Twist Image

AUGUST 13, 2013

PC sales have dropped at a dramatic pace as more and more consumers buy tablets and smartphones. Looking through merchandise and actually buying right from the mobile device. Here''s a clue: who owns the mobile experience and how closely linked to the business and marketing channel is it for the companies you deal with?

comScore 101

comScore Retail Mobile Banking 101

Twist Image

AUGUST 21, 2012

Bob Hoffman (CEO of Hoffman/Lewis ) runs the blog, The Ad Contrarian , and leverages the platform as a place to debunk the over-exuberance that many digital marketing and social media professionals have when they're chest thumping or declaring the latest online platform that everyone is jumping on as panacea for brands and the future of marketing.

Advertising 102

Advertising comScore Metrics Industry 102

Twist Image

APRIL 16, 2014

Is it normal that a search engine is buying up all of the robotics and drone companies? If you''re in the marketing profession, you have to be scratching your head at the moves that Google has made over the past little while. Adding some data to this, comScore''s February 2014 U.S. Google''s first wave of innovation.

Google 92

Google comScore iPad Mobile 92

Buzz Marketing for Technology

OCTOBER 25, 2013

As more and more marketers are discovering, it’s impossible to think about any digital or e-commerce strategy without acknowledging the critical importance of the overall Hispanic population on today’s electronic marketplace. To be sure, Hispanics are not a monolithic and homogenous market. According to the U.S.

Mobile 225

Mobile comScore Insurance Sites 225

Techipedia: Tamar Weinberg

APRIL 25, 2013

In Part 1 of our Ultimate Guide to Search Retargeting , we looked at the players involved in this revolutionary tactic, how it works, and the impressive “Power Ups” it can give your marketing effort. Search Retargeting, in other words, has brought the power of search engine marketing (SEM) to display. and Bing, among others.

comScore 163

comScore Engineering Yahoo Advertising 163

Twist Image

NOVEMBER 30, 2016

but how are we buying? As a business professional, who gets up in front of large audiences to talk about consumers and their shifting buying habits, there is some data that points to a large opportunity, wrapped in one of the biggest consumer shifts in buying that our world has ever seen. buying habits. digital marketing.

Mobile 40

Mobile comScore Retail Analytics 40

Firebelly

MARCH 5, 2010

Digitalia | Indianapolis Social Media Marketing « Social Media Bootcamp: Facebook For Business | Main | The New Dork - Entrepreneur State of Mind » March 05, 2010 5 Social Marketing Stories You Need To Read This Week Theres a lot going on in the social media space and so much can get lost or overlooked in your RSS feed reader.

Feed Reader 100

Feed Reader Marketing Social Capital Paid Search 100

Social Media Marketing

APRIL 23, 2013

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links. Don''t believe me?

Social Media 165

Social Media Tumblr Authentication comScore 165

Techipedia: Tamar Weinberg

AUGUST 11, 2011

In June, comScore reported that one out of every six minutes is spent on a social network. Internet marketers, PR pros, tech journalists, etc.), Most of my circles (friends and followers in non-Goggle+ speak), are marketers, PR pros and tech journalists, so it might be skewed, but it seems as if most are only talking about Google+.

Google 177

Google Hitwise Social Networking comScore 177

Kikolani

JULY 26, 2012

Pinterest offers a new kind of social media sharing, and at the Internet marketing firm I work for, we’re seeing it swell in popularity (even though it’s still in the beat phase) among bloggers and search engine marketers for building a personal brand online. Across the U.S. Establish your passion in the industry first.

Brands 118

Brands comScore Blogger SEO 118

Proactive Report

JULY 6, 2015

With all the marketing noise out there it is not surprising that CFO’s and CMO’s are trying to make sure that the money spent on any marketing is getting results. Marketing Profs say that 70% of marketing professionals report that video converts better than any other medium. By Cokey Falkow. Microtarget your audience.

Video 40

Video comScore How To Study 40

Convince & Convert

MARCH 17, 2016

From providing entertainment to educating to expressing your opinion to marketing a product, videos are a powerful tool. Plus, your business has now cultivated a library of UGC videos that can be used for marketing purposes. In fact, a whopping 84% of millennial consumers reported that UGC has an influence on what they buy.

Video 60

Video UGC Content comScore 60

Jeff Esposito

JUNE 27, 2011

In 2011 marketers will increase their social media usage by 75 percent ( Brian Solis ). 48 percent of consumers combine social media and search engines in their buying process ( GroupM ). percent of CMOs say social marketing efforts are effectively integrated into their overall marketing strategy ( MarketingProfs ).

Social Media 55

Social Media comScore Wikipedia Hubspot 55

Socialized

JANUARY 22, 2010

Everyone knows MySpace is the social network for kids, but in truth, in October, 2006, comScore reported More than Half (51%) of MySpace Visitors are Now Age 35 or Older, as the Site’s Demographic Composition Continues to Shift. In all likelihood there are people in the company who are more interesting and more articulate than the CEO.

Social Media 214

Social Media MySpace Sharepoint comScore 214

Sprout Social

NOVEMBER 22, 2016

Social media conversions are the ultimate sign of success for marketers. This is one of the biggest challenges companies face on social media, particularly for marketers tasked with proving the ROI of a social media campaign. In a recent study from comScore, 80% of time spent on social media is through a mobile device.

Conversation 40

Conversation Social Media Tips comScore 40

Buffer Social

JANUARY 25, 2018

On top of these statistics, comScore’s 2017 U.S. Facebook studied the messaging behavior of 12,500 people across 14 markets to understand consumers’ growing preference for messaging businesses. Chatbots can be used for a wide variety of purposes such as marketing, payments, customer service, and more.

Social Media 111

Social Media Trends Report Survey 111

Hootsuite

MARCH 2, 2020

We’ve rounded up the most important Pinterest stats, including proprietary data from Pinterest itself, so you can see how your marketing efforts measure up in 2020. Here are the Pinterest stats you’ll want to pin to your next marketing vision board. And according to a recent study by ComScore , more than 80% of U.S.

Statistics 145

Statistics Marketing HootSuite Advertising 145

Convince & Convert

JULY 3, 2011

And while Google wasn’t able to buy Twitter, they were able to incorporate Twitter data into Google results , and the tweets and mentions your published content receives has a material impact on how Google ranks you (which is why search and the marketing side of social media are important to consider in parallel).

Google 166

Google Picasa Engineering Adwords 166

Convince & Convert

DECEMBER 30, 2011

And while Google wasn’t able to buy Twitter, they were able to incorporate Twitter data into Google results , and the tweets and mentions your published content receives has a material impact on how Google ranks you (which is why search and the marketing side of social media are important to consider in parallel).

Google 149

Google Picasa Adwords Engineering 149

Convince & Convert

JULY 3, 2011

And while Google wasn’t able to buy Twitter, they were able to incorporate Twitter data into Google results , and the tweets and mentions your published content receives has a material impact on how Google ranks you (which is why search and the marketing side of social media are important to consider in parallel).

Google 147

Google Picasa Engineering Adwords 147

Buzz Marketing for Technology

DECEMBER 12, 2012

According to comScore, consumers spent approximately $37 billion on holiday shopping in 2011—up about 15 percent from 2010. Your mobile app or site connects the customer with the product, but its success can be greatly affected by several non-mobile factors—especially during the holidays (or other high-traffic buying seasons).

Mobile 197

Mobile Cost Retail comScore 197

Techipedia: Tamar Weinberg

FEBRUARY 1, 2008

Just like Digg doesn’t like anti-Digg content reaching the front page in order to control its brand, if anyone buys Digg and there’s a negative article about said company reaching the front page, it won’t look very good for them. I live twittered hour 23 and 24 of my last story submission to Digg. Answers Yahoo!

Digg 100

Digg Social Media Upcoming Ustream 100

Convince & Convert

MAY 29, 2018

Are you thinking about marketing with video in social media, but not sure which platform will get you the best results? comScore ]. Some marketers may think, “I’ll just post my videos on all the networks. And how many times do they have to see me before they take me seriously and want to buy from me?”

Platform 150

Platform Campaign Video YouTube 150

Convince & Convert

APRIL 26, 2012

date was yesterday, called Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing. I came in as an online marketer search guy to a PR agency, as a contractor that. Lee: Yeah, that’s from Comscore. And someone coming into the content marketing. Lee, how are you?

Social Media 134

Social Media SEO Retail Conference 134

Techipedia: Tamar Weinberg

JULY 1, 2010

All of these blogs also make use of affiliate marketing and it works for them since they have a large audience. However, comScore, the leading internet marketing research firm recently did a study on Kontera In-Text ads and found among other things, that we’re actually one of the least disruptive ad formats. Answers Yahoo!

Analysis 226

Analysis Domain Name Blogger Adsense 226

Atom Thought

APRIL 22, 2010

Question: Why would you want to launch a job portal in a market which is already dominated by 2 mammoths who control over 80% of the market both in terms of traffic and resumes? Question again: Who is the winner in this market? If that was the case the market share gap (in terms of traffic). Comscore 2009).

Repository 145

Repository comScore Price LinkedIn 145

Webbiquity SMM

FEBRUARY 7, 2012

Marketers, we’re told, need to think like publishers. How widespread, really, is the use of social media for marketing? How are B2B marketers using social media differently from their B2C counterparts? How are marketers measuring social media success? 59% are on Twitter, and 43% use a company blog for marketing.

Statistics 190

Statistics Research Social Media B2B 190

ProBlogger

MARCH 15, 2016

This dependency on mobile technology is largely driven by our addiction to social media networking, underpinning the single biggest trend affecting marketers in the coming year. The trend: Marketers will have more capacity than ever to stalk and re-stalk until users who are most likely to convert in a subsequent session.

Social Media 34

Social Media comScore Small Business Mobile 34

Sprout Social

NOVEMBER 14, 2016

With more than 500 million monthly active users and 95 million photos and videos added each day, Instagram turned into the network of choice for several marketers. In fact, many businesses found immense success by using Instagram as a marketing tool. You can’t have each account direct to the same landing or buying page.

Instagram 40

Instagram Brands How To Fashion 40

Writtent Blog

JULY 16, 2013

Have you heard that 90% of companies are using custom content for marketing? Organic search yields some of the most qualified leads of any form of marketing. The average marketer made 145 website updates in 2012 – assuming the majority of those changes are new blog articles , that’s around 4 fresh articles each week!

Sysomos 88

Sysomos Hubspot SEO ROI 88