article thumbnail

The Shape-Shifting Reality Of Shopping

Twist Image

PC sales have dropped at a dramatic pace as more and more consumers buy tablets and smartphones. Looking through merchandise and actually buying right from the mobile device. Companies like Nomi bring the power of web analytics to understanding the movement of physical people that are at the retail level. web analytics.

comScore 101
article thumbnail

The Trouble With Online Advertising

Twist Image

As if on cue, comScore (self-described as "a global leader in measuring the digital world and the preferred source of digital marketing intelligence" ) released a white paper last week titled, The Economics of Online Advertising , that looked at the state of online advertising. web analytics. We're doing it wrong.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

The Mobile Commerce Chicken And Egg Conundrum

Twist Image

but how are we buying? As a business professional, who gets up in front of large audiences to talk about consumers and their shifting buying habits, there is some data that points to a large opportunity, wrapped in one of the biggest consumer shifts in buying that our world has ever seen. buying habits. Guess what?

Mobile 40
article thumbnail

Four Areas that Digital Marketers Need to Continue to Focus On

Direct Marketing Observations

mobile subscribers were using almost 40 million tablets, according to ComScore. Twitter didn’t buy Posterous just to spend money and collect a toy. It’s where your customers, clients and colleagues are going. Need the data to prove it? After less than two years, U.S. need more proof? need more proof? They have plans.

comScore 166
article thumbnail

The Use of Animation in Digital Marketing

Techipedia: Tamar Weinberg

comScore, Econsultancy, TechCrunch, and Mashable all keep tabs on these amazing web video statistics – it’s well worth seeking out some of these statistics and reports to see just how staggering the results really are. Videos in universal search results have a 41% higher click-through rate than plain text results. Like this post?

Airlines 210
article thumbnail

Building Your Personal Brand with Pinterest

Kikolani

In fact, Pinterest is becoming so popular, that ComScore notes daily Pinterest usership has increased by 145%, since earlier this year. However, there is huge opportunity for bloggers to use the site to build a personal brand—by pinning blogging resources, web statistics, analytics, and SEO marketing tips. Across the U.S.

Brands 118
article thumbnail

Why User-Generated Video Content Ups Your Credibility

Convince & Convert

Mention is a great tool for that, as it not only tracks keywords, but also gives you analytics on what gets shared the most and lets you track your competitors. In fact, a whopping 84% of millennial consumers reported that UGC has an influence on what they buy. This includes video. Why is that? They have a vested interest.

Video 60