Twist Image

MARCH 4, 2012

While many companies were still lamenting a basic website back in the nineties, Gary Schwartz was already imagining how content, voice and mobility would change how we connect to one another. For over a decade, Gary has been a leader in the mobile industry. He is CEO of Impact Mobile (offices in New York, Los Angeles, Toronto, etc.),

Mobile 85

Mobile Committee Marketing Forums 85

Buzz Marketing for Technology

JUNE 5, 2013

Posted in Behavioral Targeting Business Intelligence Conversion Conversion Optimization Customer Experience Interactive Marketing Internet Search SEO Strategy User Generated Content. They check in with their trusted third-party sources, and expect your message to be consistent from desktop to mobile to tablet and back again.

Bazaarvoice 230

Bazaarvoice Mobile How To Focus Group 230

Sprout Social

JUNE 7, 2023

Your audience’s reaction to your brand, or their brand experience feedback, helps you gain insights into their preferences and motivations, and predict future buying behaviors. It also means a unified experience across all the channels you use such as your website, social media, mobile apps, advertising or physical stores.

Brands 113

Brands Sentiment How To Analysis 113

Mindjumpers

DECEMBER 9, 2015

It’s a network of very talented people who possess great knowledge of social media in their local context – one of them being Nishanth Krish from India who shares his insights into the social media trends, prospects and challenges in India right now. 95 per cent of these users are ‘mobile-also’ users.

Social Media 100

Social Media Trends Mobile Social Networking 100

Mindjumpers

JUNE 5, 2012

Tweet Instantaneous mobile photo sharing is becoming increasingly popular. The Facebook-owned mobile photo editing and sharing network Instagram has been around since October 2010 and by April 2012, the platform had 30 million users worldwide. How Threadless Engages its Community on Instagram.

Engagement 277

Engagement Instagram Crowdsourcing Upcoming 277

Firebelly

MARCH 17, 2010

51% of Facebook fans said they are more likely to purchase from at least a few brands they are fans of on Facebook. 60% said that being a Facebook fan of a brand would cause them to be more likely to recommend that brand to a friend. Your comment has not yet been posted. Your comment could not be posted. Error type: Your comment has been saved.

Buy 100

Buy Facebook Paid Search SMS 100

Sprout Social

NOVEMBER 22, 2016

But there’s another side of social media that’s equally important–converting social media followers into leads or customers. Social media conversions are the ultimate sign of success for marketers. Make Your Landing Pages Mobile First. It’s a mobile-only app, and its website reflects that.

Conversation 40

Conversation Social Media Tips comScore 40

SocMed Sean

MAY 8, 2019

Social networks change, trends change, people change…and their appetite for a specific marketing message can go out the window at the drop of a hat. For most businesses, their digital marketing goal is often repeatable, predictable, low-cost traffic to their website that results in conversions of some type.

SEO 239

SEO Strategy Tips Marketing 239

Social Media Strategies Summit

APRIL 22, 2019

According to a recent report from Statista , more than 50% of digital videos are now viewed on mobile in vertical format. And it’s this same trend that will make 2019 the year of social TV. By 2021, Instagram reports that mobile video will account for 78% of total mobile data traffic. The move to Private Groups.

Trends 142

Trends Social Media Instagram Influencer 142

The Realtime Report

DECEMBER 16, 2013

Facebook puts its web feed in motion with auto-playing videos – shortly after rolling out auto-playing videos to mobile users, they’ve now arrived on Facebook.com (TechCrunch). Social Media News Ticker Facebook Instagram Instagram Direct Twitter Twitter Mirror'

News 156

News Instagram Social Media Twitter 156

Twist Image

FEBRUARY 7, 2014

It''s not all about what the mobile experience will be about. We are seeing an increase in brands leaving their true engagement to social media (be it Facebook , Twitter , Instagram , Pinterest , YouTube or beyond). It''s also the type of function that can''t be done efficiently on mobile (yet, but that could be changing).

Mobile 104

Mobile Analytics Conversation Engineering 104

Hootsuite

FEBRUARY 3, 2022

A chatbot is a piece of automated messaging software that uses artificial intelligence to converse with people. A Facebook Messenger bot is a chatbot that lives within Facebook Messenger, meaning it converses with some of the 1.3 More than 16% percent of people use social media messaging and live chat services for brand research.

Facebook 145

Facebook HootSuite Retail Conversation 145

Twist Image

MARCH 4, 2014

The app has become so formidable, that Facebook offered to buy them late last year for a reported $3 billion , which Snapchat turned down. Turning down $3 billion dollars buys a lot of attention and street cred. That doesn''t sound very social, does it? Sometimes anonymously. Sometimes between two friends.

Social Media 105

Social Media Apple Mobile Social Networking 105

Hootsuite

MARCH 8, 2022

Pinterest is experimenting with in-app checkouts , so users wouldn’t have to leave the site to buy. In the meantime, unique Product Pin formats, intelligent ads, and other shopping tools make it easy for people to search, discover, and buy your products from Pinterest. 48% of Americans purchased something on a social network in 2021.

Features 114

Features Price Buy Campaign 114

Social Media Marketing

APRIL 23, 2013

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 165

Social Media Tumblr Authentication comScore 165

Dave Fleet

FEBRUARY 16, 2016

As I’ve done so, I’ve highlighted five key landscape shifts that are changing the way that agencies and teams like ours need to operate: Newly (re-)accelerated change in social networks. Less “social”, more “media”. The (actual) year of mobile. Newly (re-)accelerated change in social networks.

Mobile 105

Mobile Trends Compete Loyalty 105

BeingOptimist

MAY 31, 2023

Understanding VSCO VSCO is a popular image and video-transforming mobile app for Android and iOS devices. Networking and connectivity: VSCO can be a great way to connect with people who share your interests. If you are able to monitor and see who has been seeing your profile, then you can reach out to them and start a conversation.

Privacy 98

Privacy Platform Policies FAQ 98

Pam Moore

JUNE 2, 2017

From strategy, goal setting, conversion optimization, community building, business and personal branding, content marketing, social advertising to live video we have you covered. Of course we also help you master every top social network such as Facebook, LinkedIn, Twitter, Instagram and more!

Training 167

Training Communities Social Media Real Estate 167

Audiense

OCTOBER 11, 2017

The conversation surrounding this new policy rapidly became global as a trending topic on Twitter. Whilst many of the car brands were at the forefront of conversations their engagement (retweets, replies, mentions etc) with the target market was limited. Ford and Volkswagen were most retweeted brands as part of this announcement.

Automotive 74

Automotive Analysis Comparison Discount 74

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. 25 Social Media Facts and Statistics. Just 4% of marketers said their companies were “very effective” at measuring social marketing in 2012. . •

Social Media 245

Social Media B2B Marketing SEO 245

Janet Fouts

DECEMBER 30, 2014

They’re not buying homes yet, they’re renting or living with parents. Prefer to spend more on socially responsible companies and say a company’s commitment to the community influences their decision to work there. Mobile is the #1 platform of choice and apps like Amazon, Groupon and Shop Kick are top hits.

Marketing 145

Marketing Nielsen Authentication Knowledge Base 145

Ignite Social Media

JANUARY 25, 2017

The final months of 2016 brought about a surprise to us as we saw costs relatively flat on the social front. This includes spend using the native buying platforms on Facebook, Pinterest, Twitter and Instagram. Easy website/mobile sites (30.2%) and helpful, knowledgeable customer service (28.3%). Track conversions.

CPM 60

CPM Discount Buy Cost 60

Jason Yormark

AUGUST 13, 2009

For the past few months I’ve had the luxury of watching a new local business not only use social networking and community building to build buzz for their business, but integrate it so much so, that it is an integral part of their day to day routine. Their Facebook and Twitter pages are a flurry of activity.

Examples 249

Examples Social Media Social Networking Community building 249

Buzz Marketing for Technology

DECEMBER 8, 2010

After 9 years of Search Engine Marketing – I think it is safe to say any keyword you are going to buy is maxed out when it comes to the Google AdWords auction process. And as more people find out about this gem of an advertising experience CPC and CPM prices will continue to march upward – I have already begun to see this in my own ad buys!

B2B 279

B2B Marketing Mobile CPM 279

The Realtime Report

DECEMBER 10, 2013

Offers come and go rather rapidly in the world of apps and social. Conversely, we also remember when Twitter acquired Vine for a relatively low sum (in a deal believed to be around one million dollars). Conversely, look what a base of the same sort of users has done for sites such as Tumblr and Pinterest.

Questions 156

Questions Real Estate Small Business Tumblr 156

Webbiquity SMM

MARCH 28, 2011

Still, social media is rapidly becoming an essential component of the b2b marketing mix. B2b buyers use social media tools throughout their buying processes, from problem-solving and how-to content in the initial research phase through product/vendor comparisons and customer experience validation.

B2B 190

B2B Social Media Comparison Discount 190

Sprout Social

SEPTEMBER 13, 2022

But that also means you have to step up your social video strategy. After all, half of TikTok users buy from brands they see on the platform. Splice is a mobile video editor that offers a set of intuitive tools to create the videos your audience wants to see. Templates for every social network. Video editing tools.

Tools 123

Tools Strategy Video Library 123

Diva Marketing Blog

MAY 8, 2014

The interweb and smart phones forever changed how we buy, what we buy, where we buy. What makes social shopping work is something so simple but at the same time it’s often a challenge for brands to achieve. The Social Share. Girlfriend, are you in a quandary about which cute dress to buy?

Smart Phone 76

Smart Phone Retail Mobile Buy 76

Buffer Social

DECEMBER 4, 2019

And three percent of those clicks end up buying something. Now, compare that to a hypothetical social commerce journey. Speaking of existing consumer behavior, it’s become widely known just how much consumers are shifting to social and mobile as primary means of content consumption and product discovery.

Social Media 98

Social Media Instagram Apparel Groups 98

Oktopost

JANUARY 5, 2021

After all, we live in a world of hyper connectivity, one where up to 67% of B2B buyers are already halfway through the buying journey before they speak with an actual salesperson. In fact, Gartner tells us that B2B buyers will, on average, only spend 17% of the buying cycle meeting with potential suppliers.

Data 132

Data B2B Statistics Social Media 132

yMarketingMatters

OCTOBER 18, 2015

It’s the progress of mobile technology and the ease with which people can shoot footage on their phones and then upload it to the Internet is incredible. Periscope and Meerkat are live streaming video mobile apps allowing you to “go live” via your mobile device anytime and anywhere. Why the explosion of video content?

Video 100

Video Vimeo Marketing YouTube 100

Twist Image

MARCH 23, 2011

In addition, 86% of Americans stated that TV advertising still has the most impact on their buying decisions. The survey indicates that the Internet, mobile and social media channels are enhancing the overall television viewer experience, driving people to watch first-run programs and live events during their initial broadcast.

Advertising 111

Advertising Types Influencer Instant Messaging 111

Social Media Marketing

APRIL 22, 2011

It sits squarely in the social networking space, but it has a different twist - one from which I think businesses may be able to gain valuable insights, all while allowing people to enjoy themselves. But like the other sites, it's also a social network itself. Empire Avenue is the new game in town. What is it?

Social Media 167

Social Media Klout Flickr Radian6 167

Pam Moore

APRIL 22, 2017

84% of women turn to social networks before making a purchase decision! Influencer marketing enables you to tap into this extended network both men and women are using as they make buying decisions. Who are they people who influence their thoughts and their buying decisions? Click To Tweet. You get it.

Influencer 166

Influencer Tips Marketing Training 166

yMarketingMatters

OCTOBER 18, 2015

It’s the progress of mobile technology and the ease with which people can shoot footage on their phones and then upload it to the Internet is incredible. Periscope and Meerkat are live streaming video mobile apps allowing you to “go live” via your mobile device anytime and anywhere. Why the explosion of video content?

Video 133

Video Marketing Vimeo YouTube 133

Twist Image

MARCH 15, 2011

The current incarnation of these gift cards assigns Facebook Credits into your Facebook profile, which can be used to buy stuff like virtual tractors in the popular online game, Farmville , or toward other virtual goods. Facebook will reach almost nine in ten social network users and 57.1 The arrival of Social Commerce.

Facebook 111

Facebook Retail Buy Analytics 111

Firebelly

JULY 22, 2010

| Main | Jakes Take: Facebook Hits The Big 5-0-0 » July 22, 2010 How One Unhappy Customer Multiplies Across Social Media While shopping for new tires last night, I overheard a woman and the tire store manager (let's call him "Todd") getting into an argument. I loved that this woman felt empowered by her online network!

Social Media 188

Social Media Paid Search SMS Syndication 188