Remove Campaign Remove Communities Remove Insurance Remove Twitter
article thumbnail

How To Harness The Power Of Twitter Hashtag Analysis

Keyhole.co

The challenge to engage effectively on Twitter goes beyond wit. This is where the value of Twitter hashtag analytics becomes priceless. As we dive into its dynamics, you’ll get to explore how you can leverage hashtag intel to refine your Twitter strategy. However, this analytical approach is not merely about data aggregation.

Hashtag 52
article thumbnail

Social Media Report Card - Cigna

Unmetric

Social media is a great way for insurance providers to reach their prospective customers. Since insurance is a recurring investment, social media aids in consistent persuasion. Still skeptical about insurance brands being on social media? This is a great way to showcase your company as a community. At a glance, Cigna has.

article thumbnail

How to reach younger consumers: 9 legacy brands adapting for new audiences

Sprout Social

For example, a life insurance brand may want to appeal to both older and younger generations. Leverage their expertise to create influencer marketing campaigns that will resonate with target audiences. The campaign was a massive success, earning over 245 million views for the #Abercrombie hashtag and 45 million for #AbercrombieHaul.

Brands 111
article thumbnail

7 Brands Achieving Killer Results on Facebook

Social Media Strategies Summit

This is more than Instagram (37%), Snapchat (24%) and Twitter (22%). TAKEAWAY: By making themselves vulnerable and creating fun, relatable content, the NPD has been able to build a “brand” that their community (and the Facebook audience as a whole) can engage with. #2 Source: Pew Research. 2 Aflac Overcomes the Algorithm Changes.

Brands 108
article thumbnail

Is Your Attempt at Inclusion an Insult?

Waxing UnLyrical

Sometimes, a really great campaign gets noticed for the right reasons ( Starbucks’ “Pass the Cheer” campaign comes to mind.). That’s how we get we get racially-segmented campaigns, rather than ones segmented by topic, language, price-point, product purpose or other factors that aren’t based on race. And follow her on Twitter.

Insurance 240
article thumbnail

#SocialPR Spotlight: Sean Sorita

Waxing UnLyrical

In today’s society, news comes to us very quickly through social media platforms such as Facebook, Twitter, and the Internet. What is one Social PR campaign you’re in love with? The social PR campaign that I am in love with is Esurance Pass It On. Twitter Facebook Google+ LinkedIn #SocialPR Spotlight: Sean Sorita.

Delicious 100
article thumbnail

Post Performance Report: Brands transforming social customer care

Sprout Social

Welcome back to the Post Performance Report (PPR), a series where we compile and analyze social media posts and campaigns inspiring us, and breakdown what makes them so genius. So this month we scoured the internet looking for brands across industries—from pet products to business software to car insurance—who shine when responding on social.

Report 63