Buzz Marketing for Technology

NOVEMBER 15, 2013

As mobile devices continue their gains in popularity and usage worldwide, more consumers are interacting with brands at various stages of the buying life cycle—from browsing, researching and comparing products to reading reviews, sharing their experiences and making actual purchases. Lower costs? Free shipping?

Loyalty 243

Loyalty Mobile Buy iPad 243

Convince & Convert

JULY 3, 2011

My initial, abbreviated take is that Google’s new social toy is essentially a Facebook Twitter hybrid with outstanding ease-of-use and eye-popping potential. Already, some early Google Plus users have created 20 or more Circles to categorize their online relationships. But enough about that. SEOMOZ SEO Ranking Factors.

Google 150

Google Picasa Engineering Adwords 150

Convince & Convert

DECEMBER 30, 2011

Since I originally published this post, you’re seeing Google do a lot of the things I predicted. My initial, abbreviated take is that Google’s new social toy is essentially a Facebook Twitter hybrid with outstanding ease-of-use and eye-popping potential. Thanks for the traffic! I believe this will all be true, eventually.

Google 152

Google Picasa Adwords Engineering 152

SocialFish

DECEMBER 18, 2019

However, if you plan to use the site’s advanced features like messaging users and using the chat functionality, you have to buy some credits, the in-site currency that powers the platform. However, other users have to buy credits before they can use these features. Mobile App. Free for Women. Ashley Madison Cons.

Review 130

Review Sites Features Buy 130

Hootsuite

OCTOBER 25, 2023

The top 6 Instagram Reels editing apps If you want to compete with the millions of content creators and businesses out there producing cinematic video content for social media, then you need to be serious about using Reels for business. One thing to note, you do need to buy a premium subscription to get the best of KineMaster.

Instagram 87

Instagram Template Templates HootSuite 87

Dave Fleet

FEBRUARY 16, 2016

The (actual) year of mobile. They cater to a media-buying model that is based much more in the traditional ‘interrupt and amplify’ world than that of community and connection. Lastly, this shift is also leading to a new agency dynamic , as different types of agencies find themselves competing in the same space.

Mobile 105

Mobile Trends Compete Loyalty 105

Later

SEPTEMBER 9, 2020

Although it’s only a few weeks old, the mobile app is already making a big splash among brands and influencers alike. . Created by Google’s in-house incubator, Area 120 , Shoploop is a mobile shopping platform that helps consumers discover products in an entertaining, informational, and snackable video format. .

Influencer 56

Influencer Platform Video Brands 56

SocMed Sean

FEBRUARY 3, 2013

24) If part of your mobile/social strategy is to build a Facebook application, just remember that Facebook apps can’t be accessed via the Facebook mobile app. This is important because a large percentage of Facebook users access it from their mobile device, rather than via the desktop application. Ask them questions.

Social Media 279

Social Media Klout YouTube Foursquare 279

Ari Herzog

AUGUST 30, 2012

I fought with competing distributors over the signage in the front window and the decals on the door. I spoke to restaurant owners when competing Budweiser decals faded. I see merchants show off what social networks they are on and what mobile technologies you can use inside the store. Your experience is changing.

Retail 130

Retail Social Media Small Business Compete 130

Atom Thought

JANUARY 27, 2010

Just thinking aloud: Is Apple launching it’s tablet to compete with Kindle only? Related Posts: Mobile Marketing! Facebook Notes- Thoughts Group Buying! Google Buzz- Is there a hidden agenda? Or is it a strategy to converge all devices together and redefine the way we compute? Game Changer or Not?

Apple 133

Apple iPhone Compete Mobile 133

Sprout Social

JUNE 7, 2023

Your audience’s reaction to your brand, or their brand experience feedback, helps you gain insights into their preferences and motivations, and predict future buying behaviors. It also means a unified experience across all the channels you use such as your website, social media, mobile apps, advertising or physical stores.

Brands 109

Brands Sentiment How To Analysis 109

Twist Image

OCTOBER 19, 2012

Amazon in talks to buy TI mobile chip arm: paper - Reuters. "Rumour has it that Amazon wants to buy the mobile chip maker Texas Instruments ; the chips already power the Kindle Fire tablet, and speculation is that Amazon wants to move into the mobile phone space, to compete not just against the iPad but also the iPhone.

MySpace 85

MySpace Hotels iPad Yahoo 85

Convince & Convert

MAY 21, 2014

Short of buying something, it is THE call to action. Make sure any popup you use is small enough to be closed on any device, including mobile. The same goes for Google itself, which recently boosted their font size in search results, along with several other design changes for usability. Are you ready? What a waste.

Marketing 167

Marketing Compete Social Networking Sites 167

Hootsuite

MAY 16, 2022

If I had a nickel for every time someone Googled “How much do Facebook ads cost?” How many Facebook ads would that buy? Disney spent $213 million on Facebook mobile advertising in 2020. About 95% of Facebook ad views are on mobile, including when people are mindlessly scrolling before bed. this year, I’d have $432.

Cost 94

Cost CPC Facebook HootSuite 94

Justin Levy

APRIL 28, 2014

Where does fitness fit into the list of competing priorities? My motivation was not fame, it was earning some revenue while still having something out there people could buy as a souvenir from hearing me speak. One word: mobile. Comic books of years past would have called infinite knowledge an amazing feat; we call it Google.

Marketing 199

Marketing Publishing iPhone Badge 199

Convince & Convert

OCTOBER 2, 2013

These seven tips will create a powerful concoction that will be hard for any company, including media companies and your direct competitors, to compete with. Make Mobile Your Top Channel Strategy. Well, today , online auctions are just 10 percent of its total business — its payment and mobile business is half the company.

Crowdsourcing 133

Crowdsourcing Curata Mobile Content management systems 133

Techipedia: Tamar Weinberg

MARCH 20, 2012

She’s not ready to buy a tablet right now, but she’s been researching tablets because once she gets her year-end bonus, she’s going to buy one. Her boss has been talking about buying a tablet next week. Is your brand and site optimized? Meet Sally. Some advertising campaigns are meant to be flighted. Like this post?

Advertising 172

Advertising Questions CPA ROI 172

yMarketingMatters

OCTOBER 18, 2015

It’s the progress of mobile technology and the ease with which people can shoot footage on their phones and then upload it to the Internet is incredible. Periscope and Meerkat are live streaming video mobile apps allowing you to “go live” via your mobile device anytime and anywhere. Why the explosion of video content?

Video 133

Video Marketing Vimeo YouTube 133

OnlineRockersHub Marketing Blog

SEPTEMBER 12, 2019

If you want your visitors to stay longer on your website and eventually buy stuff, you have to consider their user experience (UX). Even if they were initially very willing to purchase your offerings, they’d likely leave your website if the buying process is too complicated. PPC ads are placed on the top results of a Google search.

How To 62

How To Discount Loyalty SEO 62

Twist Image

APRIL 27, 2015

In 2011, time spent with video on digital devices - PCs, mobile devices and other connected devices including over-the-top (OTT) and game consoles - totaled 21 minutes daily. How we no longer live in the three screen world (TV, computer and mobile devices). Why should a consumer buy my dishwasher detergent over my competitors?

Apple 40

Apple Advertising Data Compete 40

Later

JULY 10, 2020

Available for both desktop and mobile, Promoted Carousels allow you to add 2 to 5 cards. Available for desktop or mobile, this ad format is optimal for “how-to’s” or telling more engaging stories about a brand or product. Available for desktop or mobile, the campaign objective here is conversions (i.e. Encoding: H.264

Overview 63

Overview Feed Feedly Video 63

Justin Levy

APRIL 28, 2014

Where does fitness fit into the list of competing priorities? My motivation was not fame, it was earning some revenue while still having something out there people could buy as a souvenir from hearing me speak. One word: mobile. Comic books of years past would have called infinite knowledge an amazing feat; we call it Google.

Marketing 100

Marketing Publishing Badge iPhone 100

Idaconcpts

AUGUST 9, 2010

I’ve been reading “Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders&# by Adam Morgan, and as any AdWeek publication, it is a wonderful and captivating read filled with a lot of actionable insights. Would somebody in the 1960′s demand to be able to buy car insurance at midnight? Tweet This!

Airlines 117

Airlines Wireless Insurance Technorati 117

Justin Levy

APRIL 28, 2014

Where does fitness fit into the list of competing priorities? My motivation was not fame, it was earning some revenue while still having something out there people could buy as a souvenir from hearing me speak. One word: mobile. Comic books of years past would have called infinite knowledge an amazing feat; we call it Google.

Marketing 100

Marketing Publishing iPhone Badge 100

Kikolani

DECEMBER 22, 2015

If you are selling casual career wear, your persona is a Millennial who often has a non-traditional work life and workplace (think the difference between a banker and someone who works at Google). Your target customer is not buying or selling a house today. No one will buy from you unless there is a relationship and trust.

Content 100

Content Real Estate Marketing Survey 100

Convince & Convert

FEBRUARY 11, 2010

As mobile browsers become more powerful, Google and its partners decided to do things their own way. Pissing off Google.) Wil Stephens, CEO of Cube Interactive, shared in his review of Google’s Nexus One , “First up, I don’t really care much for apps. You know what’s not a good idea?

Social Media 114

Social Media Strategy Apple iPhone 114

Later

JULY 3, 2020

But with the introduction of such things as Instagram Checkout , where shoppers can buy products on Instagram without leaving the app, and Facebook Shops , which allows businesses to build online stores on both Facebook and Instagram, shopping has become an even bigger part of how people both view and use Instagram in their day-to-day lives. .

Trends 110

Trends Instagram Meme Badge 110

Pixlee

DECEMBER 6, 2018

To compete, Ecommerce businesses do everything they can to differentiate from the crowd. Search Engine Optimization (SEO) plays a large role in whether or not a site shows up when someone looks for relevant terms in Google, Bing or Yahoo (among others). But truth be told, an optimal Ecommerce store design goes a long way.

Posterous 41

Posterous UGC Yahoo Sports 41

Techipedia: Tamar Weinberg

JANUARY 5, 2010

23 Social Media Marketing Tips from Dell, Comcast, HP, Wells Fargo, Best Buy, General Mills, Ford, UPS, Home Depot, Cirque du Soleil (Online Marketing Blog): Lee Odden takes advice from the best minds in social media who have worked in the corporate world. 8 Lessons Learned as a Brand on Twitter (tins/Rick Klau): Rick Klau works for Google.

Marketing 265

Marketing SEO Journal Engineering 265

Stay N' Alive

DECEMBER 29, 2010

The fact is Microsoft used to create junky hardware and software, and being big and experiencing growing pains they got lazy and stopped competing in a lot of the consumer market. The old Windows Mobile was out of its time. Just ask my wife – I told her I never wanted to buy another game that requires a controller again.

Microsoft 97

Microsoft Apple Software Compete 97

Viper Chill

JULY 19, 2010

This isn’t the first time I’ve tackled big markets – I used to have clients in some of the biggest niches out there (casino, mobile phones, etc) – but it’s the first year where I’ve really started to take on these industries for myself. Let’s look at ViperChill as another example here.

Industry 76

Industry SEO Strategy Directory 76

Viper Chill

AUGUST 27, 2013

Though at times it may seem like I’m being a bit harsh on Google, I have acknowledged that the job their staff have must be one of the hardest in the world. Google should not be getting tricked by people simply changing the date on a blog post and thinking that it’s suddenly fresh and deserves better rankings.

SEO 83

SEO Domain Name Widget NoFollow 83

Writtent Blog

MAY 22, 2021

Founded in 2014 in the North East of England, Atom Bank is the first mobile-exclusive bank. Consumers who have been recommended an Atom mortgage through their intermediary will then be directed to download the banks app which is available for free in the Apple and Google Play stores ( [link] ). In accordance with s.173

Company 40

Company Banking Applications Eventful 40

Later

DECEMBER 5, 2018

Not only did he compete in his fourth World Cup, but he also transferred to Juventus for a jaw-dropping €100 million, and, most importantly, he jumped into the #1 spot as the most followed person on Instagram ! With more and more people consuming content primarily on their mobile devices, vertical video just makes sense!

Trends 60

Trends Instagram Review API 60

Later

JANUARY 2, 2019

A great example of increasing transparency and authenticity on Instagram comes from influencer Dave Coast , who has started to share his empty bottles to prove that he really does use (and re-buy) the products that he’s promoting on Instagram. If you plan on working with Instagram influencers in 2019, lean in to authenticity.

Trends 94

Trends Instagram Marketing Authentication 94

Stay N' Alive

MARCH 6, 2011

The fact is Microsoft used to create junky hardware and software, and being big and experiencing growing pains they got lazy and stopped competing in a lot of the consumer market. The old Windows Mobile was out of its time. Just ask my wife - I told her I never wanted to buy another game that requires a controller again.

Microsoft 60

Microsoft Apple Software Compete 60

Sprout Social

AUGUST 23, 2016

Social media allows smaller companies to compete against some of the larger businesses to reach more customers. The lower barrier to entry make it possible for any business to compete. In order to compete, businesses can’t afford to be inactive on social media. 89% of 18-29 year-olds are active on social media.

Social Media 40

Social Media Avatar Social Networking Compete 40