Bye Bye Buy Buttons | Social You Should Know
Ignite Social Media
DECEMBER 26, 2016
As we get ready to say goodbye to 2016 we’re also saying Bye Bye Buy Buttons, checking out my big 2017 Facebook “Prediction” and taking a look at Snapchat’s big move with the NFL. Bye Bye Buy Buttons. Earlier this year, Digiday reported that buy buttons weren’t taking off on platforms like Instagram and Pinterest. All this and more in this week’s Social You Should Know.
An Insider Look at Reach and Frequency Ad Buying on Facebook
Ignite Social Media
JUNE 23, 2016
Of the two methods of buying ads on the platform, Auction and Reach and Frequency , here’s a deeper look into the benefits of Reach and Frequency ad buying. What is Reach and Frequency Ad Buying. Facebook defines Reach and Frequency as “an ad buying type on Facebook and Instagram that can provide powerful and predictable results.” Me, too.
[Cool Infographic Friday] The Shockingly High Cost of Disengaged Employees
APRIL 3, 2015
Buy our book. You know exactly why we care about this topic, right? See this infographic from our friends at Good.Co. Figure out how to engage your employees. Or better yet, hire us. ———— ( photo credit ). Cool Infographic Friday Culture That Works
Faking it on Social Media: What are the Costs?
SEPTEMBER 18, 2012
Don’t buy twitter followers, okay? To borrow a phrase from Peter Shankman , A KITTEN DIES EVERY TIME YOU BUY FAKE FOLLOWERS. But I guarantee building your networks organically will be much more valuable in the long run than buying followers to raise your clout (or Klout ) in the online sphere. Today’s guest post is by Stacey Acevero. Building Your Social Networks.
How Much Does Facebook Advertising Cost? The Complete Guide to Facebook Ads Pricing
JANUARY 10, 2017
We previously shared what $5 per day will buy you on Facebook Ads , but how much does Facebook advertising really cost? And the short answer is, it’ll never cost you more than you have to spend. If you have a budget of $5 per day, Facebook Ads will never cost you more than $5 a day. Let’s go… Benchmarks: How much does Facebook advertising cost?
Facebook Ads: 9 Factors That Impact Cost Per Conversion
MAY 20, 2015
And by “results,” note that I’m focusing on Cost Per Conversion. Your focus is on the cost per desired action. There are nine main factors that impact the cost per conversion of Facebook ads… Click To Tweet. 1. Of those who have interest, a small percentage will be willing to buy. larger percentage will be willing to buy. Product. Audience.
Angst Ridden Squirrel Dominates
JULY 26, 2016
Great copywriting is the art of convincing the reader to actually read the first line.and eventually buy what you are selling. Related Stories Landing Pages: The Key to Conversion Launch Sales with Landing Page Optimization Digital Marketing: Five Costly Mistakes. So perhaps the secret sauce you’re missing in your business is a better understanding of copywriting. Brian D.
Buying Facebook Likes. It Happens. A lot.
SEPTEMBER 4, 2013
And buying Facebook Likes is no different. That exact scenario is what has some buying Facebook Likes. Especially when you consider the cost. $5. Yep, $5 is all it costs to boost your Facebook page instantly by hundreds, sometimes thousands of Facebook Likes within a day or two. It’s just like anything else in life really. It’s a tempting practice.
5 Reasons You Don’t Buy Likes with Facebook Advertising
Convince & Convert
JULY 28, 2015
You want them to visit your website, buy something, fill out a form that gives you access to more important data (like email address). According to the superlative study from Salesforce.com on social media ad results (Salesforce is a sponsor of my Social Pros podcast) , the average cost-per-click on Facebook ads in Q1 2015 was 39 cents. ” he asked. My short answer was “No.”
27 Writing Mistakes that Are Costing You Clients and Cash
MAY 14, 2014
Margaret went (past tense) to the store, and she buys (present tense) a drink. The post 27 Writing Mistakes that Are Costing You Clients and Cash appeared first on Inbound & Content Marketing Hub. Forget about all your blog marketing and traffic generation efforts. Typos. Having a typo on your blog is 100% inexcusable. mean, you do proofread each blog post several times, right? 2.
Should Advertising Cost Less?
APRIL 24, 2014
Shouldn''t the cost of advertising go down? As you get better at it, as your testing and learning, you are able to lower your cost per acquisition and get laser-focused on what works and how to optimize it. We expect marketing spending to come in below prior-year levels due to productivity movements in marketing and advertising costs." What if marketers looked at it this way: as a brand finds it place in this new world, the cost of advertising should decline. Not the best question that a marketing professional should be asking, but bear with me on this. Radical?
The Cost Of Being Right vs. When It’s Ok To Shut Up
JULY 26, 2012
Me: She is 3 so we did not need to buy her one. Manager: You need to buy her one because she is 3. Me: Fine, I will buy her a ticket, I could care less. What Did It Really Cost? Before you make something a big deal, think about the what the residual cost of being “right “ is going to cost you. Last weekend, I did something that I don’t usually do.
Don’t Buy Your Programmatic Audience, Build It
Convince & Convert
JANUARY 3, 2014
In its place, the good folks at both McKinsey & Company, Forrester Research, and Scott Brinker at ChiefMarkeTec have proposed maps of the customer journey that reflect the actual complexity of buying behavior. You should know precisely what it costs. The funnel is dead. Because the funnel was like the mullet of marketing: you knew exactly what you were getting. Simpli.fi
The Social Cost of Unpaid Tweetup Teams
Bare Feet Studios
NOVEMBER 23, 2011
Looking at this strictly as business, we are providing our services for below market value in most cases based on the dollar cost of the service/product being given. This reminds me of that old saying, “Why buy the cow when you get the milk for free?” Brands hope to use influencers to build their own influence and market their products and services.
Tweeting of purchases is a plug that money can’t buy – Social Media ROI Monetization
MAY 6, 2013
ChompOn, a group-buying site similar to Living Social and Groupon, recently revealed that at the end of a purchase, if the customer “shares” the purchase on Facebook, it’s worth $14 to their business. The customer is effectively signing up the next customer at zero cost. How much is a a Tweet worth, in dollar terms? Off it went. As for my DVD purchase on Amazon?
4 Ways to Effeciently Spend Your Holiday Paid Media Budget
Ignite Social Media
OCTOBER 27, 2016
Here are money-saving tips for social media buying during this expensive period. Posts that break through and perform well can make the higher costs pay off. Instead of buying on all channels, focus on the ones that have historically been cost effective for you. If you find that Facebook has brought in the most clicks at the lowest cost-per-click, place media there instead of trying to buy on a flashy channel that has brought few clicks at a higher cost-per-click. Plan your Timing. Capitalize on your Efficient Channels.
Best Practices for Social Media Ad Spending
Ignite Social Media
SEPTEMBER 22, 2016
In many cases, they offer managed services so they can take the weight of buying off your plate for a fee. What What we have found extremely beneficial is getting to know the native buying tools up front and personal. There If you buy straight from the native tool, you don’t have to wait for a build that could take months (if they decide to use it that is). 3. Measure. Measure.
Buying & Selling Websites for Profit: An In-Depth Guide
MARCH 30, 2010
You are here: ViperChill » Business » Buying & Selling Websites for Profit: An In-Depth Guide Buying & Selling Websites for Profit: An In-Depth Guide Written by Glen, this post has 70 Comments Whenever I’m in “work mode I spend most of my time looking for websites to buy. Would you buy that? Home What the F ? Cloud Living Say "Hi!"
5 Deadly Ad Buying Mistakes
Convince & Convert
JULY 23, 2013
After all, the current capabilities of the display industry allow you to buy the exact audience that you want to reach. If you want to waste money, buy media. But all of those metrics are merely cost-based metrics—all they tell you is how much different components or outcomes in a campaign cost. How do you overcome ad buying disasters? Image via BigStockPhoto.com.
How the Web Helped Me Buy a New Car
DECEMBER 4, 2012
Their costs added up. Please continue reading How the Web Helped Me Buy a New Car and leave a comment if inspired. Comments Online is a great way to look for information before buying. I recently said goodbye to my 2001 Subaru Forester and purchased a 2013 Subaru Impreza. researched, test drove, and decided to go Japanese. drove her for over 196,000 miles! The web did help me.
A Complete Guide to Facebook’s Q3 2016 Financial Results, Earnings Call
NOVEMBER 3, 2016
Citigroup Global Markets analyst Mark May asked: As the rate of growth in ad loads slows and also as you continue to enhance targeting and as more video advertisers come onto Facebook, would you expect that eCPMs (effective cost per thousand impressions) will rise and offset part, if not all, of this impact of the ad loads slowing? billion monthly active users as of Sept. billion. billion.
The Cost of a Tribe
SEPTEMBER 10, 2013
And it sounds so much easier than say, simply buying an ad. Tweet “Just Do A Social Media Advocacy Campaign” In social media and in other areas, we’ve been seeing a big surge in “advocacy” and “crowdsourcing.” ” It’s truly an outstanding and exciting result of the democracy of the internet. Today, your tribe, you’re most excited and passionate supporters can be inspired to do your marketing for you. It’s alluring to say the least. That’s why marketing professionals and sales people have jobs. This Go!Captivate Tweet.
Computers vs. Humans: Media Buying in the 21st Century
Ignite Social Media
AUGUST 19, 2016
They handle the entire media-buying process, from building and maintaining relationships with vendors, to setting up insertion orders, to placing and optimizing ad buys. This may seem like something out of an oddly specific sci-fi movie, but it’s a reality for brands buying media in the 21 st century. Programmatic Buying. Buying Natively. Comment below!
Buy Your Way To The Top
FEBRUARY 22, 2013
You can buy your way to the top. The marketing firm, San Diego-based ResultSource , charges thousands of dollars for its services in addition to the cost of the books, according to authors interviewed. " Should I buy my way to the top for CTRL ALT Delete ? Having these organizations buy my book for every one of their attendees seemed like a more much strategic move than trying to convince individuals - one by one - to take a chance and buy my book. Brands buys fans, friends and followers online, all of the time. Literally. probably should have.
While We’re Going After Fake News, How About Ad Scams, Too?
DECEMBER 28, 2016
We all know that publishers are in a tight spot these days, but cashing in with Outbrain or Taboola content and its $0.30 to $1 CPMs (cost per thousand impressions) makes even the best sites look cheap and is unfair to legitimate advertisers that buy media above the fold. There has been quite a stir lately in the U.S. in the wake of the 2016 election over fake news that has made its way into Facebook’s News Feed. While we’re focused on this controversy, we should take a look at scam ads, as well. Scam ads are just part of the problem, and the issue exists outside of Facebook.
How to Know You’re Getting the Best CPC for Your Facebook Campaign
AUGUST 19, 2016
One of the primary challenges content marketers face is making sure that they’re getting the best cost per click that they can for their Facebook campaigns. To illustrate this, let’s compare sampling to–stay with me here–buying a car. Version B is also shown to 50 users and 10 of them click on it, giving him a CPC of $0.05—one-half the cost of Version A.
5 Psychological Techniques To Get Readers to Subscribe & Buy Your Product
MARCH 21, 2012
Those that motivate us to take action, check the product website online, or even buy the product. Then later, you ask him to buy your product. You can also convince your readers to buy your product first and then subscribe to your list by including subscription links in your product. You ask your reader to buy the product at first, and if they don’t, ask them to simply subscribe (which doesn’t cost any money). Also ask them to buy the product if they think the newsletter is informative and interesting. Do you watch TV commercials? Thanks!
Success Stories From Twitter’s Front Lines
DECEMBER 23, 2016
the following day using Twitter’s partnership with Oracle to target multiple audiences of people who frequent fast-food restaurants, who spend money at competing QSRs and who buy ready-made breakfast items. The telco also learned that creative featuring strong call-to-actions such as “choose a phone” or “order a new phone” amid product-forward imagery generated a cost-per-checkout nearly 50 percent more efficient than posts with softer messaging and less creative emphasis on product. Twitter has had an extraordinary year by any measure. That’s the power of data.).
5 Tips for Social Media Advertising During the Election Season
Ignite Social Media
SEPTEMBER 27, 2016
Politicians and brands involved in the election will be buying up as much social inventory as possible, especially in swing states like Ohio, Florida, Virginia and Colorado. Its only September and I’m sure you’re already sick of the political madness that has taken over your social feeds. Tread carefully during election windows. Think through your bidding strategy. Happy New Year!
9 Benefits [and 3 Costs] Of Building Community On Your Blog
MARCH 25, 2013
Over the years I’ve had a number of companies offer to buy my blogs. An engaged and loyal reader is a powerful thing – not only because they’ll make your site useful and might buy your products – but because they are also much more likely to help you grow what you do. The Costs of Community. Benefits [and 3 Costs] Of Building Community On Your Blog.
Marketplace to Buy, Sell Links Based on Google Authorship and Klout Launched
MARCH 27, 2013
The first-ever online marketplace for buying and selling links in articles and blog posts based on Google Authorship and Klout score has been launched. Buying and selling links based on Google’s PageRank has long been a controversial topic, as well as a violation of Google’s Webmaster Guidelines. AuthorLinks is 2017 Link Building. AuthorLinks Pricing. link].
Why Did a Russian Weed Company Just Buy Ebola.com for $200,000?
OCTOBER 24, 2014
It’s hard to say how much experience the new owners have with monetizing this kind of site, or if they’re just crazy people with a lot of money, but I believe it’s possible to recoup the costs in a few months. If The post Why Did a Russian Weed Company Just Buy Ebola.com for $200,000? News buying domains ebola ebola.com This really happened. Not even a little.
Why Ebay And Paypal Should Be Avoided AT ALL COSTS!
SEPTEMBER 10, 2010
Being an entrepreneur, I looked into it. I had tested the idea out before, but it didn’t pan out (some Nigerian scammer tried to buy it and pay nothing). What I am about to tell you is a true story. All the information has been documented on my end and is verifiable with my lawyer. How it all started. signed up, found a product to list on Ebay and put up the auction. After The Sale.
Why Social Media is not a Cheaper Alternative > $5 [part I]
MAY 4, 2011
It costs, because you have hired good people who do good work that takes time, and it costs. Yes, posting a video, making a status update on Facebook or Twitter might not cost a lot initially. It will cost between 2-5 minutes to splash some random content to a page, but that’s not really what you want to do. Yu completely and utterly fails to address resource costs.
Marketers Must Balance Targeting With Audience Reach
AUGUST 23, 2016
The Wall Street Journal recently published a story that caused some alarm in marketing circles: “ P&G to Scale Back Targeted Facebook Ads.” A more representative, albeit longer, headline would have been: “P&G to Scale Back Highly Targeted Ads in Order to Increase Broader Reach Buys on Facebook.”. Buying very targeted, smaller audiences resulted in higher CPMs (cost per thousand impressions), but not much else. When you can reach three times the users at three times the cost efficiency, you can achieve real business impact. Balancing targeting with reach.
5 Ways to Make the Most of Instagram for Your Business
Ignite Social Media
JUNE 30, 2016
By changing the content we were sharing on their Instagram page from product focused to lifestyle focused, we were able to lower both cost-per-click and cost-per-engagement. Capitalize on ‘Buy Now’ and ‘Learn More’ Buttons. Similar to both Facebook and Pinterest, Instagram now has the capability to add ‘Buy Now,’ ‘Shop Now,’ and ‘Learn More’ buttons onto their ad units.
The Three “Ss” of a Successful Live Event
SEPTEMBER 10, 2015
There are costs involved, which may include renting a space, paying for speakers, marketing, advertising, travel costs, opportunity costs, food costs, and more, so it’s more risky. . Sponsors : Although not required, sponsors help defray the costs of your event and can be the difference between profit and loss. By Rich Brooks. Why Put On Live Events.
When Agencies Oversell Practice Areas, No One Wins
DECEMBER 9, 2015
This mentality also stems from the “agency of record” concept, which has lost meaning and traction in an increasingly digital world (just look at the recent cases of Best Buy and Chobani ). Not only did the program languish for six months and cost the client more than $100,000, it also risked the agency’s relationship with more lucrative channels. By Robert Glazer.
5 Sales Email Myths that are Costing You Money
FEBRUARY 16, 2011
They trust their own opinions far more than yours or mine, and they know that clicking on a link is not a commitment to buy. Sales Email Myths that are Costing You Money. Recently, I worked with Darren on some sales content—including launch emails—for the release of a new product at DPS. That launch email was tested against another version written by a professional marketer in a split test before the launch. In (what was to me) a shock result, the email I’d written achieved: 7.3% more opens (39.5% to 32.2%). more click-throughs (7% to 2.2%). —-. Now You Can. Order now!
11 Myths of Social Media Marketing
MAY 24, 2010
While recent studies show that about half of marketers say that social media reduces their overall marketing costs , it is by no means without a price. The primary budget effect of social media marketing is to shift costs from media buying to labor. This confusion is partly due to some still-common misconceptions about social media marketing. Social media is only for the young.