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B2B vs. B2C Influencer Marketing: Platforms, Practices, and Packaging

Webbiquity SMM

Now you’ve got “social media 2.0,” which tends to be more community-oriented. So the things that come to mind are Discord , buy the Discord servers. You’ve got Community , which just raised $40 million. And the value of an email marketing campaign has come back into fashion. I love LinkedIn.

B2B 306
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How to Buy Guest Posts That Will Boost Your SEO and Traffic

BeingOptimist

But what is guest posting, why does it wield such importance in the realm of SEO, and how can buying guest posts be a beacon of success? What are the benefits of buying guest posts? Just as a skilled merchant trades valuable goods, buying guest posts can be a strategic investment in your SEO journey. What is guest posting?

SEO 40
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5 Influencer Marketing Strategies To Grow Your eCommerce Business

Keyhole.co

The influencers have a stronghold on the audience as they might be an expert in the niche and publish entertaining pieces of content. Influencers help grow your eCommerce business as they have built a community that trusts them. Here are a few strategies that can help you achieve higher conversions and scale your eCommerce store.

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Breaking down BookTok: What brands can learn from this social-literary phenomenon

Sprout Social

Published on Categories. Published on. BookTok has revitalized the publishing and bookselling industries by allowing a new generation of readers to share recommendations without the backing of a media outlet or column. Seven Days in June” was published during the summer of 2021 and has remained a #BookTok mainstay ever since.

Brands 110
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What is User-Generated Content? And Why is it Important?

Hootsuite

User-generated content (also known as UGC or consumer-generated content) is original, brand-specific content created by customers and published on social media or other channels. Helps establish brand loyalty and grows community. UGC acts as authentic social proof that your product is worthy of buying. Acts as a trust signal.

UGC 145
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5 ways to develop a long-term strategy for diversity, equity & inclusion on social media

Sprout Social

You might have recently published a corporate statement in support of Black Lives Matter and racial justice. These campaigns and posts suggest that your organization is aware of the issues and has internal buy-in to be vocal about your values and role in facing injustice. That’s all a great start.

Strategy 145
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How Brands Can Achieve Higher Engagement on TikTok

Pixlee

For example, a fun, fashion showcase-type video, accompanied with a hashtag challenge can be copied by almost anyone. Plus, the content you create and the UGC you source from your community has the potential to thrive on your other social and general marketing channels, too. How do you achieve that? Create content that’s easy to adapt.