Akamai Marketing

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6 Things To Empower Your Social Media Campaign

Akamai Marketing

What’s needed for a successful social media campaign? The first of which is that no matter how fantastic your social media professional is, you’ll still be pivotal to the success of the campaign. Here are 5 ways you can support the success of your social media campaign and your investment with a social media professional.

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What you’ve got.

Akamai Marketing

Recently, I was approached to help with a social media campaign called the Blue Key Campaign (#bluekey). You might have seen my tweets about the campaign, its a true grassroots social campaign. The Blue Key Campaign is a show of support to those who work with some of the 43.7

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Case Study and Lessons Learned: Increasing Foot Traffic for Retail Using Social Media and Event Marketing

Akamai Marketing

Listen: They had previously done an influencer campaign which produced a short burst, but didn’t create anything sustainable and they couldn’t figure out why. Think: After hearing about their previous experience, Akamai determined the influencer campaign fell flat because the influencers weren’t neighborhood influencers.

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Why Transparency Matters

Akamai Marketing

The recent example of the McDonalds campaign gone bad is…well, its just “Ouch.” I would argue that this isn’t a “truly” social campaign since the impetus was actual paid tweets with a designated hashtag, but we’ll leave that for another discussion. But what’s the real lesson here?

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9 social media trends to keep your eye on in 2012

Akamai Marketing

This will lead to: More integrated social media campaigns: Social media will be an integral part of business communication. Whether the initiative is a new business product or simply a campaign, we’ll see businesses working those ideas and campaigns more throughly into their social media platforms.

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6 reasons why social media shouldn’t be a last ditch effort

Akamai Marketing

If you don’t know these things – finding them out before your social media campaign will improve its likelihood of success. For example, you might find that you have a great idea for a social media campaign, but you’d like to include it in your print advertisements. Give yourself a break and be willing to take a risk.

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The bus to Hawaii: Marriott boosts Hawaii Bookings 40% with event.

Akamai Marketing

The campaign, a road tour, dubbed the “Spirit of Aloha” includes Hawaiian travel and tourism executives, 3 dancers & 2 musicians on loan from the Polynesian Cultural Center as well as Maui’s Camile Velasco of American Idol fame. The group got lots of together time as they moved along middle America on a 45-foot bus.

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