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Nine Benefits of Using Social Proof in Marketing

Webbiquity SMM

ComScore’s case study shows how social proof affects conversions using their landing pages. On one page, Comscore added both their client logos and testimonials; the other showed only the logos. 82% of your prospects seek recommendations from their friends and families before buying. Reassures Prospects with Testimonials.

comScore 299
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It’s Time For Retailers To Raise Their Games-Five Quick Reminders

Direct Marketing Observations

According to a study from Accenture , comScore , and dunnhumbyUSA aimed at helping consumer packaged goods (CPG) marketers, visitors to CPG brand websites buy 37% more in retail stores than non-visitors to the brand site. The static website is dead long live the static website.

Retail 152
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Search Drives the Purchase, Social Influences it… A Little

Direct Marketing Observations

In a recent GroupM Search and comScore study this has pretty much been verified. Search drives the intent or consideration to buy, and social locks up or seals the intent and turns it into a conversion. Interestingly, the research show that search alone is still a powerful tool in online buying intent, behavior and research.

comScore 182
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The Shape-Shifting Reality Of Shopping

Twist Image

PC sales have dropped at a dramatic pace as more and more consumers buy tablets and smartphones. Looking through merchandise and actually buying right from the mobile device. We live in a world where screens are ubiquitous, cheap and hyper-connected. Plus, the data just keeps pointing us further down the road. attribution. e commerce.

comScore 101
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Top 15 Facebook Marketing Obstacles

Firebelly

According to a recent comScore study, 90% of all social media time is spent in Facebook. There is no ‘buy in’ from the top. Businesses are rushing into social spaces – with Facebook being among their top interests. This isn’t surprising to me. Facebook is massive. So, the rush will continue.

comScore 172
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Is the Hype around QR Codes Overblown?

Idaconcpts

The limb was especially tenuous as her declaration came soon after comScore released figures that supported the use of QR codes. According to comScore , 14 million Americans used QR codes in June 2011 and that the majority of those were men between the ages of 18 and 34 years old. It worked out to roughly 6% of the US population.

comScore 135
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The Trouble With Online Advertising

Twist Image

As if on cue, comScore (self-described as "a global leader in measuring the digital world and the preferred source of digital marketing intelligence" ) released a white paper last week titled, The Economics of Online Advertising , that looked at the state of online advertising. We're doing it wrong. It is early. there's more!