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How to Promote Non-Visual Brands on Instagram

Pixlee

Conversely, non-visual brands, like insurance, software, and other similarly abstract brands can struggle with Instagram as a channel. Even for the most abstract industries, like insurance, forging an emotional connection with customers is critical. Use Contests to Engage your Customers & Community.

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How social media consistency drives business results

Sprout Social

In 2022, Figo Pet Insurance went all-in on their organic TikTok strategy. Even as a smaller, younger pet insurance brand, our consistency sets our performance apart from more established competitors.” Cheyanne explains, “Trending sounds and memes related to pets and pets insurance drive the highest engagements.

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5 Social Media Time-Saving Tips for Businesses

Socialmedia.biz

Friendly responses, and even thanks for good reviews, take less time than full-blown content campaigns while keeping businesses engaged with followers. Then personalized dashboards speed up collection creations for versatile promotions, campaigns and purposes. Take Shortcuts and Use Templates. Create Unifying Hashtags.

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How to reach younger consumers: 9 legacy brands adapting for new audiences

Sprout Social

For example, a life insurance brand may want to appeal to both older and younger generations. Leverage their expertise to create influencer marketing campaigns that will resonate with target audiences. The campaign was a massive success, earning over 245 million views for the #Abercrombie hashtag and 45 million for #AbercrombieHaul.

Brands 113
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8 Black Marketers Who Are Making Their Mark on the Industry

Likeable

Meena Harris is a lawyer, activist, and the founder of the Phenomenal Woman Action Campaign , a female-powered organization that brings awareness to intersectional social causes. She believes when people and communities thrive, your business thrives. Chief Operating Officer, American Family Insurance. Telisa Yancy.

Industry 134
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Social Media Report Card - Cigna

Unmetric

Social media is a great way for insurance providers to reach their prospective customers. Since insurance is a recurring investment, social media aids in consistent persuasion. Still skeptical about insurance brands being on social media? This is a great way to showcase your company as a community. At a glance, Cigna has.

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A healthcare team’s guide to HIPAA compliance on social media

Sprout Social

As Florence explains, “Social is a non-negotiable part of driving brand awareness and building connections with patients, physicians and community members. Craft policies and train your team Start by consulting with your legal and compliance teams, and make them a key partner in validating the legality of your strategy, campaigns and content.