Waxing UnLyrical

MAY 15, 2018

A recent survey conducted by Ned Lundquist’s Job of the Week (JOTW) in partnership with Sword and the Script Media, LLC sought to find out the true status of our industry. And 63% of survey respondents cited budget as their top challenge – even as business and employers expected them to do more with a rapidly increasing list of things to do.

Survey 185

Survey Industry Newsletter Press Release 185

Social Media Strategies Summit

MARCH 6, 2024

This is a massive issue for many brands. For instance, imagine you’re the social media manager at an organic kombucha brand that predominantly sells to Gen Z and Millennial customers in New York. Maybe you could launch a new product, or perhaps you simply have to adjust your messaging to promote your brand slightly differently.

Social Media 215

Social Media How To Survey Analytics 215

Convince & Convert

DECEMBER 15, 2023

Every week listeners get to hear directly about what is working, what is failing, and how different brands are adapting to the ever-changing nature of social media. Iconic beauty brand Glossier swears by this approach, and it has served them well. What other brands peak their interests? What else is important to them?

Brands 151

Brands Marketing Real Estate Collaboration 151

Social Media Strategies Summit

SEPTEMBER 9, 2022

According to a Security.org survey, familiarity with NFTs has skyrocketed in recent months. Here are ten brands demonstrating the potential of non-fungible tokens for building awareness , promoting campaigns, and driving sales. Clinique: Support Your Brand Values. It’s fair to say things have changed somewhat since then.

Examples 177

Examples Brands Avatar Authentication 177

Idaconcpts

OCTOBER 18, 2014

Market research supports marketing in creating a deeper understanding of the marketplace, competitive environment, organization’s image and competencies, and customer needs and wants. There are two main types of market research: quantitative and qualitative. Qualitative Market Research. Quantitative Market Research.

Research 149

Research Focus Group Marketing Survey 149

Sprout Social

OCTOBER 25, 2022

What does it take to build brand awareness? Today, we have brand mascots faking forbidden romances, sponsored dance challenges and internet beefs over—ironically enough— chicken sandwiches. Building a memorable brand takes some big swings but you have to walk before you can run. What is brand awareness? Our advice?

Strategy 131

Strategy Brands Hubspot Survey 131

Sprout Social

DECEMBER 6, 2023

On and off the clock, they research potential purchases just as everyone else might. Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. It’s time for B2B brands to embrace the power of influencers. Here’s how.

B2B 119

B2B Influencer Brands Marketing 119

Social Media Strategies Summit

APRIL 11, 2024

However, the one mistake brands make is using social networks to talk at their audience instead of communicating with their followers. Moreover, research shows that: 79% of consumers favor brand messaging that develops a relationship. Social media is an excellent platform for raising brand awareness and engaging your audience.

Social Media 226

Social Media Tips Marketing UGC 226

The Realtime Report

JANUARY 15, 2020

Is Your Brand Performing Like It Needs to? One of the most important things you can do as a founder or CEO is track the performance of your brand. A brand isn’t simply the branding you put on posters. Your brand is made up of every decision you make that affects how customers relate to your business.

Brands 103

Brands Survey Posterous Price 103

Convince & Convert

JULY 23, 2014

Consumer brands have long understood the importance of using video content as a marketing tool to deliver key messages to their audiences and to build brand affinity. Video marketing has been growing among B2B organizations as well. Although four out of five B2B marketing professionals reported. Read the whole entry. »

B2B 165

B2B Research Video Marketing 165

Sprout Social

APRIL 4, 2023

When a brand is able to create positive buzz around their brand by just mentioning a product enhancement or product drop, you know they have a great marketing strategy behind them. But how are some brands, like Apple, able to attract new customers and elevate their positioning in the market with a simple announcement?

Brands 129

Brands ROI Authentication UGC 129

Mindjumpers

DECEMBER 19, 2011

Tweet Social media is the now a hot spot for all brands, though it presents an amazing opportunity to create a presence and connect with customers, but on the hind side, it is quite easy to get the whole thing wrong. The survey findings: In order to dive deeper into this topic AYTM Market Research surveyed 2,000 internet users.

Social Media 274

Social Media Brands Survey Influencer 274

Hootsuite

NOVEMBER 7, 2023

Simply because of the vast amount of data they provide about your brand, your audience, and your competitors in real time. Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. It’s also an important form of competitor research.

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Pam Moore

OCTOBER 20, 2020

SocialZoomFactor · 15 Methods to Research and Know Your Customer for More Leads and Sales. However, very few marketing experts, agencies or consultants in the industry will actually tell you HOW to research and learn the details about your customer! Target Customer Research in a Nutshell . Do you REALLY know your customer?

Research 78

Research Template Templates Training 78

Sprout Social

NOVEMBER 29, 2021

Several years of research has gone into optimizing the ecommerce checkout process. We surveyed 1,000 US consumers to better understand what’s driving perceptions and behaviors around social commerce (i.e., Brand awareness is the key to unlocking more purchases on social. Social commerce , on the other hand, is the next frontier.

Buy 143

Buy Brands Survey Apparel 143

Mindjumpers

SEPTEMBER 17, 2012

The findings are based on a survey, conducted among 469 marketers from wide varieties of industries, company sizes and levels of social marketing expertise. Interesting is that for next year, 66% of survey respondents are planning to invest in increasing presence across all social media platforms.

Survey 225

Survey Report Social Media ROI 225

Hootsuite

OCTOBER 27, 2022

The Future of Customer Experience Survey by PwC shows customers are looking for speed, convenience, and friendliness when shopping. The survey also found: 73% of customers consider experience an important part of their buying decision. 1 in 3 customers (32%) will leave a brand forever with one bad customer service experience.

Conversation 98

Conversation Brands FAQ Survey 98

Sprout Social

JANUARY 24, 2024

Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy. Whether aiming to enhance brand awareness, generate leads or boost sales, ensure clarity in your objectives. Influencer marketing has grown beyond getting a viral moment.

Metrics 100

Metrics Influencer Marketing Survey 100

Mindjumpers

JANUARY 11, 2012

The It compares the state of social media in 2011 and expectations from 2012, based on this survey. According to the survey, it is quite obvious that all social platforms will grow in 2012. According to the survey, these numbers will rise to 92% monitoring brand mentions and 87% monitoring industry conversations in 2012.

Survey 250

Survey Report Social Media ROI 250

Sprout Social

NOVEMBER 21, 2019

Be honest: when’s the last time you conducted market research? And taking the time to do research might not seem like much of a priority. But consider that the majority of consumers today feel that brands don’t understand them. Why is market research so important, anyway? First, let’s define what market research is.

Research 98

Research How To Marketing Price 98

Webbiquity SMM

DECEMBER 6, 2022

You can find the answers to those questions and many more in the just-released research report from Onalytica and Immediate Future, the 2022 State of B2B Social Media Marketing Industry. In what seems like a gap in the research, YouTube doesn’t appear on the list of the top seven B2B social media tools.

B2B 225

B2B Social Media Marketing Influencer 225

Hootsuite

JULY 12, 2022

And all that strategy got us thinking about the relationship between social and brand identity. Classic marketing wisdom used to say the brands we love earn our trust with an amazing product experience and consistent, emotionally resonant messaging. Social-first brands like us are taking it one step further. hot dog combo.

Brands 114

Brands HootSuite Module Meme 114

Sprout Social

JULY 7, 2020

Throughout 2020, brands have been challenged to maintain their social media presence as audiences invest their attention into major social movements and changes to their way of life. Consistently, the message has been that audiences seek brands’ participation on social issues. Why do audiences look to brands on social issues?

Brands 120

Brands Survey Microsoft Issues 120

The Realtime Report

DECEMBER 4, 2012

.” The study – based on the responses of 3,100 visitors to technology news sites – looked at the effects of both social media and mobile on consumers’ likelihood to research and buy a product ( ClickZ ). How does social media affect consumers’ attitudes about technology products and brands?

Mobile 170

Mobile Research Products Survey 170

Mindjumpers

MAY 9, 2011

However, the new tool can also be very effective, when wanting to do some research among your fans. A simple, no cost option, is easy to implement, just involves a survey questionnaire. Last, but another important feature, is it increases the engagement level of the customers with the brand.

Research 219

Research Questions Tools Facebook 219

Sherrilynne Starkie

MARCH 11, 2013

So says Ken Evraire , the Ottawa branding consultant for Bytown Sports, according to an Ottawa Citizen story last week. Evraire must rue the day he thought that properly researching something as important as the name of a new professional sports franchise could be skipped in an attempt to avoid complexity in marketing.

Sports 281

Sports Brands Focus Group Microsoft 281

SocialFish

JANUARY 19, 2011

There is a brand new Pew Internet Research survey out called The Social Side of the Internet which is all about the impact of the internet on GROUP-FORMING. There’s lots of data in here about internet users joining groups, including associations.

Survey 195

Survey Groups Groups Embedding 195

Convince & Convert

MAY 17, 2016

Their Future of Social Marketing study surveyed 500+ social media professionals ranging from big brands (like those I interview on my Social Pros podcast ) to smaller, scrappy organizations from across the USA. Facebook and Instagram will be the most popular venues for paid social in the next year.

Research 113

Research Social Media Facebook Instagram 113

Webbiquity SMM

JANUARY 23, 2024

But with the steep rise in customer acquisition costs , and research showing it costs up to five times more to acquire a new customer than to keep an existing one, you can’t ignore the importance of customer retention. Social listening, and more broadly online brand monitoring, is essential. Monitor brand mentions.

Sentiment 142

Sentiment How To Analysis Trends 142

Convince & Convert

OCTOBER 30, 2017

Years ago, in the early days of social’s prevalence in society, brands recognized their buyers were spending more and more time on social, and they asked the obvious question: “What’s everybody saying out there?” Brands and products: 75%. Industry/brand influencers: 60%. Brands and Products. Competition: 77%. Competitive.

Brands 194

Brands Sentiment Influencer Survey 194

Adam Cohen

JULY 12, 2010

Here is a quick list of reasons to get Market Research engaged early in order to give social media (People fueled) initiatives the best chances of long term success. Are they fickle with the brand of toothpaste they buy? Understanding the Effectiveness of Current and Historical Marketing This applies to branding initiatives too.

Research 265

Research Social Media Marketing Retail 265

Bill Hartzer

NOVEMBER 17, 2023

The research, conducted in two phases, sheds light on the emotional needs that drive consumers across various social platforms. The first part of the study, spearheaded by Mindshare’s Worldwide Data Strategy and Insight team, involved a quantitative survey of over 28,000 adults worldwide.

Social Media 95

Social Media Survey Study Collaboration 95

Convince & Convert

DECEMBER 6, 2023

They need brands to provide quick and effective solutions to their problems. 51% of Memorable Brands Respond to Customers According to the 2023 Sprout Social Index, over 50% of brands that stand out on social media respond to their customers. Jay Baer created a brand-new report of this key data.

Social Media 145

Social Media Hubspot Statistics Survey 145

Hootsuite

MARCH 2, 2022

Let’s talk about why it’s important to understand social media marketing for retail brands. Those people are engaging with retail brands on social. Nearly a quarter ( 23% ) of social media users follow a brand or company they already purchase from. follow companies and brands they’re thinking of purchasing from.

Retail 104

Retail Social Media Brands Tips 104

Convince & Convert

JULY 16, 2015

At GroupHigh, we are on the forefront of blogger outreach and have worked with hundreds of brands and agencies on influencer marketing. To shed some light on this grey area in blogger outreach, we went straight to the source: We surveyed 4,000 of the most influential bloggers on their marketing partnerships. Download the survey now.

Blogger 60

Blogger Research Brands Survey 60

The Realtime Report

JULY 30, 2021

LagunaTreatment.com conducted a survey of 3,000 social media users and found that over 1 in 3 (32%) Americans who use these platforms say influencers are strong advocates for addiction awareness and substance abuse prevention. The tag #sober currently has more than 3.2 million posts on Instagram and #soberlife has over 1.7

Influencer 172

Influencer Social Media Survey Policies 172

Keyhole.co

NOVEMBER 16, 2023

And while traditional branding is important, it is the voices of your employees that really make a difference. In this article, we’ll explore the power of employee testimonials and show you how to use them to build a strong brand that talent will want to join. And it’s all done by tracking branded hashtags.

Brands 52

Brands Reputation Hashtag Social Media 52