Later

JUNE 26, 2020

Facebook Groups are an effective way to create a community, drive engagement, and improve customer relations for your brand or business. While Facebook Pages can sometimes feel like a one-way channel for brands to share updates, Facebook Groups are a space for users to connect and communicate with like-minded people about shared interests.

Groups 74

Groups Groups Facebook How To 74

Convince & Convert

SEPTEMBER 26, 2013

Call it the ultimate teaser – cosmetics company NARS recently turned to Snapchat to release a preview of its upcoming Guy Bourdin color cosmetics collection. In general, the campaign and subsequent response reinforced Snapchat as a tool for brands to consider. About the Jessica Gioglio: Follow @savvybostonian.

Film 140

Film Loyalty Upcoming Social Media 140

Social Media Strategies Summit

JANUARY 10, 2019

Here are 10 of the best storytelling campaigns we’ve seen in 2018 and what you can learn from them. Peloton’s Better is In Us Campaign. This campaign, which premiered during the Winter Olympics, told the story of a working mother and all of the tiny struggles and wins that are a part of her daily life. Think beyond video.

Net Neutrality 161

Net Neutrality Campaign Brands Apple 161

Techipedia: Tamar Weinberg

MARCH 12, 2009

Exploring the Royal Caribbean Promotional Marketing Strategy by Tamar Weinberg on March 12, 2009 Share My husband Brian , who knows firsthand how much I eat, drink, and sleep social media, pointed me to an interesting critique by ExpertCruiser on a 2007 social media marketing campaign by Royal Caribbean.

Brands 133

Brands Message Boards Travel Forums 133

Social Media Strategies Summit

NOVEMBER 28, 2022

How much can you dedicate to the whole campaign, and how much are you willing to pay per click? Sales : To see if your FB ads were successful, calculate ROI by dividing the revenue generated from the campaign by the total amount spent on ads. Let’s talk about loyalty again. Engagement. App Promotion. Image source. Image source.

Examples 246

Examples Facebook B2B Instant Messaging 246

Sprout Social

JUNE 15, 2023

4 questions to ask when evaluating social media management tools for nonprofits The right social media management tools streamline your workflows, make it easy to engage your community and provide access to key insights that your entire organization can use. How will this tool help us grow and engage our community more meaningfully?

Social Media Management 115

Social Media Management Social Media Tools How To 115

Keyhole.co

FEBRUARY 27, 2024

In this section, we’ll deep dive into what makes Spotify’s marketing campaigns a true success- 1. Posting frequently From waiting for a release from Rihanna to getting excited about Taylor Swift and Ariana Grande’s upcoming albums, don’t we all wish our favorite artists dropped new music more often?

Social Media 59

Social Media Strategy Content Collaboration 59

Hootsuite

MAY 10, 2021

But social media allows them to increase awareness for specific messages, campaigns, product launches, and other initiatives. Athleta community! We’d like to get your opinion on our upcoming Spring designs. Build brand communities. While brand communities have existed long before social media. Humanize your brand.

Examples 145

Examples Company Social Media Apparel 145

Hootsuite

APRIL 21, 2022

With new features like Meta Pixel and Facebook Shops making it even easier for brands to optimize campaigns and for shoppers to purchase from you, it makes a ton of sense to be selling your goods and services on the OG social network. Knowing how to maximize your paid and organic Facebook campaigns is key to making more sales.

Strategy 100

Strategy Brands Facebook How To 100

Bare Feet Studios

JUNE 9, 2010

Three years ago, when Twitter was a tight knit community of tech and communications early adopters, we literally begged them to charge for the service. As late as November, 2008, Guy Kawasaki ran a poll and over half still said they would be willing to pay – despite the usual snark attack common by internet communities.

Upcoming 57

Upcoming Conference Social Graph Flickr 57

Convince & Convert

SEPTEMBER 21, 2010

You have to create content, be part of many communities, and proceed incrementally. You’re engaged in an advertising and marketing campaign that uses the Web as its distribution platform. Working on campaigns for several clients and its been a slow haul, especially for a new brand.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

agora pulse

JANUARY 16, 2020

Not sure how much customer service and community management your team members can handle? Give every team member access to your content calendar, so they know about upcoming campaigns and special events. Call out campaigns that you think will drive substantial engagement to ensure your team is ready to respond.

Social Media 123

Social Media Team Issues Review 123

Hootsuite

APRIL 26, 2023

Having accurate, insightful information gives you the chance to deliver the best products, write the best messages, and build engagement and customer loyalty. billion social media users into a board room for a chat about your latest ad campaign. Tweak your next marketing campaign to let audiences know you can treat them even better.

Research 123

Research Social Media HootSuite Marketing 123

Keyhole.co

AUGUST 10, 2023

This can be pictures or videos of your office, team-building activities, or maybe a sneak peek of an upcoming project. This fosters community and interaction within your network. Not only does it create a sense of community, but it also provides social proof. It’s also a way of turning your customers into brand advocates.

LinkedIn 52

LinkedIn Engagement Content Case Study 52

Keyhole.co

AUGUST 10, 2023

This can be pictures or videos of your office, team-building activities, or maybe a sneak peek of an upcoming project. This fosters community and interaction within your network. Not only does it create a sense of community, but it also provides social proof. It’s also a way of turning your customers into brand advocates.

LinkedIn 52

LinkedIn Engagement Content Case Study 52

Ignite Social Media

OCTOBER 5, 2022

Brands should still consider Twitter for a few solid reasons: Twitter is great for community management Twitter is an effective social listening Ad options on Twitter allow for selective targeting Bite-size videos are now very much welcome in the Twitter algorithm. Our answer for many brands is yes. We know a gamer would love this.

Twitter 110

Twitter Brands Airlines Meme 110

Sprout Social

DECEMBER 20, 2023

Features like the campaign planner and tags take the guesswork out of reporting on content and campaign success. Discover authentic and impactful creators to partner with, and use Tagger to manage your relationships, contracts, campaigns and more in one centralized platform.

HootSuite 111

HootSuite Brands Price Collaboration 111

Pixlee

APRIL 19, 2021

Increase community engagement. The authentic, quality content that came from this contest can now be used by the brand for future marketing endeavors and to create buzz about upcoming contests and offers. Your contest rules should depend on your campaign objective. Set Clear Goals. Generate leads/sales. Ramp up web traffic.

Social Media 58

Social Media UGC Hashtag Privacy 58

agora pulse

OCTOBER 1, 2019

Is the upcoming holiday season stressing you out? Your campaigns will be strongest when you intentionally coordinate them well across multiple platforms. If you want to run social media ads to increase sales by both targeting cold traffic and running retargeting campaigns, get your ad campaigns approved ahead of time.

Social Media 135

Social Media Small Business How To Campaign 135

agora pulse

OCTOBER 1, 2019

Is the upcoming holiday season stressing you out? Your campaigns will be strongest when you intentionally coordinate them well across multiple platforms. If you want to run social media ads to increase sales by both targeting cold traffic and running retargeting campaigns, get your ad campaigns approved ahead of time.

Social Media 135

Social Media Small Business How To Campaign 135

Convince & Convert

JULY 6, 2010

Online consumers are savvy and being open and communicative is vital to reputation management. Showcase the strides that the company has made for the cause, whether this means funds donated, awareness raised, consumers reached, beneficiaries helped, communities improved, etc. Rally third-party endorsers to help share your stories.

CSR 137

CSR Social Media Strategy Consultant 137

Later

SEPTEMBER 2, 2019

An alternative is to takeover another profile’s account — this opens you up to a brand new target audience and a chance to grow your community. . If you’re ready to start reaching new audiences and building brand loyalty, running an Instagram Stories takeover is a great place to start. How to Run an Instagram Stories Takeover .

Instagram 65

Instagram How To Upcoming Influencer 65

Hootsuite

JULY 9, 2019

Whether you’re buying a new mattress or choosing a hotel for your upcoming vacation, It’s easy to get overwhelmed. But the payoff is big, as it builds loyalty and strengthens your brand reputation among your followers. If you’re looking to boost your brand’s engagement on social, consider running an awareness campaign.

Strategy 111

Strategy How To Marketing Review 111

Convince & Convert

AUGUST 10, 2010

note: CoverGirl is a client of Marina Maher Communications , one of my clients. I did not work on the Klout campaign. note: good post about this program from Valeria Maltoni ) JF : Opt-in rates for those campaigns have been north of 70%, which is just astounding. It will be interesting to watch. It will be interesting to watch.

Social CRM 133

Social CRM Influencer Klout Social Media 133

Convince & Convert

APRIL 14, 2010

Then, strategize ways you could make those problems disappear by providing better content (as with Geek Squad), faster response (as with Nationwide), or better access to help (as many companies are doing by launching online customer support communities using Get Satisfaction or other systems). link] Dave Ryan Great Post.

Social Media 128

Social Media Consultant Health Care Questions 128

Convince & Convert

JULY 22, 2010

However, if a firm focuses on building brand loyalty with a small subset of customers, they may find that it has an exponential impact. Even the big marketing players are still figuring this out, though the recent Old Spice campaign has done a lot to show how companies are conversing with users in new ways.

Social Media 128

Social Media Strategy Influencer Case Study 128

Convince & Convert

APRIL 28, 2010

I would then create a group in my database solely populated by those influencers, and I would create a whole series of outreach and engagement campaigns to trigger positive brand chatter among them. This – after Spring – before Summer campaign – drives incremental sales during a slow selling period.

Social Media 147

Social Media Strategy Influencer Social CRM 147

Techipedia: Tamar Weinberg

JUNE 16, 2010

If you look around the social web a lot like me, you will agree that most social media campaigns suck. If your business is already on the social web, you will need something to help you improve on your campaigns. You will be able to gather enough data from your own campaigns to help you improve your online marketing.

Questions 277

Questions Social Media How To Postrank 277

Oktopost

JUNE 9, 2020

For them, it’s a way to become thought leaders within their professional communities by sharing insightful and educational content provided by their company. When sales share content on social media, they become more engaged with their professional communities. It gives them greater access to the needs and interests of prospects.

B2B 144

B2B Survey ROI Metrics 144

The Realtime Report

APRIL 24, 2024

When gratitude is authentic, it fosters affection and loyalty. Share relevant content, create exclusive communities, offer valuable resources, and show your support for their endeavors. How do you actually put these principles into practice and execute an effective follow up campaign? Plus, it’s just good manners!

Eventful 91

Eventful Survey Loyalty Authentication 91

Buffer Social

JUNE 1, 2016

Seeing the people behind the product is fascinating, and I always feel special when I learn about an upcoming product update before everyone else. and plan your PR campaigns accordingly. Some companies have taken their communities to Slack. Separate design accounts are more common on Twitter than other networks.

Social Media 40

Social Media Hubspot Marketing Engineering 40

Convince & Convert

SEPTEMBER 1, 2010

There’s a huge gap between the perception of social media as an instant, free, can’t miss marketing opportunity and the reality of social media as a long-term, time-intensive customer loyalty and brand advocacy opportunity. because I had only one quarter to do a campaign that got big results or we were screwed.

Social Media 120

Social Media Consultant Social CRM eBook 120

Convince & Convert

APRIL 22, 2010

Social Campaigns & Apps (social media marketing) In this approach, you’re using contests, promotions, offers, and self-contained applications and widgets to promote your company or product. Brand Communities Take your best customers – the 1% that really give a damn about you – and activate them.

Social Media 128

Social Media Social CRM Loyalty Web 2.0 128

Hootsuite

AUGUST 14, 2023

Design a comprehensive social media campaign for launching a new Greek restaurant chain, including ideal post frequency and creative content ideas. Develop a campaign slogan for an ecommerce store selling handmade jewelry that conveys the company’s sense of style, quality and values.

Products 92

Products Real Estate Tourism Fashion 92

Keyhole.co

DECEMBER 15, 2023

For example, “This Christmas, we’re teaming up with [Charity Name] to make a difference in our community. For example, “Getting the perfect shot for our Christmas campaign wasn’t easy, but it sure was fun! ” Why we love this: Exclusive campaigns create a buzz like no other.

Social Media 52

Social Media Meme Collaboration Examples 52

agora pulse

JULY 8, 2020

Hashtags on Instagram help users to follow topics they care about, see what’s trending, and get involved in campaigns or contests. These posts offer a glimpse into your business, create authenticity, and spark brand loyalty. I’m a big fan of witty brand Innocent and their “Innocent Big Knit” campaign in aid of Age UK was perfect.

Instagram 109

Instagram Tips Marketing Hashtag 109

Viper Chill

MAY 17, 2010

Friendships aren’t made overnight and the longer you’re friends with someone the more your loyalty and trust grows and the more you get out of the relationship. I found this to be excellent material as I was just getting ready to do my first guest post as a video this upcoming week talking about a very similar scenario.

Blogger 76

Blogger Sites Delicious Comments 76