Sprout Social

MARCH 14, 2022

Every year, marketing and brand teams gather together to plan out their content calendars and campaigns. Depending on the type of industry they’re in or the demographics of their customers, some brands may place more emphasis on specific cultural moments than others. 4 brands making inclusive campaigns happen. Ben & Jerry’s.

Campaign 113

Campaign Brands Communities Industry 113

Convince & Convert

APRIL 12, 2024

This includes the importance of social media for discovery, reputation management, community building, and brand awareness and engagement. Yet, social media as an industry still lacks the resources, budget, and frankly, the respect, it deserves. bringing in the social team at the beginning of campaign planning instead of at the end.)

ROI 138

ROI Team Social Media Metrics 138

SocMed Sean

FEBRUARY 24, 2022

Although the company has faced some turmoil, such as an advertiser boycott in 2020, Facebook remained dominant with a steady increase in revenue. The ease of spreading fake news and misinformation on the platform dealt a major blow to the platform’s reputation. Which industries do the best on Facebook?

Facebook 130

Facebook Strategy Marketing Travel 130

Oktopost

APRIL 6, 2023

Joining the Radically Transparent podcast is Sarah Emmott, Head of Brand for Work Management by Atlassian , one of Fast Company’s “Most Innovative Companies in the Workplace”. As a career brand marketer in product-led growth companies, she’s well-versed in proving out brand-first marketing programs’ success.

Atlassian 118

Atlassian Strategy B2B Apple 118

Sprout Social

NOVEMBER 12, 2023

Brand collaborations, especially co-marketing , are a win-win for your brand reputation. And we’ll explore some of the best brand collaborations we’ve seen this year to help inspire your next campaign. Each business works together to combine its resources, audience reach and creativity to co-create products, campaigns or activations.

Collaboration 112

Collaboration Brands Fashion Sports 112

Sprout Social

OCTOBER 31, 2023

Building brand reputation and loyalty is the top business priority for leaders in the current economic climate, according to the 2023 State of Social Media report. He recommends looking at influencers who talk about your industry and whose content outperforms when they mention your topic or product.

ROI 107

ROI Influencer Marketing Survey 107

Dave Fleet

JANUARY 26, 2021

As I wrote last week, there is an ongoing dearth of trust in the digital marketing industry. Unfortunately, the industry kept pushing harder and harder in search of the holy grail of one-to-one advertising without thinking about peoples’ reactions to that level of data collection. What do they have in common?

Privacy 195

Privacy Marketing Data Reputation 195

Sprout Social

FEBRUARY 19, 2024

The intuitive collaboration between artificial intelligence (AI) and human effort is driving innovation across a range of industries such as health sciences, supply chain management, manufacturing and research & development. Thus, making you time-efficient while enabling campaign management at scale.

Strategy 105

Strategy Sentiment Patterns Marketing 105

Keyhole.co

JULY 20, 2023

These tools allow you to get a more comprehensive view of your online presence and make data-driven decisions to improve your brand reputation and performance. Engage with influencers seamlessly and track their ROI within your overall campaign. Pros It is easy to monitor the success of marketing campaigns.

Industry 52

Industry News Google Brands 52

Oktopost

MARCH 20, 2022

It has to be a two-way street: before you even say something, you might want to listen to what your audience, your competitors, and the entire industry are talking about. With social listening, you can measure and manage your reputation by monitoring brand mentions and seeing how the mention trend changes over time.

Conversation 118

Conversation Sentiment B2B Module 118

Social Media Strategies Summit

JULY 28, 2022

At Pink Orange, we value an education company’s power from a storytelling perspective; it sets them apart from their competitors and makes them authentic. I lead the development and execution of long-term (sustainable and inclusive) business strategies for both my company and our clients. What do you love about your job?

Education 190

Education Authentication Team Hubspot 190

agora pulse

JANUARY 8, 2019

On the other hand, the returns can be calculated not only in terms of gross revenue, but also in terms of brand awareness and reputation, customer satisfaction, generating leads, new followers and subscribers, website traffic and others. Tracking the ROI of a social media campaign can show you what is working for your company and what isn’t.

ROI 87

ROI Social Media Industry Insurance 87

The Realtime Report

SEPTEMBER 3, 2020

Over the last year there were approximately 665,495 company incorporations set up as per Gov.uk. It could be that industry economics as well as wider economic issues impact your business to a point of near defeat. Acts of online sabotage involve harming a business’s reputation. What Does It Mean to Sabotage A Business?

Study 184

Study Reputation Survey SEO 184

Social Media Strategies Summit

FEBRUARY 4, 2021

With the aid of marketing tools, companies of every size can network, connect, and sell. Make your LinkedIn page for your company. The first step in the campaign is to create a LinkedIn page. Complete all the fields with accurate company details. Don’t forget to upload the company logo and tagline.

B2B 130

B2B LinkedIn Strategy Brands 130

Keyhole.co

NOVEMBER 17, 2023

But if the conversations have a negative spin, your reputation will suffer, and you can expect to lose some existing and future customers. Forward-thinking businesses are taking advantage of this marketing strategy to engage audiences and manage brand reputation in real time.

Examples 59

Examples Brands Sentiment Reputation 59

agora pulse

DECEMBER 15, 2018

On the other hand, the returns can be calculated not only in terms of gross revenue, but also in terms of brand awareness and reputation, customer satisfaction, generating leads, new followers and subscribers, website traffic, etc. Tracking the ROI of a social media campaign can show you what is working for your company and what isn’t.

ROI 75

ROI Social Media Industry Insurance 75

Sprout Social

OCTOBER 15, 2020

This is a great way to read between the lines and observe, on a large scale, how people are reacting to certain posts, campaigns or your brand in general. Reputation and crisis management. Monitoring your brand can help you stay on top of your reputation and handle customer issues before they get out of control. Name variations.

Brand Monitoring 141

Brand Monitoring Brands Sentiment Reputation 141

Sprout Social

MARCH 9, 2023

In most cases, companies hire specialists for each corporate communication function, such as internal communications, public relations and executive communications. As companies switch to hybrid work models, effective internal communication is essential now more than ever. Some companies, like QAD Inc.,

Skills 113

Skills Template Templates Travel 113

Oktopost

APRIL 26, 2024

The right social media management platform can help law firms leverage social media to boost brand awareness and bring in new clients, while protecting their reputation and integrity. Make it effortless for your employees to publish company content to their profiles, and they will repay you with many shares.

Social Media Management 62

Social Media Management Social Media Reputation Platform 62

Keyhole.co

JANUARY 15, 2024

It’s easier than ever to call out individuals and companies for shady behaviors. Imagine you’ve partnered with what appeared to be a solid influencer for your marketing campaign, but soon after you launch, some unsavory tweets from the past emerge that show your values really don’t align. That’s where a solid escalation plan comes in.

Sentiment 52

Sentiment How To Reputation Analysis 52

Adam Sherk

NOVEMBER 1, 2012

This triggered me to change my strategy around traditional PR work and focus on ‘micro-PR’ campaigns. The practice of spending time and money on online, print or broadcast campaigns with big commitments and investments needs to change. Factor in not only what your competitors are doing, but what they have already done.

Startup 117

Startup Campaign Tips Reputation 117

Keyhole.co

APRIL 2, 2024

With this in mind, do you need to measure brand sentiment, track industry trends, or keep up with competitors? For example, if you’re the CEO of a new startup company, you might be looking to generate leads to market free trials. Use to: Discover insights into brand perception and reputation.

Metrics 52

Metrics Sentiment Analysis Influencer 52

Sprout Social

SEPTEMBER 18, 2023

See where your dollars had the most impact in the previous year—the campaigns that brought the biggest return on ad spend (ROAS), conversion rates or lead sources. Look for industry benchmarks to gain insights into what your competitors are spending on marketing. Company goals are the anchoring points of your marketing budget.

Marketing 132

Marketing How To Sample Samples 132

Sprout Social

AUGUST 9, 2023

With this impactful data on-hand, businesses can improve brand reputation, predict trends, differentiate from competitors and carve out a market niche. These learnings help your team create more effective campaigns, focus product development efforts and drive sales. Take Airbnb. So how can you make sense of it all?

Social Media 79

Social Media Sentiment Metrics Data 79

Sprout Social

FEBRUARY 12, 2024

3 elements to a successful influencer marketing strategy An influencer marketing campaign uses individuals with a strong social following to promote a brand. Ogilvy research shows that 75% of B2B companies have already jumped on board, realizing its immense potential. It also gives you a consistent audience. your influencer’s.

Influencer 107

Influencer Marketing Collaboration ROI 107

Webbiquity SMM

JANUARY 31, 2019

The alignment between your social media campaign and your brand / company goals and stated values. Without such a strategy, your company could very well be reaching the wrong people or posting about the wrong topics. Your company’s reputation is can be significantly impacted by its social media presence.

Social Media 184

Social Media Analysis Sentiment Comparison 184

Keyhole.co

FEBRUARY 3, 2024

Share of voice, also known as SOV, is a unit of measurement to find out how much authority you have when it comes to industry discussions. It also indicates how often customers turn towards your brand when discussing trends, ideas, and insights in your industry. Measuring SOV can benefit businesses of all sizes, regardless of industry.

Social Media 59

Social Media How To Metrics Sentiment 59

Sprout Social

AUGUST 10, 2022

billion industry in 2016 to a projected $16.4 Starbucks also ramped up its influencer marketing efforts, collaborating with personalities like Jordan Fisher to expand the reach and inclusivity of their campaigns. That’s me, in a @CocaCola campaign! Influencer marketing has grown from a $1.7 billion in 2022. jordan_fisher. #ad

Influencer 132

Influencer Marketing Reputation Collaboration 132

Sprout Social

JANUARY 9, 2024

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. Enter AI analytics. What is AI analytics?

Analytics 114

Analytics Sentiment Analysis Patterns 114

agora pulse

NOVEMBER 10, 2020

With the right social media analytics tools, you can collect and evaluate meaningful data and help your company or clients make smarter decisions. When your company or clients use social analytics effectively, they can improve campaign performance, connect more deeply with customers, and stay ahead of the competition.

Analytics 179

Analytics Social Media Tools Price 179

Sprout Social

JANUARY 21, 2021

Industries pivot. In this guide, we’ll highlight how to use social listening for marketing messaging to make sure your campaigns resonate in 2021 and beyond. Consider how younger consumers are increasingly interested in companies that market around activism and social justice. Customers change.

Sentiment 135

Sentiment How To Marketing Analysis 135

BeingOptimist

MAY 17, 2023

In today’s competitive industry, it’s important to find effective ways to increase sales if you want to achieve long-term growth and success. Businesses can increase their brand’s visibility, reputation, and website traffic by actively participating on social media platforms like Facebook, Instagram, Twitter, and LinkedIn.

Strategy 75

Strategy Software Campaign Conversation 75

The Realtime Report

OCTOBER 7, 2019

When implemented correctly, a social media campaign can enhance a company’s reputation and generate a large number of quality leads. And while every business strives to use social media to connect with consumers effectively, the reality is that plenty of companies fall well short of this goal. That’s the bad news.

Training 87

Training Social Media Tips Marketing 87

Keyhole.co

NOVEMBER 10, 2023

It evaluates their product positioning, marketing and sales strategies, and USPs, sees where you stand in your industry, and examines whether you are ahead or behind them. Typically, the generic internal benchmarking methods compare one business process to another similar procedure inside your company.

Metrics 59

Metrics Analysis Comparison Price 59

Hootsuite

SEPTEMBER 6, 2023

This introductory question is a classic interview kickoff—no matter what kind of job you’re interviewing for, it’s standard that you’ll be asked how you got your start in the industry. Tell me about a strategy or campaign you created that you’re most proud of. Why do you want to work for our company? Time to brag! Ooh, sneaky.

Social Media Management 102

Social Media Management Questions Social Media HootSuite 102

Keyhole.co

DECEMBER 15, 2023

So, running engaging campaigns can be daunting. From start-ups to small businesses and large enterprises to public figures, Mentionlytics can help manage a brand’s reputation and social media. Keyhole Keyhole is an end-to-end social media monitoring and publishing tool that allows brands to track their online campaigns.

Sentiment 52

Sentiment Price Analysis HootSuite 52

Sprout Social

APRIL 12, 2022

We’re sharing statistics on the intersection of social media and PR from Sprout Social’s State of Social Media Investment Report , along with other industry facts from top sources like Edelman. Let’s paint the landscape of the industry before diving into the statistics. Public relations through a new lens.

Statistics 108

Statistics Skills Analytics Press Release 108