Sprout Social

MAY 15, 2024

Social media managers brainstormed those ideas, wrote captions, designed visuals, researched hashtags and scheduled posts for the best engagement. Social media manager tasks: A daily overview A social media manager’s daily tasks are jam-packed with efforts to increase their brand’s online influence and follower interaction.

Social Media 89

Social Media Social Media Management Sentiment Collaboration 89

Keyhole.co

OCTOBER 7, 2020

But there’s a lot of chatter out there, so sifting through all of those mentions manually would be an impossible task for many brands. That’s what sentiment analysis tools are for. They capture everything that’s being said about you and tell you how your audience feels about your brand in real time. BrandMentions 5. Digimind 9.

Sentiment 59

Sentiment Analysis Tools Price 59

Sprout Social

FEBRUARY 19, 2024

The intuitive collaboration between artificial intelligence (AI) and human effort is driving innovation across a range of industries such as health sciences, supply chain management, manufacturing and research & development. AI automation has revolutionized how brands approach their business and marketing strategies.

Strategy 101

Strategy Sentiment Patterns Marketing 101

Sprout Social

OCTOBER 18, 2023

In this article, we’ll take you through 6+ social media listening examples and the strategies real brands use to inspire you to get more from listening. Check out these social media listening examples employed by other brands to start building your social listening strategy and playbook.

Examples 118

Examples Social Media Sentiment Influencer 118

Sprout Social

NOVEMBER 30, 2023

Marketing competitor analysis is the process of researching and analyzing your competitors’ marketing strategies and tactics to identify their strengths and weaknesses. For example, a Google search for “makeup brands” highlights a few of the world’s leading makeup companies. If not, this is a clear area where your brand can pull ahead.

Analysis 101

Analysis Sentiment Marketing How To 101

Sprout Social

APRIL 4, 2023

When a brand is able to create positive buzz around their brand by just mentioning a product enhancement or product drop, you know they have a great marketing strategy behind them. But how are some brands, like Apple, able to attract new customers and elevate their positioning in the market with a simple announcement?

Brands 125

Brands ROI UGC Authentication 125

Sprout Social

JANUARY 9, 2024

In this article, we take a deep dive into AI analytics and how it differs from traditional data analysis methods for brand intelligence. When applied in marketing, AI analytics extracts meaningful insights from various data sources such as social media listening, review websites, customer forums and survey data. What is AI analytics?

Analytics 110

Analytics Sentiment Analysis Patterns 110

Convince & Convert

OCTOBER 30, 2017

Years ago, in the early days of social’s prevalence in society, brands recognized their buyers were spending more and more time on social, and they asked the obvious question: “What’s everybody saying out there?” Brands and products: 75%. Industry/brand influencers: 60%. Brands and Products. Competition: 77%. Competitive.

Brands 194

Brands Sentiment Influencer Survey 194

Sprout Social

JUNE 26, 2023

In a world where social media and technology have leveled the playing field between brands large and small, leaders know the only true differentiator is customer experience (CX). Sentiment analysis Sentiment analysis detects emotions or sentiments in data, which can be used to gauge how customers perceive your brand or your services.

Sentiment 101

Sentiment Analysis Patterns Price 101

Sprout Social

OCTOBER 19, 2023

As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. It’s providing them with critical brand insights from social listening to inspire engaging content, personalize customer care and dig deeper into performance metrics.

Strategy 124

Strategy Sentiment Marketing Analysis 124

Sprout Social

JANUARY 24, 2024

Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy. Whether aiming to enhance brand awareness, generate leads or boost sales, ensure clarity in your objectives. Influencer marketing has grown beyond getting a viral moment.

Metrics 96

Metrics Influencer Marketing Survey 96

Bill Hartzer

NOVEMBER 17, 2023

The research, conducted in two phases, sheds light on the emotional needs that drive consumers across various social platforms. The first part of the study, spearheaded by Mindshare’s Worldwide Data Strategy and Insight team, involved a quantitative survey of over 28,000 adults worldwide.

Social Media 97

Social Media Survey Study Collaboration 97

Convince & Convert

NOVEMBER 30, 2023

Awario: Position your brand better What engages your social media best? Awario is an advanced social media listening platform that has a powerful market research component allowing you to better understand your niche. It is also a great idea to set up your business digital card to curate your brand’s social proof.

Advertising 108

Advertising Social Media Strategy Tools 108

Sprout Social

SEPTEMBER 11, 2023

NLP powers AI tools through topic clustering and sentiment analysis , enabling marketers to extract brand insights from social listening, reviews, surveys and other customer data for strategic decision-making. Read on to get a better understanding of how NLP works behind the scenes to surface actionable brand insights.

Process 106

Process Sentiment Analysis Applications 106

Sprout Social

FEBRUARY 29, 2024

According to our research , nearly 9 out of 10 business leaders are gearing up to boost their investments in AI and machine learning (ML), especially in marketing. Market research AI tools dissect large datasets, revealing market trends, customer preferences and competitive landscapes , enabling businesses to make data-driven decisions.

Patterns 116

Patterns Sentiment Analysis Proposal 116

Sprout Social

JANUARY 9, 2024

According to The Sprout Social Index™ , consumers across age groups agree the most memorable thing a brand can do on social media is respond to customers. Consumers want to feel like your brand is speaking directly to them, addressing their unique preferences and needs. Audience research Every audience is different.

Social Media 120

Social Media Sentiment Data Team 120

Sprout Social

NOVEMBER 2, 2023

Let’s explore what customer journey mapping is and how it helps your brand. A touchpoint on the customer journey map is the point of interaction a customer has with your brand. Seeing a social media ad, getting a branded newsletter and asking a friend for a product recommendation are all touchpoints.

Examples 100

Examples Template Templates How To 100

Oktopost

DECEMBER 21, 2023

Research your market The 2023 CMO Survey found that marketing budgets account for more than 10% of their organization’s total budget , and contribute to about 9% of their organization’s revenue. Here are some places to start your research: Customer Surveys : Gather insights directly from your target audience through surveys.

Marketing 62

Marketing Survey Skills How To 62

Janet Fouts

SEPTEMBER 16, 2019

For decades brands have focused on selling the product on hand rather than identifying and filling the needs of the consumer first. Then we complain that consumers appear to say one thing in that research and do another. We did the research, so why aren’t they buying? Data from research tools like these are particularly flawed.

Strategy 111

Strategy Focus Group Sentiment Survey 111

Keyhole.co

MARCH 9, 2023

If you’re looking for a social media listening tool in particular—one that can track what people are saying about your brand—then you’ve come to the right place. To make your search for the right social listening tool easier, we’ve compiled a huge list of the best tools in the industry, including research on the pros and cons of each tool.

Tools 84

Tools Sentiment Hubspot Price 84

Social Media Strategies Summit

SEPTEMBER 22, 2023

And when one in three consumers prefers to contact brands via spoocial platforms, it’s clear that social media should play a key role in your customer care strategy. 1. Or, if you’re trying to improve the public perception of your brand, you could use a tool like Brandwatch or Sprout Social to monitor customer sentiment over time.

Strategy 130

Strategy FAQ Guidelines Policies 130

agora pulse

AUGUST 17, 2020

I have seen too many brands trying to do social media marketing just because their competitors are doing that. The result is always the same: Those brands see no results, and in a few months (or a couple of years) decide to move those budgets elsewhere. Higher brand awareness. People who know your brand ). Conversions.

Social Media 171

Social Media Strategy Marketing How To 171

Keyhole.co

SEPTEMBER 20, 2023

Do you lie awake at night worrying about what PR disaster will derail your brand image online? So, it’s fair to say that a positive online brand reputation is a business’s greatest asset today. Your brand reputation management must consistently improve to sustain a good name. You are not alone. For that, follow these steps: 1.

Reputation 59

Reputation Brands Construction How To 59

Sprout Social

SEPTEMBER 18, 2023

With an economic downturn looming, it’s not surprising around 75% of CMOs report being asked to do more with less in a Gartner survey. Do your research You need to be aware of the market conditions to allocate the right marketing budget. Research how the market has changed since last year: Do you have the same competitors?

Marketing 127

Marketing How To Sample Samples 127

Convince & Convert

NOVEMBER 16, 2023

In the ever-evolving realm of social media, where platforms are both arenas for branding battles and hubs for community conversations , Twitter’s transformation into ‘X’ has become a fascinating study in corporate identity evolution. A more gradual introduction would have eased users into the new branding and features.

Twitter 78

Twitter Social Media Sentiment Reddit 78

Janet Fouts

JULY 24, 2017

But much of the research we do when marketing products and services is focused on big data, filtered and sifted, often to get the results we are looking for rather than to divine what the customer wants. For decades, brands have focused on selling the product on hand rather than identifying and filling the needs of the consumer first.

Social Media 144

Social Media Focus Group Sentiment Analysis 144

Sprout Social

FEBRUARY 7, 2023

Decision makers want to see proof of success and the measurable benefits your company will gain by launching a brand amplification program. Keep reading for statistics on employee brand advocacy that will grab the attention of multiple leaders across your C-suite. And your internal team can curate the articles directly in Sprout.

Buy 91

Buy Curation Statistics Survey 91

Hootsuite

OCTOBER 21, 2020

Our new research reveals it’s time to rethink this assumption. Hootsuite partnered with the analyst and research firm Altimeter Group to conduct a study of the quantitative value that social offers modern organizations. We surveyed 2,162 marketers and conducted in-depth interviews with executives at large enterprise companies.

Social Media 138

Social Media Committee Organization Survey 138

Oktopost

AUGUST 10, 2023

While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions. Jump to Section Get to Know Your Audience Social Listening Sentiment Analysis Community Management Social Analytics Proven Strategies.

Social Media 62

Social Media B2B Sentiment How To 62

Sprout Social

JANUARY 19, 2022

consumers in a recent Sprout survey had seen an ad for irrelevant products or services. And the best way we know how to research an audience is through social listening. Once you’ve done your audience research, use your learnings to create personas to guide the rest of your launch. Both brands sell sneakers.

Products 132

Products Social Media FAQ Sentiment 132

Keyhole.co

JUNE 6, 2023

With a blend of insights, real-world examples, and practical tips, we aim to equip you with tools and techniques that can help you drive engagement, build strong customer relationships, and propel your brand to the next level. Well, think of your employees as your brand ambassadors — your secret marketing weapon. Let’s dive in.

B2B 52

B2B Strategy Brands Content 52

Koka Sexton

APRIL 27, 2023

It can help you reach potential customers, build relationships and increase brand visibility. Research The first step of the Waterfall Model involves gathering data and insights to inform content creation. Market research and audience segmentation are two key activities of this stage.

Overview 52

Overview Content Marketing Metrics 52

Convince & Convert

MARCH 30, 2016

trillion , brands are looking to capture their attention and own the marketing of “Mom”. Many moms, however, feel pigeonholed by brands and that most marketing towards them is patronizing, according to FanFinder survey (March 2015). Many brands stop at the data but aren’t sure what’s next. With the annual U.S.

Research 60

Research Engagement How To Sentiment 60

Oktopost

JANUARY 12, 2021

” According to research in 2020, customer experience has now overtaken product and price as the key differentiator between brands. For B2B, this means buyers expect a personalized, well-developed, enticing customer experience (CX) from first learning of your brand until closing a sale. What makes your CX stand out?

B2B 101

B2B Marketing Metrics Survey 101

Buzz Marketing for Technology

NOVEMBER 17, 2011

My new role as CMO of Metavana, a soon to be launched social-sentiment engine, has all the elements of my dream job – People, Impact, Autonomy and direct correlation to both the Consumer and Enterprise spaces. but I’m not sure I’ve ever heard of anyone applying Chaos Theory to social sentiment analysis! is that accurate?

Microsoft 235

Microsoft Sentiment Engineering Survey 235

Oktopost

APRIL 21, 2022

We’ll also help you build more effective social listening practices that will help you understand how your brand is perceived by others and how to use social listening for content creation. Social listening is the process of monitoring and analyzing social media and the web to see what people are saying about your brand.

Content 118

Content FAQ Sentiment Hashtag 118

Sprout Social

APRIL 26, 2021

Founded in 2004, Yelp’s platform has evolved to be a go-to site for consumers to research and express their opinions on the businesses they frequent. For any business, you want to have a positive brand sentiment because happy customers refer other customers and become brand advocates. Use Yelp branding in-store.

Review 123

Review How To Guidelines Badge 123