Sprout Social

JANUARY 10, 2024

Turning a negative situation into a positive outcome will help win their loyalty and maybe even earn your brand public praise on social media. The higher the volume, the more overwhelming it can be for your team, but a complaint management system helps your brand respond and engage with unhappy customers at scale.

Reputation 106

Reputation System Brands Knowledge Base 106

Sprout Social

OCTOBER 15, 2020

Your business’s health and longevity means keeping a watchful eye on the public perception of your brand. What is brand monitoring? Brand monitoring is the process of tracking different channels to identify where your brand is mentioned. Brand monitoring vs. social monitoring. Why brand monitoring matters.

Brand Monitoring 141

Brand Monitoring Brands Sentiment Reputation 141

Sprout Social

NOVEMBER 30, 2023

Marketing competitor analysis is the process of researching and analyzing your competitors’ marketing strategies and tactics to identify their strengths and weaknesses. For example, a Google search for “makeup brands” highlights a few of the world’s leading makeup companies. If not, this is a clear area where your brand can pull ahead.

Analysis 106

Analysis Sentiment Marketing How To 106

Sprout Social

APRIL 4, 2023

When a brand is able to create positive buzz around their brand by just mentioning a product enhancement or product drop, you know they have a great marketing strategy behind them. But how are some brands, like Apple, able to attract new customers and elevate their positioning in the market with a simple announcement?

Brands 129

Brands ROI Authentication UGC 129

Sprout Social

FEBRUARY 1, 2024

The risk isn’t just a misalignment with customer expectations but also the missed opportunity to cultivate brand loyalty and advocacy. In this article, we explain how you can use social listening to increase customer advocacy and, in doing so, level up your brand. Social listening plays a vital role in this area.

Social Media 110

Social Media Sentiment Loyalty Microsoft 110

Sprout Social

FEBRUARY 19, 2024

The intuitive collaboration between artificial intelligence (AI) and human effort is driving innovation across a range of industries such as health sciences, supply chain management, manufacturing and research & development. AI automation has revolutionized how brands approach their business and marketing strategies.

Strategy 105

Strategy Sentiment Patterns Marketing 105

Webbiquity SMM

NOVEMBER 8, 2022

People praising a product or brand through ratings and reviews increases its credibility and authority. When an unknown variable is introduced, people are likely to take action depending on the sentiments of the majority. Having an expert talk positively about your product can improve trust and enhance brand credibility.

comScore 299

comScore Marketing Case Study Review 299

Ignite Social Media

AUGUST 28, 2023

Influencer marketing can be a game-changer for garnering brand recognition and converting sales, but sometimes, influencers may behave badly or unexpectedly. The judge threw the case out , citing the fact that she had created adverse publicity for the brand which was prohibited in her contract.

Influencer 78

Influencer Brands Travel Sentiment 78

Sprout Social

APRIL 16, 2024

Social listening has always been a powerful tool for brands that know how to wield it effectively. Even just one solid query can give a brand a rich, unbiased view of consumer sentiment. By tracking conversations, sentiment data and other relevant information, they provide insights into audience preferences and behaviors.

How To 99

How To Sentiment Template Templates 99

Sprout Social

SEPTEMBER 17, 2019

This makes it crucial to learn how to do keyword research so you can narrow down on the most relevant and profitable ones. You’ll learn how to identify how keywords on a website are used and conduct keyword research. You’ll also discover some excellent keyword research tips and tools. The uses and benefits of keyword research.

Research 103

Research SEO How To CPC 103

Sprout Social

OCTOBER 18, 2023

In this article, we’ll take you through 6+ social media listening examples and the strategies real brands use to inspire you to get more from listening. Check out these social media listening examples employed by other brands to start building your social listening strategy and playbook. Then, dig in further.

Examples 123

Examples Social Media Sentiment Influencer 123

Sprout Social

OCTOBER 25, 2022

What does it take to build brand awareness? Today, we have brand mascots faking forbidden romances, sponsored dance challenges and internet beefs over—ironically enough— chicken sandwiches. Building a memorable brand takes some big swings but you have to walk before you can run. What is brand awareness? Our advice?

Strategy 131

Strategy Brands Hubspot Survey 131

Sprout Social

JANUARY 9, 2024

In this article, we take a deep dive into AI analytics and how it differs from traditional data analysis methods for brand intelligence. These insights help cross-functional teams, such as marketing and sales, product research, human resources and PR, perform their jobs more effectively and efficiently. What is AI analytics?

Analytics 114

Analytics Sentiment Analysis Patterns 114

Keyhole.co

NOVEMBER 17, 2023

All it takes is for one person to post a comment about your brand, products, or services on social media and suddenly, you’re the hot topic for the day. If the comments are positive, then your brand has won some free publicity that will win you new customers.

Examples 59

Examples Brands Sentiment Reputation 59

Sprout Social

MARCH 7, 2022

Maybe you think you’re in a happy relationship with your current brand survey routine. Twice a year, you go on the brand health reporting equivalent of an excellent date. Plus, social insights can give you everything you got from your brand survey and more. What is a brand survey? But what about the rest of the year?

Survey 93

Survey Brands Sentiment Template 93

Sprout Social

FEBRUARY 29, 2024

According to our research , nearly 9 out of 10 business leaders are gearing up to boost their investments in AI and machine learning (ML), especially in marketing. Market research AI tools dissect large datasets, revealing market trends, customer preferences and competitive landscapes , enabling businesses to make data-driven decisions.

Patterns 121

Patterns Sentiment Analysis Proposal 121

Convince & Convert

OCTOBER 30, 2017

Years ago, in the early days of social’s prevalence in society, brands recognized their buyers were spending more and more time on social, and they asked the obvious question: “What’s everybody saying out there?” Brands and products: 75%. Industry/brand influencers: 60%. Brands and Products. Competition: 77%. Competitive.

Brands 194

Brands Sentiment Influencer Survey 194

Sprout Social

FEBRUARY 8, 2024

To help visualize your competitive analysis, competitor maps contextualize your research and competitive data, enabling you to make informed business decisions. Examining your industry peers will help you better understand your customers’ needs and brand perception. Consider brand perception in comparison to your competitors.

Comparison 110

Comparison Analysis How To Sentiment 110

Hootsuite

FEBRUARY 7, 2024

From branded hashtag campaigns to X (formerly Twitter) chats to the latest memes and trends, hashtags remain an effective way to extend your social media reach. Which means, you need to research, analyze, track, and compare your hashtags just like you would any other component of your social content. Hashtag research tools 7.

Hashtag 91

Hashtag Analytics Tools HootSuite 91

Sprout Social

SEPTEMBER 11, 2023

NLP powers AI tools through topic clustering and sentiment analysis , enabling marketers to extract brand insights from social listening, reviews, surveys and other customer data for strategic decision-making. Read on to get a better understanding of how NLP works behind the scenes to surface actionable brand insights.

Process 111

Process Sentiment Analysis Applications 111

Sprout Social

MARCH 12, 2024

A proof point that illustrates what many social marketers already know: Presidential elections make social media a hard place to navigate, even if your brand isn’t inherently political. In a typical year, running social media for a brand account is complex. Will brands sit this one out? Will brands sit this one out?

Social Media 114

Social Media Marketing Sentiment Influencer 114

Sprout Social

OCTOBER 19, 2023

As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. It’s providing them with critical brand insights from social listening to inspire engaging content, personalize customer care and dig deeper into performance metrics.

Strategy 129

Strategy Sentiment Marketing Analysis 129

Sprout Social

JULY 23, 2020

In the wake of one of the largest modern social movements in history, it goes without saying that a lot of brands are rethinking their place in people’s social feeds. Always think through every potential pitfall your brand might fall into, and know when your brand needs to stay silent. What is strategic silence?

Social Media 145

Social Media Brands Sentiment How To 145

The Realtime Report

APRIL 16, 2024

At JOTO PR, we recognize the frequent occurrence of low-quality articles overshadowing high-quality content when we are conducting research for media pitches—hence I’m not surprised at Google’s crackdown.” For example, AI can help generate topic ideas, outline articles, provide background research, or even suggest edits and improvements.

Google 91

Google Aggregator Authentication Collaboration 91

Hootsuite

NOVEMBER 28, 2022

That growth, combined with 40% of Gen Z searching social platforms for info instead of Google, makes Reddit a unique opportunity for brands. Market research. Obviously a few comments won’t revolutionize your product strategy, which is why Reddit shouldn’t be your sole source of market research. 6 ways businesses can use Reddit.

Reddit 100

Reddit Brands Meme Forums 100

Sprout Social

JUNE 26, 2023

In a world where social media and technology have leveled the playing field between brands large and small, leaders know the only true differentiator is customer experience (CX). Sentiment analysis Sentiment analysis detects emotions or sentiments in data, which can be used to gauge how customers perceive your brand or your services.

Sentiment 105

Sentiment Analysis Patterns Price 105

Sprout Social

FEBRUARY 14, 2022

But the blood, sweat, tears and meticulous market research that went into this year’s ads paid off, as an estimated 117 million people tuned in to cheer on their team (and their favorite brands). The athletes’ power carried the night for the brand. The post Big game, bigger ads: Which brands took the trophy in 2022?

Brands 80

Brands Sentiment Posterous Team 80

Keyhole.co

APRIL 2, 2024

Consistently marketing on social media can help your brand generate wide exposure and high-value leads. With competitive and beloved brands dominating the space, it’s essential to lean on valuable insights to understand what resonates best with your target audience. Use to: Discover your audience size and brand visibility.

Metrics 52

Metrics Sentiment Analysis Influencer 52

Convince & Convert

NOVEMBER 30, 2023

Awario: Position your brand better What engages your social media best? Awario is an advanced social media listening platform that has a powerful market research component allowing you to better understand your niche. It is also a great idea to set up your business digital card to curate your brand’s social proof.

Advertising 107

Advertising Social Media Strategy Tools 107

Sprout Social

MARCH 14, 2022

Every year, marketing and brand teams gather together to plan out their content calendars and campaigns. Depending on the type of industry they’re in or the demographics of their customers, some brands may place more emphasis on specific cultural moments than others. Many brands are already leading the way. Ben & Jerry’s.

Campaign 113

Campaign Brands Communities Industry 113

Sprout Social

OCTOBER 19, 2023

It’s no stretch to say that reputation management is more important than ever for brands today. From shout-outs to call-outs, brands need a pulse on many channels to keep a clean reputation. Online reputation monitoring is how brands oversee and analyze their digital reputation. This includes specific terms and language.

Reputation 97

Reputation Sentiment Analysis Notification 97

Sprout Social

JANUARY 9, 2024

According to The Sprout Social Index™ , consumers across age groups agree the most memorable thing a brand can do on social media is respond to customers. Consumers want to feel like your brand is speaking directly to them, addressing their unique preferences and needs. Audience research Every audience is different.

Social Media 125

Social Media Sentiment Data Team 125

Oktopost

MARCH 20, 2022

Seeing the positive effect of social listening on their brands , more and more data-driven marketers are looking for a powerful solution to support this strategy. Monitoring brand health. With social listening, you can measure and manage your reputation by monitoring brand mentions and seeing how the mention trend changes over time.

Conversation 118

Conversation Sentiment B2B Module 118

Sprout Social

JANUARY 3, 2022

The great content marketer Ann Handley advocates for making your customer, rather than your company, the hero of your brand story. Getting that part right is as critical to a good brand story as it is to your favorite novel or TV show. Why are buyer personas important? Accelerate buyers through the sales cycle.

Data 141

Data Social Media Sentiment Team 141

Keyhole.co

MARCH 9, 2023

If you’re looking for a social media listening tool in particular—one that can track what people are saying about your brand—then you’ve come to the right place. To make your search for the right social listening tool easier, we’ve compiled a huge list of the best tools in the industry, including research on the pros and cons of each tool.

Tools 84

Tools Sentiment Hubspot Price 84

Net-Savvy Executive

MARCH 12, 2012

Sentiment is the stoplight chart of social media analysis. Still, sentiment analysis is the surest source of disagreement in social media analysis. I started writing about it in 2007; five years later, you can still find companies working closely with university researchers to find better technologies for scoring text.

Sentiment 73

Sentiment Analysis Crowdsourcing System 73

Sprout Social

NOVEMBER 21, 2023

The goal of competitive monitoring is to understand where (and how) your competitors are outperforming your brand and where there’s an opportunity for you to swoop in. This information can help you move quickly to launch a better product or develop strategies to prevent the merger from stealing your brand’s market share.

Sentiment 97

Sentiment Metrics Analysis Trends 97