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What is Earned Media?

Sherrilynne Starkie

You try sharing it on social media and even run a few Facebook ads, but the results are short term and costly. That’s one way that earned media directly powers owned media. Earned media fuels shared media by providing quality content to share on company’s social media channels.

Fashion 409
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How to Make Money on Social Media: Tips for Brands and Creators

Hootsuite

The good news: There are so many ways to make money on social media! The bad news: There are so many ways to make money on social media…. And brands… As you know, social media changes constantly. What’s working to drive sales from social media right now? Where do you start? Partner with brands.

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Group Buying! Game Changer or Not?

Atom Thought

So how do you buy your t-shirts, or shoes? And maybe if you were buying an unbranded shoe or a t-shirt from janpath, you might want to take help from your friend in bargaining the prices won’t you? And that brings us to a couple of questions everyone is asking today- Is Group Buying going to be the next big thing?

Buy 203
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7 steps to a successful social media video marketing strategy

Sprout Social

Marketers need to take note of this if they want to plan on developing their video marketing strategy on social media. Luckily for us, there are many ways that video can be used in social media marketing. Follow our 7-step guide to creating a successful social media video marketing strategy.

Video 144
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How to Encourage Employee Advocacy on Social Media

Oktopost

We’re big believers in the power employee advocacy holds for social media marketing. Why encourage employee brand advocacy on social media in the first place? As the name suggests, it’s all about promoting your brand through your employees’ own social media accounts. But that’s what’s on paper.

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B2B vs. B2C Influencer Marketing: Platforms, Practices, and Packaging

Webbiquity SMM

In your view, what social networks beyond those big four should B2B marketers be paying attention to, if any? James: One of the things we’ve been following as a macro trend that I think is really interesting to highlight is this move away from the “social media 1.0” Affiliate sales support independent publishing.

B2B 306
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How to Buy Guest Posts That Will Boost Your SEO and Traffic

BeingOptimist

But what is guest posting, why does it wield such importance in the realm of SEO, and how can buying guest posts be a beacon of success? What are the benefits of buying guest posts? Just as a skilled merchant trades valuable goods, buying guest posts can be a strategic investment in your SEO journey. What is guest posting?

SEO 40