Buzz Marketing for Technology
MARCH 16, 2011
If we know consumers attach certain keywords to our brand and that certain topics are becoming important to them, we can probably buy those words as search terms before they become expensive, and we can probably own them not only from a paid standpoint but also from a natural standpoint. Consumers today don’t search with long phrases.
Buzz Marketing for Technology
FEBRUARY 25, 2009
But what is really interesting to me is the fact that beyond Tier 3 tactics (according to the chart) you start to see the social media tactics. So try to map your tactics more to the buying cycle when you deploy them. Tags: social media Buying Cycle.
Buzz Marketing for Technology
MAY 16, 2012
Not so with Social Media. With Social, there is no passive tense. Social media allows the marketer to jump into the fray and to CREATE outcomes instead of being a victim. Related posts: Social Intelligence adds value throughout the Stage Gate Process Social data is becoming increasingly important in the new.
Buzz Marketing for Technology
JUNE 15, 2009
But this is not a dig at Dell it’s a dig at all of us marketers who say they don’t understand how to calculate an ROI from Social Media. And at this point in social media or even in the development of the web - we have plenty of ways to track and measure lead generation coming from Social Media.
Buzz Marketing for Technology
MARCH 23, 2011
You want to target micro-segments where people think about buying auto insurance. We know that people buy auto insurance when they buy a car. Using social data, we have discovered that people tend to think about auto insurance when their kids are going to prom. Social Media – the Next Frontier!
Buzz Marketing for Technology
SEPTEMBER 7, 2011
But as a Social media marketer, we believe in the power of a world where consumers are more connected to friends and brands, but when it comes to convincing the C-suite how and why, oftentimes they find themselves pointing to indeterminate measures of success such as Facebook Likes. Victoria Harres, PR Newswire.
Buzz Marketing for Technology
JULY 20, 2011
Vitrue a social media marketing platform determined that the average value of a Facebook ‘fan’ is about $3.60 when it comes to a Media Equivalent Value (MEV) per year. Bottom line is I think we are exiting a phase of experimentation (what I like to call Social Science Experiments) and moving into a phase of monetization.
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