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Metaverse dangers: How to protect brands from the dark side

Sprout Social

There isn’t much regulation at the moment, which has led to inconsistent expectations and user experiences, especially surrounding security and privacy best practices. According to a Sprout survey of 300 marketers responsible for their brands social media strategy, 64% cite data, privacy and brand safety as concerns within the metaverse.

Brands 118
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Tracking, Personalization And Screams Of Privacy

Twist Image

Any tracking of information of consumers without the consent of your consumer is a breach of privacy, right? Some privacy advocates might argue that this is a matter of simple semantics. " Creepy invasion of privacy or awesome use of technology at the physical retail level? compare prices among retailers, the survey says.

Privacy 107
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Paying Homage to the Social Technographics Ladder

Ignite Social Media

Lisa Braziel and I were still writing “ Social Media is a Cocktail Party ” and brands were just starting to wonder if, and how, they should engage with consumers on social media. In my experience, it helped brands understand the whys and hows of people using social media tools and networks. Enter the Social Technographics Ladder.

Survey 148
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Do Americans Trust Facebook?

The Realtime Report

Who do you think is most likely to VIOLATE YOUR PRIVACY? Once again, Americans are not very comfortable with Facebook – over one-quarter of those surveyed think Facebook is most likely to violate their privacy. Social Media Statistics Facebook Google IRS NSA privacy social networking statistics trust' Facebook 26%.

Facebook 185
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The pros and cons of social media

Sprout Social

Not so long ago, brands and executives were still wondering whether they should be on social media at all. While social media is, without question, necessary for your business, there are pros and cons that brands and social professionals must grapple with. Hundreds of brands created their own feel-good content using the song.

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10 New Retails Trends You Need to Know for 2023

Hootsuite

Governments and consumers are both demanding greater protections for personal data and privacy. To respond to this demand, governments around the world have introduced major privacy laws like: China’s Personal Information Protection Law. California’s Consumer Privacy Act. Consumers are also speaking up about their online safety.

Retail 104
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Only 66% Of Companies Agree: Social Media Poses Significant Risk To Brand Reputation

The Realtime Report

Data from a recently-released Altimeter report , “Guarding the Social Gates: The Imperative for Social Media Risk Management,” makes it clear that many companies still don’t understand either the benefits — or the risks — that social media can bring to their brand or organization. Training?