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8 ways to leverage short-form video (and how to get buy-in)

Sprout Social

But first, let’s get into a few highlights about short-form video, and ways you can get buy-in. How to prove ROI of short-form video Proving the ROI of short-form video will help you get buy-in from your leadership team and gain their trust. Lean into your community Good social content is created with your brand’s community in mind.

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Facebook News Feed Changes. Stay Calm. Don’t Panic.

yMarketingMatters

Remarketing : to people who visited your site recently are most likely those that will buy your stuff in the future. From there, you can use an automated system to send updates to subscribers and respond to inquiries. #Facebook News Feed Changes. Don't Panic. 2 Post less frequently. Engagement bait will be demoted in the News Feed.

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Social Media Secrets of Duke Men’s Basketball Any Marketer Can Learn From

Ignite Social Media

Invest in Physical Resources & Staff Having the budget and buy-in to make big investments has been key for fueling Duke’s social media juggernaut. “Understand there’s a level of buy-in strategically…but then let me go do my thing.”

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Social Media Community Management: An Interview with Kathryn Peck of EA SPORTS

Techipedia: Tamar Weinberg

Her community outreach on behalf of Electronic Arts was amazing and her engagement with customers gives all of us lessons to live by. What’s a typical day like for you as the EA SPORTS Active Community Manager? How (and when) did you get to be the Community Manager for EA Sports Active?

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Twitter for Business: Is It Time?

Webbiquity SMM

After all, enterprise decision makers buy things, Often big, expensive things. prohibiting the use of profanity) and community enforced. Replacing the heart icon with a five-star rating system would enable users to vote on the actual importance and usefulness of a tweet. An Idea: Twitter for Business.

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How to Cut Costs with Your Own Support Community

Techipedia: Tamar Weinberg

Maintaining traditional channels like phone, email and live chat support are a must—but a solid support community can cut that burden drastically, saving you time and money. But good communities are more than support channels. An effective support community relies on members to generate much of the support. It’s Worked Before.

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How B2B influencer marketing will grow your brand

Sprout Social

Most social platforms have their own professional communities, both formal and informal. It might look like a Facebook group geared toward career development in a specific industry, or a hashtag community on X (formerly known as Twitter). There’s even the WorkTok community on TikTok, if you want to experiment with short-form video.

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