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Reservation Buying Type Replaces Reach and Frequency

Jon Loomer

Meta is rolling out a change to buying types, replacing Reach and Frequency with Reservation. In this post, we’ll cover the basic impact of this change and an overview of how the Reservation buying type works. What Are Buying Types? Fixed CPM means that you know what the cost will be. What is Reservation?

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8 Facebook Marketing Strategies For Small Business To Increase Engagement & Sales

Keyhole.co

As any small business owner knows, marketing can be pricey. Big businesses can throw massive budgets at expensive marketing strategies, but small businesses just don’t have that luxury. Small businesses don’t have the budget for national ads, hiring celebrities, or creating flashy campaigns.

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Top 4 Benefits of Hiring Commercial Cleaning Services for Your Small Business

The Realtime Report

Top 4 Benefits of Hiring Commercial Cleaning Services for Your Small Business. Your staff and workforce’s health and safety determine the level of success you will have in your business. Unlike your home, your business premise is prone to dust and other harmful allergens. Save Costs and Time.

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How To Start A Blog For Your Small Business

Buffer Social

After all, you’re a small business owner, and probably not a trained writer. A blog can also be a low-cost way to elevate your small business’s reach and also build credibility with your followers, making it a win-win situation. Why start a blog for your small business?

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Three Areas Where a DIY Approach Doesn’t Save a Small Business Any Money

Small Business Mavericks

A small business typically operates on a small budget, so it’s logical to approach expenses by asking, “Can I do this myself and save money?” It’s a smart approach that you can apply to many areas—but there are three key operational parts of your small business that make more dollars and sense to outsource.

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From Etsy Store to Multimillion Dollar Candle Studio: How I Grew My Small Business

Buffer Social

I didn’t set out with the intention to become a massive global brand, but it’s the dream for so many small business owners. Expect to Make Investments Before You Feel Ready One of the things I wish I had done differently is making major investments into my business earlier than I did.

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Our New Transparent Pricing Dashboard: Where Your Money Goes When You Buy a Buffer Subscription

Buffer Social

We’ve shared a number of parts of Buffer’s business transparently over the years — and one piece we’ve always wanted to expand on is where your money goes when you pay for a Buffer subscription. Our Average Sale Price (ASP) in 2014 was $13, while our total Operating Costs were $3,575,897.

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