze a new development in the domain of social media which I learnt about from the blog of my friend.Its about the adoption of web 2.0 Reply daksh November 30, 2007 at 8:31 am Hi Simeran, Thanks for adding to the conversation. Reply an analysis « web-a-too-ee November 30, 2007 at 3:56 pm [.] Fastrack.in

Social Media 100

Social Media Web 2.0 Startup Flickr 100

Writtent Blog

DECEMBER 6, 2023

Send out a press release or feature article and get your logo on the team uniforms. Never stop networking, follow all leads, and participate in conversations wherever you find them. Send out press releases for each organization and/or time you donate. Set up a PPC campaign. Be a people person.

Small Business 98

Small Business Marketing Compete Directory 98

Diva Marketing Blog

MAY 19, 2009

1-topic about social media marketing. To help you understand how to participate in the "new" conversation without getting blown-up. Susan was named a Fellow of the Society for New Communications Research in 2008 and speaks regularly at social media conferences like BlogHer and New Comm Forum. 30-minutes. Miss today's show?

Blogger 40

Blogger Marketing Nielsen Press Release 40

Convince & Convert

NOVEMBER 1, 2011

Brian: I’ve studied this actually, the idea of social network fatigue. There’s a lot of conversation these days about influence or outreach and Klout , with Klout’s new algorithm change recently. Is that a sign of the times? Is that a sign that we did it wrong the first time? Jay: Absolutely. Brian: Yeah.

Klout 122

Klout Social Capital Influencer Social Graph 122

Convince & Convert

DECEMBER 9, 2014

Owned media activities include store signage, product packaging, website and blog content, and press releases. As others have suggested, I agree that much of the activity that takes place on social media is better classified as leased media (or rented media) rather than owned media.

Marketing 164

Marketing Activities Press Release Mobile 164

Koka Sexton

DECEMBER 20, 2009

The Essential Guide to Social Media From Brian Solis: Download this comprehensive PDF ebook that provides an executive guide to Social Media for PR, Customer Service, Product Development and Marketing. The Social 7 An informative (and fun!) Here’s a comparison of the pros and cons of six different options that are fast and free.

Case Study 99

Case Study Wiki Software List 99

Koka Sexton

DECEMBER 20, 2009

The Essential Guide to Social Media From Brian Solis: Download this comprehensive PDF ebook that provides an executive guide to Social Media for PR, Customer Service, Product Development and Marketing. The Social 7 An informative (and fun!) Here’s a comparison of the pros and cons of six different options that are fast and free.

List 96

List Social Media Case Study Wiki 96

Sprout Social

MARCH 27, 2023

Creating a social media campaign is an intricate process that requires deeply understanding your audience, brand, products and competitors. And the campaign doesn’t end when your team hits “publish.” Skip ahead with these links: What is a social media campaign? How does your brand help overcome them?

Campaign 125

Campaign Social Media UGC Metrics 125

Convince & Convert

JULY 6, 2010

The taboo of never tooting your own horn with a press release about your good deeds clearly has crumbled in corporate America, and companies today are not only promoting philanthropy through social networks, they’re building unique Facebook pages and Twitter profiles for these important programs.

CSR 139

CSR Social Media Strategy Consultant 139

Webbiquity SMM

JANUARY 19, 2011

Great content naturally attracts links, but Matt Malden points out ways to go beyond that by blogging, sending a regular email newsletter, using Twitter, social networks, YouTube and other sites to expand your online presence. Social Media Affecting BtoB Buying Behavior by The Proactive Report.

Tips 179

Tips Press Release Reputation B2B 179

Techipedia: Tamar Weinberg

JANUARY 5, 2010

Social Media: Getting Started Why You Have to Engage in Social Media, Even if You Don’t Want to (A Smart Bear): Jason Cohen (@asmartbear) makes a compelling argument into why social media must be considered, even if you have no interest in it. The article has examples of how social media worked too.

Marketing 265

Marketing SEO Journal Engineering 265

Techipedia: Tamar Weinberg

MAY 28, 2010

That’s why you need to paint a picture that’s more meaningful and encompasses what “social media&# as a label really is. Some of us have been thrust into social media simply because the online landscape showed potential for online conversations. These are conversations, not broadcasts. Be responsive.

Social Media 278

Social Media Strategy Yahoo Communities 278

Kikolani

SEPTEMBER 10, 2010

Social Media / Social Networking. Who are the best social media researchers ? 10 social media books – every small business owner should read. Press Releases. Finally, use Social Mention , Google Alerts , and Google Analytics to measure 5 points of ROI: Increase mentions and links.

Mashup 116

Mashup Resources WordPress Press Release 116

Convince & Convert

JUNE 22, 2010

Would a company launch a major television campaign if the CEO had never watched TV? If communication is most effective in a press release, so be it, but if it is most effective via social media tools, that should be just as viable an option to a marketing or PR department. “You can't win if you don't play&#.

Social Media 132

Social Media B2B Company Consultant 132

Webbiquity SMM

JANUARY 19, 2012

The software doesn’t provide a way to automatically segregate branded from unbranded search keywords (which would be nice), but this can be set up manually using “Campaigns.” ” Campaigns are gShift’s method for creating different keyword groups to track (e.g., by product line, country, competitor, etc.).

Software 140

Software Review SM2 Alterian 140

Techipedia: Tamar Weinberg

FEBRUARY 10, 2010

They’re tasked with contacting bloggers about different initiatives, sending out story ideas and “press releases&# (hopefully with a social component, since those are preferred by many bloggers). The job of someone who does blogger outreach can be difficult. I think we do largely agree.

Blogger 177

Blogger Press Release Advertising Review 177

Convince & Convert

APRIL 27, 2012

As opposed to social media essentially just being a tiny little press release machine. Tom : That is a super-interesting take on that to me, because I think a lot of what people forget, especially for local businesses, is that social media starts offline, goes online, and then goes back offline again.

Insurance 115

Insurance Journal Research Hashtag 115

Webbiquity SMM

FEBRUARY 13, 2017

That means if you are only monitoring your brand’s social media accounts, you’re missing most of the social conversation about your company, products, and services. Standard web analytics tools provide only a very narrow view of social media activity: clicks through to your brand website. 2) Netvibes.

Social Media 207

Social Media Tools Netvibes Sample 207

Techipedia: Tamar Weinberg

JANUARY 5, 2009

Social Media Sites: General The Big Boys of Social Bookmarking: The Top 20 Sites (10e20): Chris Winfield ranks the top 20 social bookmarking sites by their Alexa rankings and gives a short description of what each does — in case you haven’t ventured beyond Digg. What are the most popular sites in these age groups?

Marketing 144

Marketing StumbleUpon SEO Reputation 144

Techipedia: Tamar Weinberg

JANUARY 5, 2011

5 Ways Companies are Using Social Media to Lower Costs (Mack Collier): Just what are the benefits of social media? 100 Thoughts on Social Media (Conversation Agent): This may be one of the shortest blogs post I’ve added to this 2010 list. Social Media: Measurement and ROI. They’re lucky to have him!

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Webbiquity SMM

FEBRUARY 7, 2012

Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. But which networks are most effective for spreading the content produced? How widespread, really, is the use of social media for marketing? Infographic: Social Media ROI Statistics by Digital Buzz.

Statistics 190

Statistics Research Social Media B2B 190

Webbiquity SMM

APRIL 29, 2014

Given all of the changes Google has made affecting organic ranking factors (asking webmasters to disavow low-quality links, reducing the value of guest blogging , ignoring links in press releases , etc.), the practice of SEO—optimizing owned content for search—is no longer sufficient for maximizing a brand’s online visibility.

Brands 204

Brands SEO Press Release Engineering 204

Diva Marketing Blog

FEBRUARY 1, 2010

Jim Matorin - The agency people are jumping in because we are alphas that understanding social media is a platform to deliver messages/content, to open conversations with consumers. There is nothing wrong with being personal about the Tweets as long as what you write does not attack the company or in my case the campaign.

Social Media 81

Social Media Marketing Authentication Blogger 81

Convince & Convert

OCTOBER 8, 2013

A creative director pushes a campaign she came up with, even though it’s far inferior to the three her colleagues suggested. A CEO is so happy with his own Klout score, he blasts out a press release. influencer outreach community management ian greenleigh influence marketing social networking the social side door'

Influencer 148

Influencer How To Press Release Klout 148