Rebekah Radice

APRIL 3, 2017

If you use social media to market your business, writing great content is a must. So how do you write social media content your audience actually wants to share… And do it consistently? How To Write Social Media Content People Actually Share. But the challenge for most companies is getting started.

Social Media 141

Social Media Content How To Buy 141

Keyhole.co

JANUARY 27, 2023

Social media is quickly becoming the go-to method medium for B2B marketers looking to promote their business. In fact, a study by the International Data Corporation found that 75% of B2B buyers use social media to make purchasing decisions. This makes it the ideal platform for B2B marketers on social media.

ROI 52

ROI B2B Social Media How To 52

Webbiquity SMM

AUGUST 23, 2010

Can the financial return on expenditures for social media business activities– in marketing, PR, customer support, HR, product development or other areas — be accurately measured? Among social media pundits, the debate rages on. Among social media pundits, the debate rages on.

ROI 193

ROI Social Media Vocus Metrics 193

Convince & Convert

OCTOBER 9, 2017

And Instagram is one of the best ways to reach this group of business executives and entrepreneurs. You’ll notice that none of these brands use shady, behind-the-scenes tactics like buying and selling followers. Hubspot Provides Value through Rich Content. Noticeably absent: Blatant marketing for HubSpot!

B2B 157

B2B Instagram Brands Hubspot 157

Likeable

JUNE 7, 2021

It’s no secret that social media has become a playground for targeted advertising over the last decade. The exponential growth of this feature and ubiquity of ads on social media both raise the question: Do people even like it? After doing a survey of our own, we found that most people fall into one of three groups.

Hubspot 52

Hubspot Survey Privacy Groups 52

Waxing UnLyrical

AUGUST 2, 2018

Focus on the benefits of working with/buying from you. Ask questions on social media. Create a group of “client insiders” to provide you with feedback on new products or services. You could break that group down in so many ways: moms, dads, gay couples, parents who adopt, Millennials, Gen X, etc. Create surveys.

Content 124

Content Brands Findability Marketing 124

BeingOptimist

JANUARY 14, 2022

Then, identify the keyword intent by focusing on the bottom-of-the-funnel keywords where clients want to buy your product. You need to reach these people again because studies indicate it may take up to nine times of visiting a website for the customers to convert or decide to buy. Therefore, ensure you offer as few plans as you can.

Startup 105

Startup Discount Price Survey 105

agora pulse

JANUARY 28, 2020

Actually, you’ve probably been making the shift to this form of social media marketing already. Relationship marketing expert and thought leader Jessika Phillips recently joined Agorapulse’s Social Pulse Weekly Show to share what social media managers should know about dark social.

Remix 139

Remix Social Media Management Conversation Analytics 139

Rebekah Radice

APRIL 3, 2017

If you use social media to market your business, writing great content is a must. So how do you write social media content your audience actually wants to share… And do it consistently? How To Write Social Media Content People Actually Share. But the challenge for most companies is getting started.

Social Media 60

Social Media Content How To Buy 60

Convince & Convert

JUNE 7, 2017

Meanwhile, Hubspot research found that 65 percent of companies said generating traffic and leads was their top marketing challenge. According to the Alterra Group , 97 percent of marketers claimed it led to a better ROI than other marketing tactics. T-Mobile CEO John Legere is incredibly active on social media.

Campaign 146

Campaign Marketing B2B Conference 146

Buffer Social

SEPTEMBER 11, 2023

What we’re witnessing in today’s tough economy is the inevitable rise of social selling. This trend leverages social media platforms to build connections and establish meaningful relationships with potential business prospects — and when it comes to social selling, LinkedIn is the MVP.

LinkedIn 113

LinkedIn Tips Skills URL 113

agora pulse

FEBRUARY 5, 2018

Focus shifting from “helping you find relevant content to helping you have more meaningful social interactions” More posts from friends, family and groups. “You’ll see less public content like posts from businesses, brands, and media” This change may mean people spend less time on Facebook.

Facebook 136

Facebook News Feed Feedly 136

Buffer Social

JANUARY 18, 2017

The thing we love most at Buffer is to help you succeed at social media. And a key part of social media success is knowing which goals and targets to set for your team. Today I’d love to share with you a bunch of super-actionable social media goals you can use to help your team achieve great things.

Social Media 40

Social Media How To Metrics Tweetdeck 40

Webbiquity SMM

MAY 10, 2011

The “ROI of social media&# (or lack thereof) is a hot, and still hotly contested, topic. I summarized arguments from both sides a few months ago in The Social Media ROI Debate. It can influence your prospects to buy from you, but doesn’t normally lead straight to a purchase.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Rebekah Radice

JULY 15, 2019

You can even do an interview with a fellow expert or colleague in your niche like Jessika Phillips and Mike Gingerich do with NOW Marketing Group. And once you build up a series of webinars, adding them to a landing page like Hubspot creates a learning center that your audience can continue to come back to. Brand Videos.

Types 119

Types Video Content Case Study 119

Pixlee

DECEMBER 13, 2021

In today’s highly competitive world of ecommerce, it takes more than building a product, pushing it to the market, and making claims about being the best to get consumers to actually pay attention to your business and buy from you. Practice Actionable Social Listening. Build Community-Based Membership Programs.

Strategy 52

Strategy UGC Brands Apparel 52

Webbiquity SMM

FEBRUARY 16, 2011

Nearly half of B2B marketers using social media view LinkedIn as an effective channel, while only one in three say the same of Facebook. participating in groups and answering questions). A better practice: “In group discussions, don’t ask questions or make comments that are obvious sales pitches.

LinkedIn 189

LinkedIn Tips B2B Findability 189

Akamai Marketing

APRIL 4, 2011

By taracoomans – April 4, 2011 Posted in: Content , Featured , social media Photo credit: BaronBrian 97 Million people use Twitter. By taracoomans – April 4, 2011 Posted in: Content , Featured , social media Photo credit: BaronBrian 97 Million people use Twitter. Your currency is your social media VALUE.

Lurker 203

Lurker Klout Policies Consultant 203

Social Media Strategies Summit

NOVEMBER 28, 2022

Targeting groups on its own isn’t necessarily enough. You should connect with these groups in a way that resonates. Write with these different groups in mind: customers, potential customers, repeat customers, and recent buyers; the list goes on and depends on which audiences you select in the Facebook module. Connections.

Examples 246

Examples Facebook B2B Instant Messaging 246

Buffer Social

MAY 2, 2017

We have written about the 15 psychological principles in marketing and studied seven social media psychological research. Social proof. The use of social proof can be found in many areas of both offline and online marketing. We buy products endorsed by celebrities because we want to look like them. the halo effect.

Marketing 111

Marketing Influencer Instagram Trends 111

Writtent Blog

OCTOBER 21, 2013

What does it take to practically revolutionize the work process at HubSpot, Reebok, Google, and Apple, just to name a few? In order to convince someone to buy their product, IdeaPaint conducted some serious strategic planning. ’ or “Buy this bucket of paint and get a free T-shirt!”? – sells paint.

eBook 90

eBook Hubspot Buy Apple 90

Convince & Convert

MARCH 8, 2016

Ultimately, both groups are tasked with the same revenue production goal, but their core skills and perceptions are different enough that much is lost in translation. Research from The Aberdeen Group found: Aligned sales and marketing teams produce 400% higher annual growth than teams that are unaligned. The Power of Smarketing.

How To 60

How To Embedding B2B Patterns 60

Convince & Convert

MAY 29, 2013

This is where the adoption of the Four Ms of Influence Marketing needs to be embraced as the natural evolution of the Four Ps , particularly when it comes to lead generation and understanding the customer life cycle via social media. The problem is, influence today is defined by social scoring platforms like Kred and PeerIndex.

Influencer 146

Influencer Marketing ROI Hubspot 146

Convince & Convert

JUNE 1, 2014

Lots of great people that I consider to be colleagues and friends were on the list(s) too, and sites I adore like Social Media Examiner, MarketingProfs , Buffer , Social Media Today , and Hubspot made the top 25 sources group as well. I remember meeting Chris Brogan for the first time. And CC Chapman.

Twitter 167

Twitter Marketing Conference Consultant 167

Koka Sexton

NOVEMBER 14, 2008

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Super list of 50 social media links Have you ever wanted to know more about how to make a huge impact in social networking? The “Middleman” of Social Media is Your Friend The Next Evolution of Social Media… You can’t handle the truth!

List 85

List Social Media StumbleUpon Blogosphere 85

Proactive Report

JULY 3, 2011

Social media has extended the reach and influence of your stakeholders – they’re on Facebook, Twitter and LinkedIn and they’re connecting to each other. The Social Graph is the representation of our relationships. The Social Graph is the representation of our relationships.

Social Graph 104

Social Graph Hubspot StumbleUpon Digg 104

Sprout Social

OCTOBER 23, 2018

Ignored audiences influence buying decision. It’s those ICs that will be making the buying decisions of tomorrow. via @angieodowd from @HubSpot #SproutPartnerSummit pic.twitter.com/yURn5LrTsu. The group agreed that a lot of what agencies do lies in digital education. Day 2 of the Sprout Social Agency Partner Summit.

Hubspot 67

Hubspot B2B Team Conversation 67

agora pulse

APRIL 28, 2020

Learn from these gifted and experienced social media managers about what it takes to be successful in the social media industry. Are you hoping to become a social media manager, either for your own business or as a consultant to others? What is one thing every new social media manager should know?

Social Media Management 161

Social Media Management Social Media How To Consultant 161

Sprout Social

JULY 20, 2022

If your marketing tech stack is a puzzle, then picture your enterprise social media tool as the final piece that pulls it all together. Keep reading to find out what you need to know when choosing an enterprise social media management software. Here’s what to outline to set your company up for social success: 1.

Organization 78

Organization Social Media Tools Hubspot 78

Sprout Social

APRIL 12, 2021

Here’s a comprehensive guide on how to define a target audience and reach them through social media. In simplest terms, a target audience refers to the group of people that are most likely to be interested in your product or offer. And members of this group share common traits. What is a target audience?

Social Media 130

Social Media How To Loyalty Groups 130

Pam Moore

JULY 8, 2019

5 Ways that Social Media Marketing Software Can Fail You. There’s no denying that social media marketing software can be an enormous asset to businesses of all sizes, creating, publishing, and even reviewing the performance of their content easier and quicker. Social media software can fail you.

Software 113

Software Social Media HootSuite Marketing 113

Oktopost

JANUARY 25, 2021

Once upon a time, the streams of the freewheeling social media world and the seriousness of high-stakes B2B marketing didn’t cross. The B2B buyer’s journey can be long and convoluted, and now it often ventures into the social media landscape. LinkedIn alone generates 80% of social media B2B leads these days.

Social Media Management 156

Social Media Management B2B Social Media Hubspot 156

Keyhole.co

JUNE 30, 2021

Let’s explore how proper data use can help you boost sales through social media in this article. Five ways social media data can take your strategy to the next level. Making your social media selling nowadays requires more effort than just boosting a successful post. Improve data quality.

Data 108

Data Social Media Strategy CPC 108

Convince & Convert

JULY 6, 2012

This is Episode 23 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features DJ Waldow of Waldow Social. Read on for insights from DJ and some social media news from Eric and Jim ( this week : LinkedIn and Twitter break up). image via Hubspot. Listen Now.

LinkedIn 114

LinkedIn Twitter Hosting Social Media 114

Writtent Blog

JULY 17, 2013

Major companies may leverage focus groups to determine consumer reactions to their marketing messages, and spend significant time and budget compiling demographic insights. Are your customers engaged with the web every waking moment, or are they just starting to warm up to the idea of social media and search engines?

Sample 99

Sample Samples Research Company 99

Rebekah Radice

SEPTEMBER 13, 2016

Times change and so do social media tactics. The social media campaign that worked last year – heck, 6 months ago – may no longer elicit the same results. Or, you could design a customized social media campaign. 11 Steps to the Best Social Media Marketing Campaign.

Campaign 143

Campaign Social Media Marketing URL 143

Webbiquity SMM

FEBRUARY 10, 2015

Or have too many social media marketing statistics.” ” Well, she actually only said the first part (which is debatable), but certainly would have said the second part (which isn’t) had social media been around in the 1930s. How effective is social media in comparison to other digital marketing channels?

Statistics 50

Statistics Social Media B2B Hubspot 50